SEO : Bruce Clay Blog
February 3, 2012The Optimized Future: SEO in the Year 2022
What will SEO and SEM look like in the year 2022? In this post by BCI staffer Bob Meinke, he dives into the possibilities of the future as marketers in his entry into a content hosted by SEO Chicks, dubbed “SEO: The Next Generation.”
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February 2, 2012
Why Page Titles Matter
Google recently reminded webmasters that page Titles matter and are an important part of the search results displayed. Why did Google write another post about “better page titles in search results” when the majority of webmasters already know that relevant descriptive Title tags are an important component of a properly constructed Web page?
Google primarily uses the tag, if one exists, to display the hyperlinked headlines users’ see in the search engine results pages. Since that is the case, this is likely a reason Google elected to spend the time to remind webmasters of the value it places on page Titles.
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January 26, 2012
16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score
Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere.
If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month.
So, without further adieux, here are the highlights of January’s SEO Newsletter.
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January 19, 2012
3 Reasons to Always Have Structured URLs
Since the flat site architecture concept appeared on the SEO horizon and gained some traction around 2010, many SEO consultants got it wrong. The flat site architecture concept is related to the click distance between pages in a site, and how relevancy is distributed according to internal links structure — yet has nothing to do with URLs.
The main misunderstanding was, and unfortunately still is, that you have to get rid of directories in URL structures. Although it is widely agreed that you may want to keep URLs short and locate keywords close to the root or left part of the URL, there are many reasons why you should keep a certain structure of folders or directories there. This is what I’m going to explain in this post.
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January 9, 2012
Google Caught Buying Links: Bruce Clay’s Analysis
Hate to say I told you so… scratch that. This time it feels good.
Last month we let you in on the new direction of SEM Synergy: short-form video with an experimental format (Q&As, site reviews, couch-side kick backs). Today we’re happy to present to you the first video episode of the SEM Synergy Web series.
Topic du jour: Google instituting a ranking penalty on its Chrome browser after paid links were uncovered.
Find the transcript for the video below, and check out the Bruce Clay, Inc. YouTube channel for a look at our still evolving platform for the video series. If you like it, come back tomorrow as we dissect the process of producing and publishing video content. As we learn, we plan to share our experiences with trying to create sticky and interesting show. To that end, I do my best Larry King impression as we dive into a hot, timely issue.
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December 21, 2011
The Mother of All End-of-Year Posts for Marketers
Audience: SEOs and Internet marketers
Estimated reading time: 3 minutes
It’s the end of the year, and you can count on one thing. Or maybe ten things. Or possibly five things. You know, the list of top X – trends, memes, lessons of the past year or year to come.
Yes, content of this variety is entertaining link bait, luring us to laugh, scratch our heads and pass it along. But more importantly, these posts give us pause to evaluate our successes of the past and opportunities for the future, knowledge that ensures next year will be even better than the last.
It’s with that perspective that we bring you the top of the top lists. Just like mom was always teaching you new things, here is the mother of all end-of-the-year posts of interest to online marketers.
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December 12, 2011
How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics
Audience: In-house marketers
Estimated reading time: 5 minutes
Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.
This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”
First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.
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December 5, 2011
Last Minute Marketing for the Holiday Season
Audience: DIY marketers at small and medium-sized B2C businesses
Estimated reading time: 4 minutes
I’ve got good news and bad news.
I’m four chocolates into my Advent calendar. Yum!
I’ve got four fewer days to shop for holiday presents. Yikes!
For businesses that means 20 days left to draw in customers and beef up the 2011 bottom line. If you want to attract sales over the next few week, think about these fascinating facts from an infographic on the Future of Online Holiday Shopping (based on 2010 trends)…
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December 2, 2011
Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!
Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?
All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Don’t miss the tips for this months trends in Web marketing plus foundational concepts in our SEO Newsletter this month.
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November 29, 2011
How Did You Boost In-House Marketing This Year? A 2011 Recap on Tactics
Audience: In-house marketers
Estimated reading time: 5 minutes
Back in January of this year, I wrote a post on 3 ways to boost in-house Internet marketing in 2011. Since then, many of us have poured blood, sweat and tears into our Web marketing, and have a lot to show for it. Still, ensuring in-house Web marketing keeps its momentum is no easy task.
Since we’re rounding the end of the year, I thought we’d revisit that two-part post I wrote in January 2011, recap some of the information we offered (you can do a little mental checklist of what you’ve done so far this year), and add some additional resources to reference from our blog posts over the year, in case you still need some fresh ideas.
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