Internet Marketing
March 15, 2010
100 Episodes of SEM Synergy!
SEM Synergy this week will be live, and Bruce Clay will be talking to callers and answering questions on the show! People that hang out in the WebmasterRadio.FM chat room during SEM Synergy each week (and really, why aren’t you there?) know that I’m asked “Is this live?” about once per episode. How excited am I to be able to say “YES!” this time around?!
SEM Synergy, our weekly radio show and podcast here at BCI, is actually going live for a very special reason: our 100th episode! (Pay no attention to the episode count on iTunes. It’s a little thrown off because the episode from SES San Jose 2008 was eaten alive by technical issues…)
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March 12, 2010
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up with this blog post alone! 
At SMX West last week, Jennifer Lopez of SEOmoz and Dana Lookadoo of Yo! Yo! SEO interviewed a handful of attendees with a series of five questions. I was honored to be asked to join in, though completely petrified at the prospect of being stumped on camera. Note the visible sigh of relief as I answer each question. Otherwise, it’s super entertaining to hear these notable Internet marketers’ answers!
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March 11, 2010
SES New York 2010 Liveblog Coverage
Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We’ve got a bunch of ways to do that this year. First up, on Monday, start the conference off right with SEO training. It’s an all-day class taught by Bruce and you get to take home a copy of the book I spent a year of my life on, SEO for Dummies All in One.
At the conference itself, you can visit our booth (#1217) or you can catch one of Bruce’s three speaking opportunities. I’m thinking the White Hat, Black Hat: Unconferenced session at the bar is going to be unmissable.
As for me? I’m liveblogging this time around and you’ll find my schedule below. Use it wisely to plan treats, bribes and icepacks for my hands.
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SEMPO Announces New Board of Directors
Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term.
Bruce has been a passionate advocate of SEMPO’s mission of education, research and awareness during his first term on the board, and I know he is thrilled to have the opportunity to serve the search engine marketing industry for a second term.
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March 10, 2010
Bruce Clay, Inc.’s Upcoming Appearances
On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber.
We also talked about where the Bruce Clay, Inc. team will be in the coming months. From coast to coast to way down under, there are a number of events Bruce and crew are looking forward to being a part of.
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March 9, 2010
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success.
Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in fun and creative ways. If you think your child might be interested in taking pictures, developing software or code, or hearing the President deliver the high school commencement address, check out the following opportunities.
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March 8, 2010
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week.
I was on that ripping ride of a rollercoaster for three days, and while it was a blast and a half, I’m glad to be back on the ground where I can process everything that just happened. While reviewing my liveblog coverage of SMX West I was struck by three major points worth highlighting.
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March 4, 2010
Social Media, Search & Reputation Management
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Tarla Cummings, SEO/Social Media Manager, Location3 Media
Rhea Drysdale, COO, Outspoken Media
Conrad Saam, Marketing, Avvo
Matt Tuens, CEO, AcuVox, Inc.
Last session of the conference. Rhea takes the podium first.
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Analytics Action Plans For PPC & SEO
Moderator: Christine Churchill, President, KeyRelevance.com
Speakers:
Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive
My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.
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Measuring How Search Ads Drive Offline Conversions
The room is pretty sparse because Ask the Search Engines is happening in the large hall. I know there’s great coverage of that happening so I decided to give readers an alternative with the Analytics & Conversion Track.
Moderator: Misty Locke, President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect
Speakers:
Nadir Hussain, COO, Media Flint, Inc.
Leigh McMillan, SVP, Marchex Voicestar, Marchex
Wister Walcott, co-founder and VP of Products, Marin Software
Vivian Yang, Senior Manager, Global Direct to Consumer Marketing, Electronic Arts, Inc.
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