A Business’s Reputation Is More Vulnerable on the Social Web
There’s a fascinating story in the Atlantic of one historian’s ongoing social experiment intended to reveal the nature of truth on the web. He teaches a U.S. History course at George Mason University called Lying About the Past. The curriculum has uncovered a fragile balance between truth and fiction within online communities as students craft a hoax to see how long it can pass as fact. Outside of academia, one prankster and entrepreneur duped Facebook into believing Abraham Lincoln patented a pre-cursor to social networking.
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May 14, 2012
A Look into Our Most Popular Blog Posts
It’s the close of a Monday, so how about some light reading? OK, I lied. There’s nothing “light” about these powerhouse blog posts I’m about to share with you.
Here on the Bruce Clay, Inc. blog, our staff writes about a variety of Web marketing topics; we like to mix it up and include everything from “how-to” posts to in-depth analysis on hot issues facing the industry to opinion pieces and more. We’re also really lucky to have great guest authors from time to time.
It’s interesting to see the kinds of topics people get excited about here on our little blog. It gives us insight into what matters to our community and how we’re doing as far as providing value.
So I thought it’d be fun to share with you the top-performing posts on our blog for the first half of 2012, based on metrics like traffic, shares and comments.
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May 11, 2012
How to Remove Link Spam for Google Penguin Recovery
The patient is crashing! Triage needed STAT! Is there a doctor in the house?
Yesterday the search engine optimization industry got fresh info from Matt Cutts on the Penguin situation. It’s been about two weeks since the bird first landed, enough time for SEOs to assess any damage and become familiar with the foul consequences of the update.
For those suffering under Penguin’s iron wing, a plan of action is needed to identify and remedy the causes of penalties and devaluations.
SEO experts have weighed in. Here are the steps for SEOs and webmasters to take to clean-up the link spam Penguin’s after.
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May 9, 2012
LinkedIn for Business: Optimizing Your Company Profile — Part 3
In Part 1 and Part 2 of this LinkedIn for Business series, we talked about optimizing individual tabs within your company profile – the overview tab and the products and services tab. Now that you’ve got your “t”s crossed and your “i”s dotted, it’s time to look at how you are going to promote, grow and measure your LinkedIn business presence.
In this post, we’ll explore LinkedIn plugins that increase visibility, ideas for cross-promotion, tracking the success of your company page and its content, and growing your company’s network on LinkedIn.
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May 8, 2012
Beware Google Bearing Gifts? When Too Much is Too Much
There are a few experiences that stand out ━ not only because of the impact of the action in that moment in time, but also for the reverberations that persist long after.
One such event occurred at SMX East 2011. The Ask the Search Engines session was standing room only. Google’s rep was Tiffany Oberoi and she sat at the front of the room next to reps for Bing and Blekko. Tiffany had brought with her a bottle of Windex. You can just make out its small blue form on the table next to her in the picture.
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May 7, 2012
LinkedIn for Business: Optimizing Your Company Profile – Part 2
Taking full advantage of LinkedIn for business using the company profile feature is a great way for B2Bs to reach their target audience. Last time, we looked at how to optimize the “overview” tab on the LinkedIn company profile. Today, we’ll take a closer look into the “products and services” tab, offering some very cool functions for highlighting your goods and also for segmenting content by audience. There are lots of possibilities to market within this tab; let’s have a look.
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May 4, 2012
LinkedIn for Business: Optimizing Your Company Profile — Part 1
You’ve heard it all before: If you’re a B2B and you’re not using LinkedIn for business, you’re missing out. With the LinkedIn community, B2Bs can present their companies to the decision makers most valuable to their services. If you haven’t taken full advantage of your LinkedIn company page and you’re not sure how to optimize it, this series on LinkedIn for business is for you.
Today, we’re going to start with the company profile “overview tab,” where you’re going to enter in crucial information about your company that will help it be found within the network, and also how to take advantage of features that can build an active and engaged LinkedIn community.
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May 1, 2012
Do Yourself a Favor. Learn to Code. (Then Teach Me.)
As technology advances and we upgrade our collective cache of abilities, some skills once reserved for specialists become commonplace. Well, there’s another skill that soon will be on the list of mandatory know-how: programming. We consume code all day; not knowing how to code is in many ways like knowing how to read but not write. We’re doing ourselves a great disservice by relegating ourselves to mere consumers not equal to a separate class of creators.
How can we as Internet marketers implement campaigns to their full effect if we don’t understand the language in which we are working?
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April 30, 2012
George Zimmerman: A Rep Management Case Study
No one would ever want to be in George Zimmerman’s position: a controversial target in the volatile debate of American race relations. Of all the lessons society can take from the case of Trayvon Martin, disaster response and reputation management sit at the bottom of the list. Still, for marketers Zimmerman’s defense team’s efforts to control the online conversation are worth a closer look.
This morning we learned that the defense team had set up a website, Facebook page and Twitter account. Zimmerman’s attorney Mark O’Mara explains his decision to establish an official social media presence:
“We feel it would be irresponsible to ignore the robust online conversation, and we feel equally as strong about establishing a professional, responsible, and ethical approach to new media.”
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Be Inspired by Technology, Not Irritated by It
Got a few minutes to be inspired by technology today? Can’t stomach another how-to post or dramatic Google-focused news story — or is that just me? Monday started off feeling a bit more “Mondayish” than I would have liked, and I’m sure many of you are feeling the same way (quiet down, eternal optimists).
If you’re anything like me, it’s easy to become caught up in the details of this tactic or that strategy to the point of losing sight of the bigger picture. That’s why I love TED Talks and it’s also why I love technology — because it’s part of something bigger … even if I have to be reminded ever so often. Today, I found the inspiration I needed in some very moving, tech-focused stories via TED Talks, and I wanted to share those with you.
The following three videos each talk about a different type of medium in tech — texting, blogging and apps — but they have a common thread: connecting people, sentiment and action in new, life-changing ways.
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