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SEO Content Archives - Bruce Clay, Inc. Blog

September 22, 2016

Keep It Fresh: Steps for Updating Your Website Content

fresh mint

There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance. These are exactly the qualities search engines look at to rank your site. Google even says so outright in its Quality Rating Guidelines.

Here we drill down into maintenance — keeping your content up to date and ever-relevant.

BCI is deep in the process of a full content inventory to maintain and upkeep BruceClay.com. With this process fresh on our minds, we walk you through the full program on how to update website content:

• Defining and set up conversions
• Inventorying content, identifying updates
• Analyzing current performance
• Getting user feedback
• Putting a strategy in place
• Updating content
• Testing changes

Read Keep It Fresh: Steps for Updating Your Website Content.




August 26, 2016

10 Steps to Take Before You Hit Publish: SEO Crash Course for CMS Content Publishing

10 SEO Steps for Before You Hit Publish

This week Bruce gave a crash course to those writers, editors, bloggers, and marketing managers who rely on a content management system. The presentation was an SEO crash course — 10 points to help writers and publishers see search engine ranking success for their content.

Are you a writer or someone involved in the publishing process of your business? Do you consider keywords before you hit publish? If you haven’t taken a moment to understand SEO best practices, this webinar is for you.

“Most people don’t know how to do SEO. Most people don’t understand what is important, what isn’t important, and how to set your priorities,” says Bruce during the webinar. “The priority of SEO is to get you visitors. Search engines rank results based on expertise, authority and trust. The CMS is how you get the right ranking factors in the right place for the search engines to understand that you’re an expert.”

Click to see the slides or replay the webinar.




October 22, 2015

Millennials in the Spotlight: The Market Segment Everyone’s Clamoring to Crack

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From campaign headquarters to digital marketing agencies, strategists everywhere are thinking about how to entice America’s most talked-about and statistically impactful group: millennials. Bing’s former search industry spokesperson Duane Forrester and Google Web Trends Analyst Gary Illyes are no exception – millennials are on their minds, too, and both of the search leaders’ recent keynote sessions at Pubcon centered on how search engines are moving to serve the rising millennial class. Get the full story in Millennials in the Spotlight: The Market Segment Everyone’s Clamoring to Crack.




October 9, 2015

Hacking Art History to Make Content Stand Out: Liveblog of Katy Katz @Pubcon

Katy Katz, speaker

Katy Katz (@KatyKatz), content director at Inturact, got her BA in art history, and today at Pubcon Las Vegas 2015, she’s delivering a talk on how hacking art history can actually help with content creation. Looking at the epic paintings of the past and how artists have crafted them gives content marketers fresh insight into creating quality, high-impact content, according to Katz.

Most people forget 90 percent of what you share, she says. Good content won’t cut it anymore. It has to be great. Like Rand Fishkin said in his Pubcon keynote, your content has to be 10 time better than everything else. Read on for tips from Katz, based on the lessons she’s learned from the great artists of history.




September 29, 2015

No One Wants to Do Them, But Content Audits Are Worth It. Mike King Explains Why at #SMX

Content Audits Are Worth It.

Content audits are worth it.

Or so says Mike King (@IPullRank). He’s diving into content audits in “Perfect Starts: How to Get More of the Right Traffic” at this SMX East 2015 session. Fair warning: he has a lot to say, and he talks fast — this liveblog captures the highlights.

Read more of the liveblog (and slides) for Content Audits Are Worth It




Fresh Inspiration and New Ideas (You Haven’t Heard!) for Content Creation @SMX East

Content creation panelists

Looking for fresh ideas for content creation? Casie Gillette, Bill Hunt and Grant Simmons shared innovative ideas and examples of how to maximize engagement by creating content that really grabs your users. Read on to discover new content insights (that you haven’t heard before!) from SMX East’s “Content, Keyword Research & The Art of Audience Engagement.”

Read the liveblog coverage.




September 17, 2015

iPullRank’s Mike King Talks Persona Research, Lead Gen & High-Stakes SEO

Interview-With-Michael-King-with-Christy-Kunjumon

iPullRank founder Mike King joined me for a lively interview this morning, sharing key insights into digital marketing including:

  • Why thinking about keywords is “a distraction”
  • The value of keyword research
  • His favorite lead generation tactic
  • Challenges in working with high-stakes brands

This morning’s 13-minute interview is jam-packed with SEO goodness — and it’s just a taste of what’s to come when King delivers talks at Pubcon Las Vegas and SMX East later this month. Check out the interview!.




July 7, 2015

Free SEO Tool Alert! On-Page Content Analyzer

hammer

This edition of Free SEO Tool Alert highlights Bruce Clay’s most popular free SEO tool, the Single Page Analyzer. This robust tool breaks down critical on-page elements — such as tag information, word and phrase usage, and readability — and produces insightful reports that identify problem areas, aiding the optimization of web pages. Access this tool without logging in from the Free Tools page on SEOToolSet.com. Learn how to use the tool, how to make sense of the data, and get practical tips on how to leverage the information from the tool to enhance your web page. Discover how to use the Single Page Analyzer.




April 13, 2015

Creating Content for a Boring Industry? No Problem

Writing Content for a Boring Industry

In digital marketing, we talk a lot about content. Emphasizing the importance of quality content and then sharing our tips, tricks and the latest tactics can make content writing seem exciting and sexy. But the truth is, some topics and industries just feel b-o-r-i-n-g. As a writer or the person in charge of writers, how can you turn boring subjects into good content?

Creating engaging content marketing for boring industries is something I know all too well, as I got my start in this industry as a writer. I wrote on everything from LED billboards to personal injury to self-storage units. I remember what it was like to listen to fantastic presenters talk about the magic of writing great content. Then I would go back home, sit in front of my laptop and the reality would hit me again — my topics were boring, or at least they were to me. Eventually, I figured out how to overcome my writer’s block and bring those boring subjects to life.

Read more of Creating Content for a Boring Industry? No Problem to learn the top three tips that helped me when I was writing content and then later managing writers:

  • Develop real-life stories.
  • Keep your eyes open for inspiration.
  • Focus on being practical and personal.



April 9, 2015

15 Content Writer Interview Questions You Need to Ask

Content Writer Interview Questions

The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital marketing, and with algorithm updates like Panda and Hummingbird, it’s clear Google agrees. That’s why many brands and businesses hire full-time, in-house content writers. There’s no denying a qualified content writer can take your digital marketing to the next level. As a testament, Bruce Clay, Inc. has four full-time writers on staff.

“Think of everything that could be made better with refinement by a professional writer. There’s the website and blog, email marketing, everything social media from posts and profiles to customer service and reputation management, marketing collateral including white papers, downloads, press releases, and the kinds of creative content marketing pieces that are the currency of social media today,” said Virginia Nussey, the content and media manager here at Bruce Clay, Inc.

But not just anyone can type out the next Great American Blog Post. Finding the right content writer is a challenge. Make sure they’re educated (ideally with a degree in English, communications or journalism) and experienced (ask for their three best writing samples). The following questions (pulled directly from Bruce Clay, Inc. interviews) are great questions to ask during your content writer interview. Questions like these give you a full picture of your prospective writer’s skills.




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