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September 28, 2016

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016

glenn gabe at smx

Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet.

Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.

Gabe shares a client case study. A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client’s traffic from Google. The CTR? 13.2%.

Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.

Read the liveblog: Glenn Gabe on How to Earn Featured Snippets.




SEO Godfather Bruce Clay & Search Insider Duane Forrester Field Digital Marketers’ Questions at #SMX

bruce clay duane forrester answer SEO questions

Representing Bruce Clay, Inc., Bruce Clay and Duane Forrester hosted an AMA (ask me anything) session at SMX East 2016. The audience is packed and ready to dive into hot SEO topics including:

• Starting an SEO business
• Reviews as ranking factors
• Inorganic link clean-up
• Redirects in light of link penalties
• Communicating SEO priorities to developers
• Moving to HTTPS

Read the discussion and insights on these topics and more in the SMX session You Ask, We Answer: SEO AMA with Bruce Clay and Duane Forrester.




What’s New & Cool with Google AdWords & Analytics: Keynote by Jerry Dischler & Babak Pahlavan

keynote-dischler-pahlavan

With a keynote delivered by Googlers (complete with product announcements!), it’s a full house at SMX East 2016.

Jerry Dischler, Vice President of Product Management, and Babak Pahlavan, Senior Director of Measurement & Analytics Google, field questions from Search Engine Land editors Ginny Marvin, Greg Sterling and the SMX audience.

Read on to learn about:

• Expanded text ads
• Device bidding
• Store visits
• Audience Suite
• Data Studio
• Analytics Insights Cards
• And announcements of new tools and features!

Read What’s New & Cool with Google AdWords & Analytics.




September 27, 2016

How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore

credit card

When it comes to driving retail sales online, Google is the biggest game in town but it isn’t the only game in town.

Revenue is revenue and you’re leaving money on the table if you don’t explore possibilities beyond Google.

SEM pros Chris Humber and Elizabeth Marsten leverage Amazon, Pinterest, Facebook and more to drive traffic and sales. Read on for their ecommerce expertise.

Read How to Strengthen Your Retail Presence on Amazon, Pinterest, Facebook & Polyvore.




Creating Better Ad Copy: PPC Problem-Solving for B2B & B2C

marty weintraub pauline jakober virginia tonning

There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out? Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning and Marty Weintraub spend a lot of time thinking about.

From tips to crafting headlines to the results of testing ad copy to the effect of ad extensions, these three shared their insights and tips at SMX East 2016 through case studies and experience. Here’s what they had to say.

Read Creating Better PPC Ad Copy for SEM & Social Media.




September 26, 2016

The Complete Guide to Disavowing Links for Google and Bing

rotten links

The search engines’ disavow links tools are needed in today’s link penalty environment. As with all powerful tools, they come with questions about proper use and concerns for abuse. It doesn’t help that site owners have no insight into disavow data held by Google and Bing. As is often the case, SEOs have become comfortable with the unknown.

Are you at risk for a Penguin penalty? What about in the next update?

Are you a victim of negative SEO? Are you sure?

How do you know if you have backlinks that others have disavowed?

Would you like to know if another site has disavowed your pages?

On Monday, June 1, we announced the launch of our DisavowLinks service, a new tool that complements and brings transparency to disavow data. Shared at SMX Advanced, the crowdsourced tool was buzzed upon as it provides the search marketing community with much-needed balance to data ownership. Read more about the DisavowLinks tool.

In the meantime, let’s talk about the whys, whens and hows of the search engines’ tools for disavowing links. For steps on disavowing links with both Google and Bing, read the complete disavow link guide.




September 23, 2016

The Long-Anticipated Real-Time Penguin Is Live

icy landscape

Editor’s note: We’re updating this post as we get more news and comments.

Big news in the world of search this morning. Google released a major update to its link analyzing algorithm, Penguin, today. This latest update is the long-anticipated upgrade that will help sites previously penalized by Penguin get out from under the SEO shadow of spammy paid links.

Read comments from our VP Duane Forrester and Google Webmaster Trends Analyst Gary Illyes in this post.




September 22, 2016

Keep It Fresh: Steps for Updating Your Website Content

fresh mint

There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance. These are exactly the qualities search engines look at to rank your site. Google even says so outright in its Quality Rating Guidelines.

Here we drill down into maintenance — keeping your content up to date and ever-relevant.

BCI is deep in the process of a full content inventory to maintain and upkeep BruceClay.com. With this process fresh on our minds, we walk you through the full program on how to update website content:

• Defining and set up conversions
• Inventorying content, identifying updates
• Analyzing current performance
• Getting user feedback
• Putting a strategy in place
• Updating content
• Testing changes

Read Keep It Fresh: Steps for Updating Your Website Content.




September 15, 2016

What Is the Facebook Algorithm?

Facebook headquarters sign on Hacker Way

The Facebook algorithm takes into consideration engagement, relevance, timeliness, and thousands of other factors in an effort to populate a user’s News Feed with more of the stuff they want to see, as inferred by Facebook.

Unlike sites where everything you post automatically appears on the timeline of every person who follows you, Facebook uses an algorithm to dictate what content shows up in an individual’s News Feed.

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on the Facebook algorithm and how to get maximum reach for your posts organically, read What is the Facebook Algorithm?




September 7, 2016

Jumping on the Google AMP Train? The CMO’s Guide to Accelerated Mobile Pages

CMOs Guide to AMP

If you care about the ROI of your website, you know the importance of mobile page speed.

Google has pushed its major speed initiative, Accelerated Mobile Pages — AMP for short — hard over the last year. As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP.

Here’s your primer on the AMP opportunity. We outline:

Read The CMO’s Guide to Accelerated Mobile Pages.




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