Internet Marketing
February 8, 2010
Hokey Pokey Marketing Meets the Super Bowl
Remember the old game from your days on the playground, the Hokey Pokey?
All the kids would gather in a circle and then start wiggling their extremities while singing a catchy little ditty that went something like this:
You put your right foot in,
You put your right foot out,
You put your right foot in
And you shake it all about.
You do the Hokey Pokey
And you turn yourself around.
That’s what it’s all about!
It seems like companies are stuck in a game of Hokey Pokey when it comes to forming a marketing strategy. They go all in for digital media. A change of course and now it’s all about online media.
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February 5, 2010
Friday Recap: Freakishly Out of Proportion Headline Edition
Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it.
Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn…
Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like They’re Geeky. Sorry guys, but everyone hearts geeks now. You’re popular. Deal with it. [Hipsters need to step off our turf is all we're saying. —Susan]
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February 4, 2010
4 Ways Search Marketing is Like Super Bowl 44 (XLIV)
Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.
It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.
Read more of 4 Ways Search Marketing is Like Super Bowl 44 (XLIV).
February 3, 2010
Getting Cozy with Self Promotion — SEM Synergy Extras
On today’s episode of SEM Synergy, guest Lisa Barone joined us on the show. If you read the BCI blog before September of ‘08, you know The Lisa from these very pages. There’s also a chance you know her as the blogger kicking butt and chief branding officer of the marketing company she co-founded, Outspoken Media.
During what I’ll loosely call our interview (i.e. happy hour at Yolanda’s Mexican Restaurant), Lisa touches on the need for writers to overcome any lingering aversion to self promotion. Because, as she explains, promotion is the difference between awesome content and awesome content that people read. It’s a topic she tackles is greater detail on the Outspoken Media blog, where she writes:
“Content is not king. Your ability to promote that content is.”
Read more of Getting Cozy with Self Promotion — SEM Synergy Extras.
February 2, 2010
SEO Weekend Update: Local, Mobile and Maps
I’m a day late in climbing out from under the ever-piling heap called my feed reader — but hey, if Punxsutawney Phil can claw his way to the surface today, I can too. Here’s the search news from over the weekend through today, with a special focus on local and mobile news.
Local Events Added to Bing Maps
The Local Events application in Bing now features event listings. From Bing Maps, go to the Map Apps (if you don’t already have Silverlight installed you’ll be prompted to download it) and select Local Events. From there the local events will populate on the map as well as the navigation pane to the left. From here you can sort events by date and category. Currently, the calendar and event site Zvents is feeding the event listings to Bing, and more listing partners may be in store for the future.
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February 1, 2010
Relevance: Good for SEO, Good for YOU
Growing up, I always thought of my dad as Mr. Tech, spending a Saturday afternoon fiddling to fix the vacuum cleaner or hooking up new gear for the family sound system.
I’d later hear stories of him attending a technical institute to learn the inner workings of the VCR. The punch line of the story is that he spent the last $400 in the newlyweds’ bank account to register for the class, pulled apart the pieces of their VCR like some eager clockmaker, and then artfully put the pieces of the VCR back together… as a trash pile.
Twenty years later and I’m his go-to girl for anything done on a computer or online. My e-mail address is his e-mail address. While on trips he asks me to look up locations with the help of my magic square (read: iPhone). And more than once he’s asked me to buy his concert tickets online because Ticketmaster has forsaken him and his brick-and-mortar brood.
He was the first guy on the block to get a laser disk player and he’ll be the last guy on earth to sign up for Netflix. How is it that a once technically adventurous man became such a technophobe?
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January 29, 2010
Friday Recap: Wolf Moon Edition
Oh happy, glorious, liberating Friday. We’re so glad you’ve come back! What’s in store for the recap today? We must read on to find out!
The biggest, brightest full moon of the year happens tonight. Tonight’s full moon also happens to be the first of the year, an event known as the wolf moon. If you’ve got clear skies, celebrate by snatching your three wolf moon shirt from the closet and check out this celestial beauty.
Before voting closes tonight, take a minute to vote for your favorite finalists of the SEMMY Awards. The SEMMYS honors the best Internet marketing blog posts of the year as chosen by the community. Congrats to all the finalists on this distinction! If you’re not really one to pick favorites, you’ll still enjoy the SEMMYS for pulling together and categorizing a ton of incredible posts from the last year.
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January 28, 2010
When is Hype Too Much?
Apple debuted a touchscreen tablet computer yesterday, following months of building fervor and anticipation. By the time Steve Jobs took the stage at the iPad event, the rumor mill had hit a frenzied pitch and it was almost impossible to travel the Web without stumbling over counterfeits and alleged leaks.
Now, Apple’s hype machine is like a well-oiled Rube Goldberg. Steve Jobs is notorious for demanding secrecy and retaining a tight-gripped control of the company’s media presence. Announcements, timing and even “leaks” all fit into a finely engineered plan to excite consumers and the media — and in the last few years each announcement and event has been more exciting and more anticipated than the next.
So, it’s worth taking a look at Apple’s media strategy around the iPad in the last month to see if there are any lessons for marketers to take away.
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January 27, 2010
Archive Dive with SEO Experts — SEM Synergy Extras
In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with WebmasterRadio.fm, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.
Unfortunately for listeners, at the moment SEMSynergy.com is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.
While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.
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January 26, 2010
A Scary Fairytale: Newsday’s Pay Wall Affair
To the tune of the Fresh Prince theme song:
Now this is a story all about how
Newsday’s life got flipped, turned upside down.
And I’d like to take a minute, just sit right there,
And I promise to stop singing Fresh Prince of Bel-Air.
…Although, the prince may fit right in here since this is a fairytale. And like every good fairytale, there’s a moral to this story.
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