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Free Executives Guide to SEO

SEO - A Powerful Traffic Source


In the ever-changing world of search engine optimization, one goal remains constant: traffic. The higher the site ranks on a search engine results page as seen by a user, the more traffic the site will receive. A site that has been subjected to the standards and strategies of an expert and reputable SEO company is better positioned than its competitors. However, proper white hat SEO strategy implementation does not mean applying a series of quick fixes for higher rankings and more traffic. Reputable search engine optimization means following the search engines guidelines, and never placing a client in harms way.

SEO helps a site with traffic, and thus conversions. The SEO experts here at Bruce Clay, Inc. have a reputation of accomplishment as a top search engine optimization company. We understand why SEO is beneficial to your business, and that without a solid white hat SEO strategy that any great website will fail.

Developing an SEO Strategy


A solid and ethical SEO strategy should function as an integral extension to Internet marketing, as it is vital to the success of any organization with an online presence. While it's important to recognize traffic as the primary target, it is equally important to understand why SEO is an objective in the first place. Hence this site offers free tools, training and supplemental services as you choose.

An optimal SEO strategy encapsulates many things. Chief among them is content. Creating authoritative content that includes targeted keywords relevant to user queries is key to organic search. A site that effectively practices the recommendations of reputable SEO professionals will most likely be better than the competition. A site optimized by an SEO expert will typically be rewarded with a higher search engine ranking because that site aims to deliver what the user wants. And search engines reward sites that do so.

SEO Topics

The topics we cover are quite varied and all are about SEO. If you want to learn you should consider the Tutorial or Training areas. If you want services you will want out services and prices pages. If you are into conversation, opinion or tools you can use consider the blog and tools areas. We have several pages for you to visit:

  • SEO Tutorial - this is an extensive page of free information on how to do SEO
  • SEO Services - this is a full description of the services we offer
  • SEO Tools - our powerful SEOToolSet product description
  • SEO Training - a description of our classroom SEO Training program
  • SEO Blog - our blog posts filtered by SEO as a category
  • SEO Prices - yes - we tell you what we charge for our services... some are ranges, all are customized.

The SEO Experts


As a full-service SEO company operating since 1996, Bruce Clay, Inc. is a reputable search engine optimization company. We focus on search engine optimization as part of a holistic, all-encompassing Internet marketing optimization strategy. In addition to search engine optimization, Bruce Clay, Inc.’s SEO professionals offer consulting services, site assessments, SEO tools, fantastic SEO training and more across the most important Internet marketing disciplines. 

We also encourage continued education with our SEO expert training courses that provide an in-depth look into current best practices for ethical SEO strategies as well as other SEO services. Bruce Clay, Inc. also offers website design consultation (SEO information architecture), pay-per-click management, website analytics, conversion rate optimization, social media marketing and especially the integration of these services.

Effective development and execution of a proper search engine optimization strategy is a vital component to our mutual success, and one of the most powerful online marketing tools available. With the help of the reputable SEO professionals at Bruce Clay, Inc. we can maximize results and over time, increase ROI. We make lasting improvements for your site’s long-term success. We provide sound search engine optimization services to ensure that your site is authoritative and excels above your competition's. And all of our SEO services are customized to your needs and prices are negotiated to fit your needs for a successful project.