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October 7, 2015

Google AdSense AMA Keynote: Ad Blockers, Accelerated Mobile Pages and EU Cookies

Historic #Pubcon Keynote focuses on

Good morning from Las Vegas! Brett Tabke, Pubcon’s founder and this morning’s moderator, says this is only the second time that AdSense has been chosen as a Pubcon keynote topic. This is an Ask Me Anything style format and these questions came up from different forums and places including WebmasterWorld forum. The topics in this quick Q&A range from how Google is trying to solve the problem with ad blockers to the just announced Accelerated Mobile Pages project and EU cookie issues.

Our distinguished Googlers, Product Manager Richard Zippel and Head of Publisher Policy Communications John Brown, introduce themselves …

Read the full liveblog.

Keywords and Keyword Research – #Pubcon Liveblog

Keywords and Keyword Research – Pubcon Liveblog Feature

Keyword research – it’s the first step in the search engine optimization process, according to Bruce Clay, Inc. In this Pubcon Las Vegas session, Bruce Clay himself along with fellow presenters Craig Paddock and Ash Nallawalla talk about how to perform the best possible research methods for your keyword processes.

Read the Liveblog of Keywords and Keyword Research now.

Major AdWords Mistakes and How to Prevent Them – #Pubcon Liveblog

Two PPC Pros Share

Our own David Szetela takes the stage along with Mona Elesseily to share insights on mistakes that search engine advertisers commonly make. This Pubcon Las Vegas session targeting the paid search crowd is titled “The Top Major AdWords Mistakes and How to Prevent Them.” Take in these veteran PPC pros’ advice and you may avoid the PPC mistakes that even the most savvy search marketers sometimes make!

Read the full liveblog.

October 6, 2015

Building Great Content for a Brand – #Pubcon Liveblog

Pubcon speakers

Content – it’s a chief component in everyone’s digital marketing strategy. More than just tips, this morning’s Pubcon Las Vegas session on “Building Great Content” includes a case study on American Eagle Outfitters that highlights just how critical strategic content marketing really is.

Read the in-depth liveblog coverage of this session, featuring Loren Baker, Ann Smarty and Stoney deGeyter.

Long Term Success with Reddit – #Pubcon Liveblog

Brent Csutoras

How much do you know about Reddit, and are you using it the right way to build your online presence? Brent Csutoras, social media strategist and content marketer, takes center stage at Pubcon Las Vegas to help you not only understand Reddit but also how to achieve long term success on the site.

Read our Liveblog Long Term Success with Reddit.

Beyond SEO: Marketing for Wearable Technology & Beacons – #Pubcon Liveblog

Marketing for Wearable Tech

The Pubcon session called “Beyond SEO: Market Intersection Optimization” is really about marketing to users with wearable technology — including:

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