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Paid Search/Online Ads Archives - Bruce Clay, Inc. Blog

October 7, 2015

Google AdSense AMA Keynote: Ad Blockers, Accelerated Mobile Pages and EU Cookies

Historic #Pubcon Keynote focuses on

Good morning from Las Vegas! Brett Tabke, Pubcon’s founder and this morning’s moderator, says this is only the second time that AdSense has been chosen as a Pubcon keynote topic. This is an Ask Me Anything style format and these questions came up from different forums and places including WebmasterWorld forum. The topics in this quick Q&A range from how Google is trying to solve the problem with ad blockers to the just announced Accelerated Mobile Pages project and EU cookie issues.

Our distinguished Googlers, Product Manager Richard Zippel and Head of Publisher Policy Communications John Brown, introduce themselves …

Read the full liveblog.

October 1, 2015

Fresh Tips on Designing Ad Images, for Non-Designers (aka Digital Marketers) – #SMX Liveblog

Dustin Stout liveblog

Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like Dustin Stout, the CMO at Weal Media in Los Angeles. Stout does not disappoint.

“Let’s put design talk into real world talk. This is for people who are not designers, but use visuals in their marketing,” Stout says. Then he proceeds to teach us:

  • 3 facts about modern visual advertising
  • What are the visual indicators of trust
  • How to achieve visual trust in your images
  • Many recommended sites for free photos, design tools and more

Read the full liveblog!

September 30, 2015

Winning at Mobile PPC Advertising – SMX Liveblog

Mobile PPC session panel

This SMX East session titled “Winning At Mobile PPC (Beyond mCommerce)” promises to take us beyond the “why you have to be on mobile” rhetoric, since that’s now a given. Speakers Aaron Levy, Amy Bishop and John Busby will share from their experience (they’re all senior-level ad managers) to help advertisers take advantage of mobile user behavior to drive ecommerce. They ask (and answer):

  • Why mobile doesn’t convert like desktop.
  • Four types of mobile users and what they want.
  • How to adjust ad radius to increase activity.
  • What Google AdWords tools help you track conversions from phone calls or other.

Read the full liveblog.

Google Keynote Announces AdWords Changes & New Way to Think about Ads at #SMX East

SMX Keynote AnnouncesGoogle AdWords News

Brad Bender, vice president of product management at Google Display Network, delivered a keynote at SMX East 2015. Google VIPs often use the SMX stage to share big announcements, and today was no exception!

Read the full liveblog to find out Google Display Network’s announcements and how to use new programmatic advertising capabilities to reach your perfect audience.

June 18, 2015

Guide to Mobile PPC Opportunities

mobile phone

Traffic comes to a website through many avenues, and mobile’s a major highway. As digital marketers and business owners, it’s our job to ensure this road is the shortest, easiest route to our products or services; potential clients, current customers, and the search engines all expect this of us. If you haven’t embraced mobile search engine marketing, don’t worry. Use this guide to learn the most valuable ways you can optimize and advertise your mobile site for customers on the go. Read more.

June 3, 2015

SMX Liveblog: Paid Search: Focusing on Audiences & Categories Instead of Keywords


In this bite-sized liveblog, Kevin Ryan shares where he sees paid search headed as an industry. Ryan is the founder of MotivityMarketing, a columnist for Search Marketing Land and the author of “Taking Down Goliath: Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power.” (Try saying that title ten times fast!)

“Search is declining as a percentage of share – we’re getting less data on search … Our dependence on keywords is a little ridiculous. We need to think about moving away from potentially misleading keywords,” Ryan says.

Read the full liveblog of Paid Search: Focusing on Audiences & Categories Instead of Keywords.

SMX Liveblog: Keynote Conversation with Google AdWords VP Jerry Dischler


Jerry Dischler, who heads AdWords, is full of contagious energy as he gears up to talk about what’s working and what’s not in search ads and AdWords in this morning’s keynote conversation. Whenever there’s a Googler onstage, the crowd is packed and this session is no exception.

Everyone wants to know the latest news in paid search, and Dischler won’t disappoint as he delves into topics near and dear to search marketers hearts, including:

  • How advertisers can capitalize on the opportunity of Micromoments
  • The future of text ads and buy buttons
  • Advances in attribution models
  • And how marketers are marrying online and in-store strategy

Facilitated by Search Engine Land Editor Danny Sullivan and Search Land Paid Search Correspondent Ginny Marvin, the keynote conversation transpired as follows. Read the liveblog coverage of a Keynote Conversation with Google AdWords VP Jerry Dischler.

June 2, 2015

SMX Liveblog: Mad Scientists of Paid Search


2015’s “The Mad Scientists of Paid Search” panel features PPC pros at the top of their game: Soren Ryherd, Andrew Goodman and Andy Taylor. Learn why current tools aren’t ideal for the multi-channel landscape, hear what influences a conversion, and get other deep thoughts for paid search professionals to think about.

Read the SMX Advanced 2015 liveblog coverage of Mad Scientists of Paid Search.

May 26, 2015

AdWords 101: Keyword Research Tool 1-2 Punch — How to Use Google’s Keyword Planner Tool & SEOToolSet Keyword Suggestions Tool

keyword research tools pack a punch

This post dives into two powerful keyword research tools: the Google AdWords Keyword Planner and the SEOToolSet Keyword Suggestions tool. SEMs have come to love these tools because they get to the heart of search terms that people may — or may not, as your research can show — be using to look for you and your competitors.

Both the AdWords Keyword Planner and SEOToolSet Keyword Suggestions tool are especially useful if you find yourself in any of the following scenarios:

• Researching keywords if you’re starting from square one: If you’re starting keyword selection with a mostly blank slate, get keyword suggestions based on seed keywords and info that helps you decide if it’s a good keyword (i.e., competitiveness and popularity of search use).
• Vetting keywords by checking to see if they’re actually used: If you want to vet a list of SEO or PPC keywords, check to see how much people actually use them to search with all sorts of filters and compare-views.
• Expanding your keyword list with new, relevant keywords: If you already have a list of SEO or PPC keywords, you may want to expand your list with opportunities you’re not currently aren’t aware of.

Start this lesson of AdWords 101: Keyword Research Tools.

May 11, 2015

AdWords Upgrades! Mobile Ad Formats, Cross-Device Conversion Tracking, Plus Automation


Google AdWords super charged the search advertising platform in three exciting new ways announced last week. For our SEM management clients, we wanted to share the new ad formats, automation tools and measurement capabilities we on the Bruce Clay, Inc. SEM team will be putting to work on your campaigns in the coming months.

• New mobile ad formats for shopping, hotels, autos, finance, with more verticals on the way
• New tools to track conversions that happen across multiple devices and advanced attribution models that give credit beyond the last click
• Automated solutions for bidding and dynamic ad serving

Read about the ways your business will benefit from these enhanced tools, reports and AdWords upgrades!

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