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March 3, 2015

14 Shady SEO Agency Lies & Client Crimes

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It’s critical to know what your service providers are actually doing when it comes to SEO, explains Motoko Hunt, long-time search marketing consultant and the chairman of SEMPO. In this Search Marketing Expo (SMX) West “Avoiding Shady Search Marketing Practices” session, she breaks down some of the common ways shady digital marketing agencies deceive unwitting clients.

Read 14 Shady SEO Agency Lies & Client Crimes.




SEO Automation for Expansive Websites #SMX #14A

Michael Nguyen 2 SMX West

This SMX West 2015 mini session is a presentation grounded in the belief that you can automate everything for SEO and directly integrate it to your products. This is especially important for large websites. Michael Nguyen, Director of SEO at Connexity/Shopzilla, is our presenter.

What is a large website? Too big to fit in your head. Examples are networks of sites and sites with thousands and millions of pieces of content. Enterprise sites and long-tail businesses are also to be considered large.

Large sites have big problems. Good things about large sites include domain authority and a lot of content.

Read on for the problems with large websites — and solutions including an automation platform.




Dr. Pete On the Ever-Changing Nature of the Google SERP

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Moz’s SERP scientist, Dr. Pete Meyers — commonly known simply as Dr. Pete — takes the stage to discuss the changing nature of the Google SERP, and how SEOs can respond.

Read Dr. Pete on the Ever-Changing Nature of the Google SERP.




Injecting SEO Into Your Organization’s DNA #SMX #14A

Micah Fisher-Kirshner

Have you had to deal with last minute changes for designers? Or change 302s to 301s, resulting in more work for IT? All this extra work stems from not knowing the importance of minutiae and how these small things affect SEO. It’s the SEO’s job to train other teams. Explain to the designer why it matters to have text vs. text in an image and to have alt text. Explain the the IT team the importance of a 302 vs. a 301. To the data team, explain the importance of page-level data and parameters at a page level.

They’re owned by different business channels, like engineering, IT, social media, copy, design and project managers. Everyone in an organization needs to know what matters to Google. Yes, everyone.

Read this liveblog coverage of tactics shared by Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc, to get a whole organization working to accomplish SEO initiatives.




The Power & Persuasion of Infographics #SMX #14A

David Wallace at SMX West 2015

David Wallace is the founder and CEO of SearchRank. He’s going to present a mini session at SMX West 2015 on best practices for marketing with infographics.

Infographics are AWESOME! We’re overloaded with information today. We’re visually inclined and with infographics we can learn quickly and digest info.

Read about the four styles of infographics and what marketers do have to do and what to avoid when creating and sharing them.

Read the liveblog coverage of this SMX West mini session.




Intel’s Philosophy and Approach to Big Brand SEO #SMX #14C

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Intel is a Fortune 50 company present in 63 countries with 110,000 employees — in other words, they have a large global footprint. Today, in the SMX West session “Extending the Value of Search Beyond Your Website,” Digital Intel Digital Marketing Manager, Laura Ann Mitchell, and Global Strategies Sr. Vice President, Ken Shults, will discuss how Intel approaches SEO.

Read all of Intel’s SEO Philosophy – #SMX West Liveblog




Keywords Are Dead – Research for Entities & Audiences #SMX #13C

Keywords Are Dead session at SMX West

This session at SMX West 2015 “looks at the shift away from the keyword-based world, with tips and strategies for both SEOs and SEMs for thriving in a concept-driven world.”

Danny Sullivan, Search Engine Land’s editor in chief, is this afternoon’s moderator. That says something about this topic’s significance to current trends in the search marketing industry.

Sullivan says that in the old days, we used to fire up the Overture keyword tool or the GoTo keyword tool and see all the words people were searching for.

Speakers Kate Morris and Marty Weintraub explain that the data given by a straightforward keyword tool isn’t enough today. You have to combine many approaches, getting to the audience and intent with different kinds of tools and data available to marketers today.

Read the full liveblog




Keyword Research for Better Content & Audience Engagement #SMX #12A

Keyword Research panelists

This report from SMX West 2015 takes place on Day 1 of the conference. Session moderator Matt McGee prefaces the presentations with a reminder that the poor keyword has been under attack with things like [not provided] and others. Later today, there will even be a session called “The Keyword Is Dead.” This session’s speakers would disagree with that. The presentations by Mindy Weinstein of Bruce Clay, Inc., Gene Skazovski of Tongal, and Bill Hunt of Back Azimuth will highlight three parts of the research process for keywords.

Read more of Keyword Research for Better Content & Audience Engagement




Google SERP Eye-Tracking: 2005 vs. 2014

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Mediative Chief Strategy Officer Gord Hotchkiss and Business Development Manager Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study in the aptly titled “How Users View and Interact with Contemporary Google Search Results” session at Search Marketing Expo (SMX) West 2015.

Read the liveblog coverage.




How SEOs Should Deal with Direct Answers: Eric Enge, Bill Slawski and Ehren Reilly Discuss

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Direct answers — threat or opportunity? Three of digital marketing’s brightest minds — Eric Enge, Bill Slawski and Ehren Reilly — dig into this hot topic in today’s first SMX West session: “The Growth Of Direct Answers: How Should SEOs React?”

Read: How SEOs Should Deal with Direct Answers: Eric Enge, Bill Slawski and Ehren Reilly Discuss




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