Developing an app is a resource investment, but one that can pay off in time if done right. In this SMX West session — “Search Inside the App” — Google’s Mariya Moeva talks about how Google is looking at apps, and the opportunities they afford. She is joined by digital marketers Ian Sefferman and Justin Briggs. Briggs and Sefferman work in app development and analytics and they will share their latest insights straight from the trenches.
Learn How to Get Your App Indexed in Search, what “app deeplinking” is, and three app development recommendations straight from a Google Webmaster Trends Analyst.
In this SMX West session you’ll learn how to assess whether or not your site has been affected by manual link penalties or by the Penguin algorithmic link penalty. You’ll also learn how to do backlink analysis with recommended tools and how to request link removals. Read the full liveblog coverage of presentations by Marie Haynes, Rae Hoffman and Sha Menz.
This liveblog of the “Mastering AdWords Scripts” session at SMX West is designed for search marketers who have already written AdWords scripts. The three-expert lineup of speakers moderated by Matt Van Wagner dives deep (and fast!) into how scripts in an SEM toolkit make ads more flexible and powerful.
Read more of Mastering AdWords Scripts
Given that Google is adding mobile-friendliness as a ranking signal, this morning’s SMX West session on mobile search is packed. Everyone is eager to hear insights directly from Google when Webmaster Trends Analyst Gary Illyes takes the stage to talk about the update and answer questions from the audience. In addition to Illyes, the audience will also hear from Mitul Gandhi, chief strategist at SEO Clarity, and Bryson Meunier, Director of SEO for Vivid Seats.
The information presented in this session was pretty significant, so we’re going to go ahead and tell you the two most important takeaways right up front. The two things SEOs absolutely need to take away from this session are:
1) Google’s Gary Illyes revealed that there is a Google team dedicated to indexing mobile sites separately – and the separate indexing of mobile sites is something Google might experiment with in the future.
2) April 21, 2015, by all accounts, is a “very important day.” That is an exact quote from Gary Illyes.
Read more of Mobile SEO in 2015: What’s Important?
March 3, 2015
It’s critical to know what your service providers are actually doing when it comes to SEO, explains Motoko Hunt, long-time search marketing consultant and the chairman of SEMPO. In this Search Marketing Expo (SMX) West “Avoiding Shady Search Marketing Practices” session, she breaks down some of the common ways shady digital marketing agencies deceive unwitting clients.
This SMX West 2015 mini session is a presentation grounded in the belief that you can automate everything for SEO and directly integrate it to your products. This is especially important for large websites. Michael Nguyen, Director of SEO at Connexity/Shopzilla, is our presenter.
What is a large website? Too big to fit in your head. Examples are networks of sites and sites with thousands and millions of pieces of content. Enterprise sites and long-tail businesses are also to be considered large.
Large sites have big problems. Good things about large sites include domain authority and a lot of content.
Read on for the problems with large websites — and solutions including an automation platform.
Moz’s SERP scientist, Dr. Pete Meyers — commonly known simply as Dr. Pete — takes the stage to discuss the changing nature of the Google SERP, and how SEOs can respond.
Have you had to deal with last minute changes for designers? Or change 302s to 301s, resulting in more work for IT? All this extra work stems from not knowing the importance of minutiae and how these small things affect SEO. It’s the SEO’s job to train other teams. Explain to the designer why it matters to have text vs. text in an image and to have alt text. Explain the the IT team the importance of a 302 vs. a 301. To the data team, explain the importance of page-level data and parameters at a page level.
They’re owned by different business channels, like engineering, IT, social media, copy, design and project managers. Everyone in an organization needs to know what matters to Google. Yes, everyone.
Read this liveblog coverage of tactics shared by Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc, to get a whole organization working to accomplish SEO initiatives.
David Wallace is the founder and CEO of SearchRank. He’s going to present a mini session at SMX West 2015 on best practices for marketing with infographics.
Infographics are AWESOME! We’re overloaded with information today. We’re visually inclined and with infographics we can learn quickly and digest info.
Read about the four styles of infographics and what marketers do have to do and what to avoid when creating and sharing them.
Read the liveblog coverage of this SMX West mini session.
Intel is a Fortune 50 company present in 63 countries with 110,000 employees — in other words, they have a large global footprint. Today, in the SMX West session “Extending the Value of Search Beyond Your Website,” Digital Intel Digital Marketing Manager, Laura Ann Mitchell, and Global Strategies Sr. Vice President, Ken Shults, will discuss how Intel approaches SEO.
Read all of Intel’s SEO Philosophy – #SMX West Liveblog