Internet Marketing
March 19, 2010
Guess Who’s Headed Your Way, New York?!
Hi everybody! Quick change of plans. Looks like I’m headed to SES New York to live blog the light fantastic. I’ll be sticking with Susan’s original schedule, though I’ll be making a few adjustments. Note: all times below are Eastern.
You can also keep up on the BCI team happenings by following @VirginiaNussey and @BruceClayInc on Twitter. And check out my photo journal, going up on Bruce Clay, Inc.’s Facebook page.
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March 18, 2010
Top 5 Mobile Marketing Reads of the Week
There’s no denying that mobile marketing is the wave of the future. More and more people use their smart phones to locate products, stores and info on the go. Reaching people in this state of location-based immediacy is a retail marketers dream.
The time for mobile marketing preparation is now if you want to be in the game. Start your research into mobile marketing’s big news of the week right here.
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March 17, 2010
How Can SEOs Avoid More Trademark Trouble? — SEM Synergy Extras
Today is SEM Synergy’s 100th episode anniversary and we celebrated live on the air! It was exhilarating and exciting and rewarding and fun and people were hanging in the chat room and Bruce was answering questions on air and people called in to the show and there was so much love going around I think I’m still on cloud nine!
Breathe, Virginia…
Seriously, thanks to friends and listeners for all the kudos and support, and thanks for listening to the show because that’s what makes it worth doing!
If you tuned in to the show today, you heard Bruce, Susan and I talking about how Rhea Drysdale (who you may know as co-founder of Outspoken Media or from her frequent SEM conference speaking gigs or as next week’s SEM Synergy guest!) defended “SEO” from being trademarked.
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March 15, 2010
100 Episodes of SEM Synergy!
SEM Synergy this week will be live, and Bruce Clay will be talking to callers and answering questions on the show! People that hang out in the WebmasterRadio.FM chat room during SEM Synergy each week (and really, why aren’t you there?) know that I’m asked “Is this live?” about once per episode. How excited am I to be able to say “YES!” this time around?!
SEM Synergy, our weekly radio show and podcast here at BCI, is actually going live for a very special reason: our 100th episode! (Pay no attention to the episode count on iTunes. It’s a little thrown off because the episode from SES San Jose 2008 was eaten alive by technical issues…)
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March 12, 2010
Friday Recap: Pop-Up Video Edition
Are you in the mood for some videos? My collection of odds and ends from surveying the Web this week came up heavy on the videos. Nevermind the stats that people have been viewing fewer videos online lately, according to comScore. I bet we can edge that number back up with this blog post alone! 
At SMX West last week, Jennifer Lopez of SEOmoz and Dana Lookadoo of Yo! Yo! SEO interviewed a handful of attendees with a series of five questions. I was honored to be asked to join in, though completely petrified at the prospect of being stumped on camera. Note the visible sigh of relief as I answer each question. Otherwise, it’s super entertaining to hear these notable Internet marketers’ answers!
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March 11, 2010
SES New York 2010 Liveblog Coverage
Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc. will be there with blue shirts and plenty of knowledge to share. We’ve got a bunch of ways to do that this year. First up, on Monday, start the conference off right with SEO training. It’s an all-day class taught by Bruce and you get to take home a copy of the book I spent a year of my life on, SEO for Dummies All in One.
At the conference itself, you can visit our booth (#1217) or you can catch one of Bruce’s three speaking opportunities. I’m thinking the White Hat, Black Hat: Unconferenced session at the bar is going to be unmissable.
As for me? I’m liveblogging this time around and you’ll find my schedule below. Use it wisely to plan treats, bribes and icepacks for my hands.
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SEMPO Announces New Board of Directors
Just a quick note of congratulations to Bruce Clay and the newly elected SEMPO Board of Directors for the 2010-2012 term.
Bruce has been a passionate advocate of SEMPO’s mission of education, research and awareness during his first term on the board, and I know he is thrilled to have the opportunity to serve the search engine marketing industry for a second term.
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March 10, 2010
Bruce Clay, Inc.’s Upcoming Appearances
On today’s episode of SEM Synergy, Susan, Christopher Hart and I covered a range of Internet marketing topics, including our SMX takeaways (check out our special edition SMX West SEO Newsletter!) and the nationwide battle for Google Fiber.
We also talked about where the Bruce Clay, Inc. team will be in the coming months. From coast to coast to way down under, there are a number of events Bruce and crew are looking forward to being a part of.
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March 9, 2010
Attention Students & Parents! Search Contests & Programs that Pay Off
In the Internet marketing industry, we’re all constantly pushing ourselves to learn more and grow what we know. It’s not unlike what you want for your own children — education and opportunities that build a foundation for future success.
Turns out the search community is interested in sharing just such opportunities with students, a.k.a. the future of the world. Right now Google, Bing and the White House are all running contests and programs for children and young adults that promote learning and education in fun and creative ways. If you think your child might be interested in taking pictures, developing software or code, or hearing the President deliver the high school commencement address, check out the following opportunities.
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March 8, 2010
3 Takeaways from SMX West 2010
SMX West was a rollercoaster of highs, lows, twists and turns. The highs of adrenaline-fueled excitement, the lows of getting the lowdown from the search reps, and the twists and turns of going with the flow during such an activity-filled week.
I was on that ripping ride of a rollercoaster for three days, and while it was a blast and a half, I’m glad to be back on the ground where I can process everything that just happened. While reviewing my liveblog coverage of SMX West I was struck by three major points worth highlighting.
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