Internet Marketing
March 4, 2010
Social Media, Search & Reputation Management
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Tarla Cummings, SEO/Social Media Manager, Location3 Media
Rhea Drysdale, COO, Outspoken Media
Conrad Saam, Marketing, Avvo
Matt Tuens, CEO, AcuVox, Inc.
Last session of the conference. Rhea takes the podium first.
Read more from Social Media, Search & Reputation Management
February 22, 2010
Reading Up on Social Media Marketing’s Next Chapter
Some days it feels like the universe is trying to tell you something. Today that something was that social media marketing (SMM) is the future, and yet, it is not what professional marketers might traditionally expect. Here are four lessons I learned today that advanced my understanding of SMM on the Web today:
- The recession of the public relations industry is lifting — as long as you’re making use of social media.
- If your organization is not active in social media marketing, you’re missing major opportunities.
- Social media marketing shouldn’t be treated like a separate marketing silo — it should be interwoven throughout an organization.
- The bar has been raised since social media was first used for marketing. Organizations need to graduate to a mature model of social media to truly take advantage of it.
If any of the above points whet your appetite, grab a fork and let’s dig in!
Read more of Reading Up on Social Media Marketing’s Next Chapter.
November 24, 2009
How To Approach Ads, Content Distribution and Marketing on Twitter – SEM Synergy Extras
SEM Synergy and its accompanying blog post are usually reserved for Wednesdays. But since it’s a short week and you’ve got a Thanksgiving-themed recap coming at you tomorrow, the SEM Synergy Extras blog post is yours a day early. You’ll still have to wait for tomorrow at 3 pm Eastern / noon Pacific to hear the podcast air on WebmasterRadio.fm, but in the holiday spirit please accept this blog post as an early holiday gift!
Michael Gray was my guest today and I used the time to pick the infamous online marketer’s brain about Twitter marketing. Hearing Michael speak during the Twitter Marketing Tactics session at SMX East in October, I took away a lot of incredible tips about Twitter marketing best practices for commercial organizations.
Check out the live blog coverage linked to above for the full presentation, including how Michael recommends growing the number of followers you have and how to automate tasks without being perceived as a lifeless robot. Read more.
November 11, 2009
Information Consumption and the Real-Time Web – SEM Synergy Extras
On today’s episode of SEM Synergy, Bruce Clay, Inc.’s weekly podcast on WebmasterRadio.fm, I interviewed the CEO of a newly launched search engine and aggregator that seeks to bring search up to speed — at least to a pace that’s as fast as the Internet evolution.
LeapFish is a Web search aggregator that has been designed with the new Web in … Read more
November 2, 2009
Shifting Search Marketing Strategy
Less than two years ago, when I was introduced to the search marketing industry, I (naively) thought I knew what search was.
Today I got my Google Wave invite and floundered around there for a bit. Last week I played around with Google’s new Social Search experiment. With all the new uses, integrations and features search engines are adding to … Read more
October 26, 2009
Is Social Media Marketing a New Requirement of SEO?
Here’s an interesting question worth a minute of pondering for any SEO practitioner:
“[I]s it now a necessity for an SEO to have practical social media skills?”
The question came out of discussions he’s had with other members of the Internet marketing community, and he and his friends aren’t the only ones thinking it over and forming their opinions. So since James … Read more
October 22, 2009
Beginner’s Guide to Twitter: 10 Quick Tips to Get New Users Up to Speed
Want to join Twitter but first need to get up to speed on the current functions and insider language? This quick list of the most popular and useful features will get you from beginner to pro in no time.
1. Isolating a tweet
From your Twitter home page or a user’s Twitter stream, clicking on the time a tweet was posted (e.g., … Read more
October 20, 2009
Yes, You Can Outsource Social Media Marketing
There are times when it seems the only fact people can agree upon is that they disagree.
And so it goes that on a single panel during a major Internet marketing conference, two speakers regarded for their expertise and experience can disagree on such a fundamental level.
During the presentation Social Media: White Hat vs. Black Hat at Search Engine Strategies New … Read more
October 7, 2009
Social Media, Search & Reputation Management
We’ve reached my last liveblog post of SMX East 2009. But it’s not the last of my reporting from the conference. Don’t miss today’s SEM Synergy podcast straight out of SMX East. Check it out later today or download it anytime from WMR or iTunes.
Following that public service announcement is another great service — technical and strategic recommendations for online reputation management. Here’s the panel:
Moderator: Chris Sherman, Executive Editor, Search Engine Land
Speakers:
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc
Rhea Drysdale, COO & Co-Founder, Outspoken Media
Jordan Kasteler, Co-Founder, Search & Social
Chris Silver Smith, Director of Optimization Strategies, KeyRelevance
Marty Weintraub, President, aimClear
Read more.
Twitter Marketing Tactics
A little Twitter with your marketing? Gettin’ tweety with it! Okay, I’m not sure I’ll be leaving New York with my sanity intact, but I know you like it that way. Drum roll please:
Speakers:
Michael Gray, President, Atlas Web Service
Tamar Weinberg, Author, Owner, Techipedia.com
Chris Winfield, President, 10e20, LLC (also doing double duty as moderator)
Chris Winfield wants this session to be as interactive as possible — because that’s kinda what Twitter is about. It’s not about structure. It’s not about rules. And when he does a presentation about Twitter, he likes to have Twitter do it for him. With Twitter you can tap into so many people and get so much information. And that’s takeaway number one. Read more.
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