Internet Marketing
July 29, 2010
How to Give Your Video a Case of the Virals
You want your video to get viral. That means it has to touch a LOT of people. So, how do you take an innocent video and turn it into the life of the party? No, not through massive amounts of alcohol; through the right mix of charm and skill.
What does it mean to go “viral”? In terms of the online video, it’s the ability of a video to “copy” itself through its spread across the Internet and/or to morph into other similar things (e.g., parodies and spoofs of the original video), both of which advance the impact of the original video.
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July 28, 2010
Connected Marketing Week: A Marketer’s Dream Festival — SEM Synergy Extras
SES’s summertime conference on the West Coast has always been a stunner. Formerly SES San Jose, the conference sits in the backyard of technology’s mecca and hosts respected search engine representatives and thousands of the Internet marketing industry’s foremost experts. While the conference already had one of the richest resumes on the conference circuit, it’s raising the bar this year. Incisive Media, producer of the SES conference series, is presenting fresh new features with the first ever marketing festival.
Who doesn’t love a good festival during the summer? And the line up that Incisive Media has pulled together for Connected Marketing Week is pure rockstar.
Read more of Connected Marketing Week Brings the Party — SEM Synergy Extras.
July 27, 2010
White Hat SEO Sans Smoke: All the Fun, None of the Filler
Everyone’s been raving about Mad Men for years now. I keep promising myself I’m going to rent the first season and get in on the series while the getting’s still good. I still haven’t seen the show yet, but thanks to the good folks of Boing Boing, this week I got a brief introduction via scenes of people smoking cigarettes on the show.
If you think about it, smoking cigarettes is a lot like doing black hat SEO. Sure it works now. It’s fast, sexy and cool. No one complains about the burn if it brings in the big bucks. But what about in time? Think you’ll look as hot when your smoker’s ways are banned from public places, kill your stamina or disintegrate your body? In SEO terms, that equates to being kicked out of the index, wrecking your site or brand’s longevity, and ignoring site quality at the expense of the next clever exploit.
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July 26, 2010
Is It Possible to be Successful and Suck? (And Tips to Avoid the Latter)
If Facebook has anything to show us, the answer to the question above is yes. As SEOs, we’ve seen our fair share of sites that suck come to Bruce Clay, Inc. for help. And while it’s always gratifying to pretty up a site and make it shine, I realize that it can sometimes be hard to predict future success when there’s evidence to the contrary.
The Globe and Mail has synthesized the issue of Facebook’s success-to-suckage ratio about as well as anyone. The latest news coming out of the social behemoth is that it’s reached 500 million users, putting its population on par with the third-largest nation in the world. It was a conveniently cheery outlook for Facebook considering current concerns regarding privacy and spam and fading consumer satisfaction.
(My favorite line: “it’s hard to be unreservedly supportive of something so huge, so tentacled, so hungry for data, kind of like a blue Kraken owned by a pimply billionaire”. What a fun way to look at inevitable destruction!)
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July 23, 2010
Friday Recap: Positively Peachy Edition
Hi-ho! Welcome back to your favorite day of the work week. I can tell you’re crushing it in the hours left, but take a load off for a hot minute and savor some recap.
Or don’t and stay busy. Because busy equals happy, according to recent research. Unfortunately, our instinct is to idle. The researchers found that people report feeling happier when they’ve been busy, even doing tasks categorized as “futile busyness,” and yet we’re hard wired to try to save energy by doing nothing. Thanks a lot, evolution.
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July 22, 2010
Put on Spindex, Consume More Social Media
Ah, Spindex … just one tiny vowel away from spandex. If you haven’t heard of Spindex yet, it’s a Microsoft FUSE Labs service that was rolled out in beta and announced at the Web 2.0 Expo in San Francisco in May.
Spindex is what many people would call an aggregator. FUSE Labs disagrees. In the video posted above, we find out it’s a “personal search engine for social media” that actually analyzes the content within your networks to find out what’s trending and who’s who among your entire social audience. Presumably, it brings you the information you’d be most interested in with regards to only your communities online.
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July 21, 2010
5 Takeaways from Internet Marketing and Business Conference BlueGlass LA
I’m back from a two-day Internet marketing conference in the LA area. As I go over my notes, listen to our interviews, and wrap my brain around the exceptional liveblog coverage of BlueGlass LA Susan reported on the blog, I’m realizing that the question I’ve been getting all day is a fair one. Maybe you’re asking it, too. “So how was the conference?”
I had a chance to talk to Loren Baker, a managing partner at BlueGlass, and our interview aired today on BCI’s weekly radio show and podcast, SEM Synergy. Talking with Loren following the conference helped me metabolize the information I’d gleaned over the past days. I’m biased, of course, but you may want to listen to the show to find out about the direction the mega-agency/publisher/conference organizers plan to take the company and to get some unique perspective from a blogger, influencer and highly connected expert in the search industry.
Along with the distilled takeaways you’ll find in our interview, here are my five final thoughts following this week’s conference.
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July 20, 2010
InHouse SEO – BlueGlass LA
We’ve come almost to the end, my friends. With just one site review session after this, you are looking at the last liveblog to come out of BlueGlass LA. Speakers Jessica Bowman, Founder, SEOinhouse.com, Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies, and Laura Lippay, Director of Technical Marketing, Yahoo! Media are bringing it on home.
Read more from Inhouse SEO.
Links Matter: How to Measure and Attain Them – BlueGlass LA
Hey there! It’s after lunch on day 2 of BlueGlass LA. Mysteriously, all the people who were missing this morning have finally shown up. Was it because they heard who the speakers were? I’ll bet. You’d shake off your hangover too for Rand Fishkin, CEO and CO-Founder, SEOmoz and Dave Snyder, Partner, Search & Social (we hear they’re called BlueGlass now but I guess the conference website hasn’t caught up.)
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Marketing Strategy: Don’t Forget Search – BlueGlass LA
Let’s just jump right into the next section, shall we? We’re talking about building your marketing strategy with Melanie Mitchell, SVP/Search Marketing Strategy at Digitas, David Szetela, CEO, Clix Marketing, and Dave Roth, Director of Search Marketing at Yahoo.
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