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July 27, 2016

30 SEO Interview Questions You Must Ask a Prospective SEO Analyst

SEO Interview Questions

When it comes to an SEO interview, questions can range from anything from the tools you use to the latest algorithm updates. In order to help you best prepare for an upcoming SEO interview, I compiled the following 25 SEO interview questions that CEO Bruce Clay and SEO Manager Mindy Weinstein ask prospective analysts.

Read more of 25 SEO Interview Questions You Should Be Prepared to Answer.




July 20, 2016

Looking for an SEM Analyst? 25 PPC Interview Questions You Need to Ask

PPC Interview Questions

Whether you’re doing the asking or the answering, both sides of the desk can use these PPC interview questions to get ready for an upcoming interview.

Need guidance on what to ask to assess a potential SEM analyst’s experience and expertise? I sat down with our PPC analysts and the person in charge of hiring for pay-per-click services roles here at BCI to get the inside track. So you can prepare using our own 25 PPC interview questions!




July 14, 2016

Advanced Search Operators for Yahoo, Bing and Google

human-hand-and-robot

When you search, do you find exactly what you’re looking for the first time?

Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?

If not, it’s time to raise your search-fu skills. There’s a better way to search.

Get familiar with advanced search operators, search engine commands that will help you can find what you’re looking for faster.

Read the Guide to Bing, Yahoo & Google Advanced Search Operators.




July 7, 2016

3 Things to Do Today to Get More In-Store Visits from Local Search

local-search-study-square

“Something our clients ask us often is, ‘How do you prioritize your local SEO efforts?’ There’s so much to do, especially considering you have to do all the traditional search things and then all the local stuff as well. It can be really daunting and a really expensive challenge. This report is for anyone who needs to make those prioritizations.” — @DanLeibson

Enter the 2016 Quantitative Local Search Ranking Factors study. This mammoth, data-crunching undertaking to analyze 100+ factors across 30,000 businesses was conducted by Local SEO Guide and Places Scout all toward the goal of figuring out how local businesses can rank better in Google.

Read on for the top three things to do today to get more in-store visits from local search.




June 28, 2016

4 Hot Digital Marketing Jobs & Salary Data; Is a Career in Digital Marketing for You?

sigital marketing jobs training

I’ll admit it, I’m a millennial.

I value work-life balance.
I expect my job to be more fulfilling than well paying.
I gravitate toward a technical career because I’m always plugged in anyway.

I found a satisfying and challenging career path in digital marketing. If you’re anything like me, digital marketing might be a good fit for you.

Here are the digital marketing salary statistics and job descriptions to help you decide if it’s time to kick-start your career in online advertising, search or social media marketing.

Read 4 Hot Digital Marketing Jobs & Salary Data.




June 23, 2016

Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More

gary illyes

The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler’s statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!




Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy – #SMX

SMX panelists for Search & Social session

How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.

Read more of Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy.




What You NEED to Know About the Google Quality Raters Guidelines #SMX

The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!




June 22, 2016

Using APIs to Automate Marketing Tasks – #SMX Liveblog

Using APIs to Automate Marketing Tasks

Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.

The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.




Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX

Dr. Pete Meyers

“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”

Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.

Read more of Key Changes to the Google SERP: What You Need to Know Mid-2016.




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