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February 4, 2016

Considering Google AMP for SEO? Why Accelerated Mobile Pages Is Not the Speed Solution for Every Business

considering accelerated mobile pages?

Google is pushing AMP hard right now.

“At State of Search in Dallas, Gary Illyes from Google revealed what the next big thing for 2016 would be, and it is AMP, also known as Accelerated Mobile Pages. And he said they will be pushing it aggressively in 2016.” —Jennifer Slegg, TheSEMPost.com

Typically, when Google says “this is important and you should do this,” the SEO community jumps to it – especially with today’s focus on mobile SEO.

But AMP is NOT for everyone. Let’s be clear on who AMP is for and the limitations it poses to every other business.

Read the advantages, drawbacks and technical requirements of Google AMP in “Considering Google AMP for SEO?




February 2, 2016

What Should You Expect from a Search Engine?

Bing-Duane-Forrester

Maybe the question is, why should you expect anything?

The truth is, inside an engine is a busy place. I spent nearly six years representing a search engine to the SEO industry and I can tell you that, contrary to many search engine optimization conspiracy theories, neither Bing nor Google have designs on harming businesses. Both do have profit motives, however, just like you do.

Updates happen because … pause for drum roll … something undesirable is happening!

Read more from Duane Forrester in “What Should You Expect from a Search Engine?”




January 21, 2016

Modern Internet Marketing Strategies Video: ’90s SEOs Ammon Johns, Bill Slawski, Bruce Clay, Christine Churchill & Kim Krause Berg

SEOs from the 90s

Some fads are retired with great celebration. Crimped hair, No Fear T-shirts, and neon windbreakers buried in the back of the closet since 1999 – probably best if they’re never heard from again.

But some of the search marketing industry’s biggest stars were made in the 90s and are still trending. On January 1, 2016, Bruce Clay, Inc. marked its 20th anniversary – 20 years that Bruce Clay has been steering the digital marketing industry with thought leadership, and proof that some 90s inventions are classics.

Bruce Clay is one of a rare breed of digital marketers that got started in SEO in the 90s. Others include Stoney deGeyter of Pole Position Marketing, Christine Churchill of Key Relevance, Terry Van Horne of International Website Builders, and Kim Krause Berg of Creative Vision Web Consulting. Beyond their industry veteran status, there’s something else they have in common — and that’s valuable digital marketing wisdom gained from decades of perspective and experience.

This group came together as guests of Ammon Johns (of Ammon Johns and Company) and Bill Slawski (of SEO by the Sea) in Bill and Ammon’s Jumbo January Bogus Hangout. John Mueller, Webmaster Trends Analyst at Google, and Kristin Drysdale were there too, rounding out the reasons that this conversation was one to watch.

Read Modern Internet Marketing Strategies Video for a rundown of the video chat.




January 18, 2016

What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat

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User experience (UX) is the web design and marketing concept concerned with satisfying the user in their every interaction with a brand’s website and products. Attention to UX spans all aspects of digital marketing, including images and videos, design, website architecture and content. When we hosted #SEOChat last week, we immediately knew what we wanted to talk about: user experience. It’s an integral part of digital marketing, and something we can never pay too much attention to.

Read more of What Is UX? Who Owns User Experience Optimization? What You Need to Know About SEO & User Satisfaction from #SEOchat.




January 13, 2016

43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions

2016 SEO Industry Predictions

There’s a word for fear of change: metathesiophobia. The way search, media, technology and consumer behavior change from week to week, it’s not a phobia that SEOs can afford to harbor.

Instead, digital marketers race to get ahead of competition, ahead of algorithm updates, and ahead of upcoming technologies with early adoption and forward-looking strategy.

Where to start? Right here. Bruce Clay is joined by Duane Forrester, David Szetela, Cindy Krum, Eric Enge, Larry Kim, Maddie Cary, Dan Petrovic, Richard Baxter, Marcus Tandler and Andre Alpar in sharing annual predictions for the online marketing industry. What will you do with this foresight into the year ahead?

Read 43 Reasons SEOs Can’t Fear Change: 2016 Digital Marketing Predictions.




January 7, 2016

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2016

Digital Marketing Conference Calendar

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Gary Illyes, Duane Forrester, Rand Fishkin, John Mueller and Bruce Clay all in a single day? 2016 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2016.




December 29, 2015

Internet Marketing Highlight Reel: SEO, PPC & SMM

Internet Marketing Highlight Reel Feature Pic

Dear marketing director, business owner, and digital marketing client: It’s been a pleasure working to make your website a well-oiled sales machine and useful resource for your customers this year. We spent time tuning up your website to be in line with established marketing best practices. We also followed the search engine’s announcements and new guidelines along with global marketing trends to make sure your business received every competitive advantage. To share our thoughts on digital marketing’s evolution and productive ways of thinking, we published our findings and recommendations on our blog for all to read.

Looking back on our blog posts of 2015, a story is told – a big picture of Internet marketing today. Let’s look at the story of the last year to remember where we are and what’s expected of your business (and ours) when serving customers and attracting new ones online today.

Here’s our Internet Marketing Highlight Reel.




December 23, 2015

What We Learned in 2015: Your Favorite Experts Share

2015 Lessons & 2016 Resolutions Feature

What do your favorite digital marketers resolve to do in 2016?

“Be the change I want to see in the social media world by advocating positivity, productivity, mindfulness and balanced best practices in business.”

“Next year in terms of work, I’m going to focus more time and energy on learning mobile apps, online video, and Facebook/Instagram ads.”

“I do believe folks “can’t be what they can’t see” so I intend to be a more visible role model for local young women in STEM.”

“Understanding their (millennials’) different values and online fluency was very helpful to designing many of our conversion rate optimization initiatives.”

“If public speaking is something that you too, are looking to improve upon, I highly recommend attending a meeting (of Toastmasters International) in your area. ”

Read the 2015 lessons and 2016 resolutions of Neil Patel, Tim Ash, Lisa Buyer, Jim Yu and many more of your favorite marketing personalities.




December 18, 2015

SEO in 2015: A Retrospective for the Introspective – Virtual Conference Recap

SEO in 2015

If TIME Magazine were to do an issue on the SEO industry in 2015, the table of contents would look like this.

• 2015 SEO Story of the Year: Mobilegeddon

• Runner-Up: More Mobile – App Deep Linking and Indexing

• Runner-Up: The Penguin that Never Came

• Runner-Up: RankBrain AI

• 15-Minutes-of-Famers in 2015: Millennials are the moment’s hottest market segment, but it’s an attention to audience that has staying power

We don’t publish TIME Magazine, but on the BCI blog, we do publish the SEO industry’s major news stories and marketing practices. A mobile-focused marketing perspective, Google’s MIA Penguin and link removal practices, and a search engine ranking algorithm that learns are the topics covered on today’s Virtual Conference SEO track.




December 17, 2015

Paid Search Marketing Lessons from 2015: Our PPC Virtual Conference Recap

Paid search marketing image of computers

Search engine marketing grew up a lot in 2015. Advertisers began looking beyond Google desktop PPC ads to mobile ads across Google, Yahoo and Bing, as well as new sponsored post opportunities on many major social networks. New ad formats targeted the mobile user specifically, and verticals for automotive, hotel, insurance and other industries sprang up, each with its own specific ad types. Remarketing ads (which display to people who previously clicked on an ad or visited a web property but did not convert) became more prevalent; for instance, remarketing in Bing ads became possible for Search and Shopping campaigns.

Our livebloggers captured news and lots of in-depth information from top paid search experts throughout the year. Here we present the four most popular of those to bring search marketers up-to-speed on 2015 developments in pay per click.

Read more of Paid Search Marketing Lessons from 2015: Our PPC Virtual Conference Recap.




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