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December 17, 2014

6 Mobile-Friendly Navigation Best Practices

Mobile-navigation-square-800x800

The navigation of your mobile site helps visitors – and search spiders – find what they are looking for. Build an intuitive navigation that is easy to use and your visitors will be headed toward happiness in no time; build a navigation that is frustrating or confusing and your visitors will be headed straight toward someone else’s website.

So, how can you create a touchscreen-friendly mobile navigation that serves your consumers on the go?

Read 6 Mobile-Friendly Navigation Best Practices to learn more.




December 11, 2014

How the FTC’s New Disclosure Ruling Affects Social Media Marketers & Influencer Marketing Strategies

FTC is sheriff

Reaching out to influencers is a public relations tactic as old as time. But a whole boutique marketing industry has cropped up in the last few years as more people gain niche Internet celebrity status, opening opportunities for agencies and brands to get endorsements from online social influencers. Who is and isn’t an advertiser used to be pretty black and white, but these days, understanding who is compensated for their endorsements requires an eye for shades of gray. The FTC wants to remove that ambiguity.

There’s a new sheriff in social media. Last month, the Federal Trade Commission settled charges against ad agency Deutsch LA for Twitter use that violated disclosure-in-advertising rules. It’s the first such case the FTC has settled, so it’s groundbreaking news for social media marketers.

How do the full-disclosure guidelines impact marketers? In Twitter, does it mean that even within the limited 140-character space of a tweet, an ad must disclose in a “clear and conspicuous” way a financial relationship with what you’re endorsing? Failing to do so might result in prosecution and penalties for your company.

Read more of How the FTC’s New Disclosure Ruling Affects Social Media Marketers




December 9, 2014

The Social Media Wish List: A Community Manager’s Top 10 Pet Peeves

When it comes to social media marketing and community management, it’s not always sunshine and hashtags. When you post daily, ad infinitum, there are little things that just can’t help but get on your nerves — especially when you encounter them multiple times a day, everyday. So, in the spirit of sharing, I’ve decided to even share this: a social media wish list that enumerates all the small things I wish would change about managing social media. Read on to see if you can relate.




December 3, 2014

New SEO Tutorial Encourages Active Learning

Bruce-Clay-SEO-Tutorial-computer-Twitter

Our new-and-improved SEO tutorial is an ethics-based online training course created to help online marketers understand and apply industry best practices.

At 19,982 words, the course is deliberately thorough. Those new to search engine optimization are invited to read from beginning to end for an all-in-one ramp up. For those with more optimization experience, we’ve split the course up into 18 steps and 18 individual pages to make it easy to navigate straight to the section that’s most relevant to your needs.

Learn more about how our New SEO Tutorial Encourages Active Learning.




November 24, 2014

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

Digital Marketing Conference Calendar Paris

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015.




November 20, 2014

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

Bruce Clay Quote on SEO Work

“In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian.

Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description provided by the Google Plus Business Spotlight show host.

Watch ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA.




November 13, 2014

Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management

IS SEO WORTH IT

Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and conversions for business in every industry. Bruce is also a generally quotable guy. Ever heard this one?

“It is not the job of search engine optimization to make a pig fly. It is the job of SEO to genetically re-engineer the website so that it becomes an eagle.” Yep, that’s Bruce! (Tweet This!)

When Bruce is presenting on SEO at an industry conference or education event, I can tell you there’s a rush of gold nuggets on Twitter attributed to him. I recently picked his brain to get some tips for in-house SEOs looking gain buy-in for growing SEO resources. As expected, we’ve captured some keepers. If you’re an in-house SEO and any of this sounds familiar to you, feel free to pin and tweet some classic Bruce Clay quotables. Read on for more Bruce-isms!




November 5, 2014

New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO

SEMANTIC SEARCH AND ENTITY SEO

It’s been just over a year since Google updated its algorithm with Hummingbird, making it better equipped to serve conversational search queries.

The day is coming when the majority of searches will be conducted with natural language; most queries will be long-tail; and optimizing for a set of short keyword phrases won’t be sufficient. Some have been saying this same thing for a long time now. But have we all been listening?

New technology released by Apple in October is bringing us another step closer to device agnostic user experience. For search marketers, this is yet another reason to optimize for concepts over keywords. Here I’ll describe that technology, and also share some recent stats on voice search to help us shift our thinking toward entity SEO.

Read Just Another Reason to Shift to Entity SEO.




October 31, 2014

Happy Halloween! Bruce Clay, Inc. Is in the Spirit!

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Happy Halloween from Bruce Clay, Inc.! It’s that time of year again, and the Bruce Clay team is dressed to the nines, as per usual. Bruce Clay came dressed as an authentic German, complete with Lederhosen, and was flocked by a diverse cast of characters, including:

  • Jaws
  • a leprechaun
  • the Queen of Hearts
  • Minnie Mouse
  • Vanna White
  • an Ebola doctor
  • the Cheshire Cat
  • Queen Bee
  • Dwight Shrute from “The Office”
  • Tom Cruise from “Risky Business”
  • and many more!

See all the costumes and more in Happy Halloween! Bruce Clay, Inc. Is In the Spirit!.




October 29, 2014

The All-In-One Mobile SEO & Design Checklist

800x800-guy-with-phone-Mobile-ready

On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites.

And if Google calls it a “critical part of website management,” it’s safe to say it really matters.

Consider this checklist a mobile SEO “good to great” resource.

Read more of The All-In-One Mobile SEO & Design Checklist.




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