SEO Research: Harnessing the Power of Google Scholar and Other Academic Databases
Rife with statistics and scientific data, scholarly journals are a goldmine for content (and infographic) creators. Citing statistics, data, or studies that are relevant to your content is can bolster the credibility of your own content, as well as providing your readers an understanding of where your own unique insights are coming from.
Wondering where can you find leading academic research, journal articles and other scholarly materials to pull from? Here are some resources to start with.
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June 14, 2013
SMX Advanced 2013 Recap: 32 Takeaways
SMX Advanced 2013 was packed with need-to-know information from the leaders in search marketing. Bruce Clay bloggers were on the scene, recording all the action over the two-day SEO whirlwind.
This week’s posts transport readers to the Bell Harbor International Conference Center. With top-notch speakers like Google’s Matt Cutts, Microsoft’s Gurdeep Singh Pall, Bing’s Duane Forrester, Search Engine Land’s Danny Sullivan, our very own Bruce Clay and Virginia Nussey, the information coming out of SMX shouldn’t be missed! Which it’s why it’s all here, ready for your reading pleasure.
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June 12, 2013
SMX Advanced 2013: Maps and Metros – Surviving And Thriving In Local Search
The house is packed with local marketers at SMX Advanced 2013. @Matt McGee opened the Maps and Metros local session by noting that “local is still a mess like it used to be!” Mike Blumenthal (@mblumenthal) of Blumenthals started off this session addressing his title of “Professor Maps.”
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SMX Advanced 2013: Ask the SEOs #23A
Danny Sullivan welcomes the crowd and introduces the panel. The comedy act you’re missing right now I just can’t do justice to! Alex has been doing SEO for 10 years and focuses on Google News these days. Greg’s new venture is Foundation Digital. Rae’s hairstyle is fresh. Bruce started optimizing sites in 1879.
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SMX Advanced 2013: Legit Link Acquisition
Link building (err, link acquisition) kicks off the first session after the keynote on Day 2 of SMX Advanced 2013. The room is packed with people wanting insights and tactics to drive traffic and get citations without getting busted by algorithmic and manual link penalties.
Elisabeth Osmeloski of Search Engine Land moderated the panel and opened by noting that we all want to learn how to build links without worrying about Panda!
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Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts
5 impacts of a strong content strategy:
- Voice and tone: voiceandtone.com – Mailchimp styleguide crafted around users’ feelings. This helps the brand always speak the same way, regardless of the topic
- Inventory and audit: what content do we have? What content do we want? What content do users want?
- Consistent templates: on doing an inventory, REI found 32 custom headers. Four types of video players. Unifying them would speed up content deployment
- Real meta data: not the HTML kind, but data that helps you categorize and pivot on content
- Structure and modeling: findability, portability and reusability is enabled
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SMX Advanced Keynote: Gurdeep Singh Pall #2KEY
Bing’s Gurdeep Singh Pall would like to share a facet of Bing we may not be familiar with. Search over the last decade has been driven by keywords. The idea of typing keywords into a search box is soon going to be outdated. Proactive notifications and natural interaction with devices is going to be the new model and technology is catching up.
Whenever there’s a user interacting with a surface, users will want info, insight and task completion right there. The app and device being used will tap into Bing search rather than having to move back to the browser.
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June 11, 2013
SMX Advanced 2013: Getting Curation Right
A bunch of SMXers filled the Harbor Dining Room with a view of the bay in comfy Herman Miller chairs. We learned a lot of tools and tips for content curation, content that gets shared in social media. Brent Csutoras (@brentcsutoras) of Kairay Media kicked off the session. What is Content Curation? Content curation is the act [...]
SMX Advanced 2013: Microdata, Schema, Rich Snippets
Rich Snippets are known to boost CTR in organic listings. Perhaps, they might be known to enhance rankings. More compelling search snippets lead to increased click-throughs.
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SMX Advanced 2013: Authorship: The Deep Dive
The first morning of SMX Advanced in the SEO promenade room has been rockin’ with lots depth of data, rich nuggets. The room is packed with people wanting the latest in the world of authorship and AuthorRank. Mitul Gandhi of SEO Clarity is the opening act …
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