Internet Marketing
August 31, 2010
Who Are You Up Against? Sizing Up the Competition
While Bing-Yahoo! and Google battle it out to win the hearts of searchers around the world, businesses everywhere are locked in a similar struggle for your attention and dollars. But before you dedicate resources to beating the competition, it’s important to be sure of whom your competition is. With an environment like the World Wide Web, your SEO competition can be anyone and everyone, and can change daily. It helps to know simple tasks that can be performed about once a month if you’re in a very competitive space. So, when tackling the question of who your worthy opponents are, the process may go a little something like this.
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August 26, 2010
Please Don’t Go No. 2 on SEO Copywriting
I’m at the grocery store the other day and the cashier asks me what I do for a living. I tell him I’m a writer.
Him: “Oh, really? What genre?”
(Looks like he just met a celebrity. I chuckle.)
Me: “Not that kind.”
Then I thought to myself, Why should I laugh? Copywriting is certainly an art, and when you add SEO copywriting into the mix, I might as well be Pablo Neruda (a little overboard?).
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August 24, 2010
Non-Profit SEO Corner: Starting Out
Did you know that in Niger, the world’s poorest nation, the lack of access to clean water causes blindness, disease and social inequity?
68% of people in rural Niger drink contaminated water.
1 in 4 children die before the age of 5.
85% of women in Niger are illiterate.
And all those issues can be helped by providing the simple life necessity of clean water.
On Saturday I started a project with a charity group to promote the cause of Wells Bring Hope online. It’s an exciting proposition: take the organization’s current site and social media presence and see how far you can take it. The all volunteer team is crafting a communications strategy, more or less, from the ground up. Like many SEOs and social media marketers starting a client project, we aren’t starting from scratch, but are working with the platforms already established.
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August 23, 2010
Search and Social News Bites
Is it just me or did anyone else find it tough to stay up on search industry news with SES San Francisco flying by? Now, going through my feed reader, a number of important news bites are jumping out. Thought these might be worth sharing.
Google Streaming Search Test
Evidence of a test within Google search engine results shows the displayed results changing as a query is entered into the search box. One user reports that the Google home page automatically shifts from a search box on the predominantly white page to a results page with ads as a query is entered. Such instant preview search technology is also called “incremental search.”
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August 19, 2010
Advanced Keyword Research — SES San Francisco
Moderator:
Christine Churchill, President, KeyRelevance
Speakers:
Ron Jones, President/CEO, Symetri Internet Marketing
Wister Walcott, Co-founder & VP of Products, Marin Software
Aaron Lauper, adCenter Product Team, Microsoft Advertising
Stacie Susens, Director of Client Strategy and Development, Resolution Media
If you have a chance, I highly recommend reading the blog that covered Andy Beal’s Google reputation presentation. Tons of great nuggets of information in his presentation in regards to doing reputation management for your company. However… don’t leave before you read this one on Advanced Keyword Research, of course!
For those of you who think keyword research isn’t that important, think again. Keyword research is something that can make or break a campaign – paid or organic or even social. Let’s see what the panelist have to say about advanced keyword research.
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Eye Tracking Research Update — SES San Francisco
Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
Speaker:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
It’s the 3rd day of sessions here at SES. I’m lucky to get to sit in on one of my favorite speaker’s sessions – Shari Thurow. I’ve filled up on coffee and it’s kicking in so with any luck I’ll be able to get you all some decent information on this topic.
After some technical difficulties, looks like the show will go on.
She’s going to do a quick review of eye tracking, then go into the information scent and search engines. After that is eye tracking and SERPs and landing pages. Sounds juicy.
Read more from Eye Tracking Research Update.
August 17, 2010
SEO: Successful Information Architecture — SES San Francisco
Okay so this morning I live-tweeted the hilarity and the awesomeness by @jeffreyhayzlett while Susan covered the liveblogging of Jeffrey’s keynote. I’ll only be liveblogging a few sessions here and this is one of them.
Of course, the 1st session I chose to liveblog is on Information Architecture. Because I’m an I.A. nut. 
And this one should be killer!
Moderator:
Bill Hunt, Founder/President Backazimuth
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Eleanor Hong, Lead Editor, SEO, ABCNews.com
Here we go!
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August 11, 2010
In-House SEO Excitement with Jessica Bowman — SEM Synergy Extras
Today on SEM Synergy we aired an interview with Jessica Bowman, an in-house consultant and community leader. Her experience as an in-house SEO at Yahoo!, Enterprise Rent-A-Car and Business.com helps her support the unique challenges of in-house SEO professionals and the crucial communication and success story sharing that help in-house SEOs thrive.
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August 10, 2010
Blogging for SEO: Strong Evidence Suggests Daily Posts
No one ever said it was easy to blog every day. But as we know, nothing good in life comes easy. And so everyday, we at Bruce Clay, Inc. strive to say something meaningful on the blog. The benefits of blogging for your brand and for SEO have been extolled before. But less examined are the risks of not blogging. What are you missing out on by not blogging regularly? It’s not a test we’re likely to undertake here, so luckily, social media blogger Justin Kownacki did the deed for us. But look out. The results aren’t pretty.
For the last three months, Justin has blogged weekly instead of daily. His goal was to improve the quality of the blog by devoting more time to each high impact post rather than spreading his efforts across multiple posts. It’s a theory I’ve been tempted with before. But now the evidence is clear. Nobody wins — not the author, not the brand, and least of all your SEO efforts — when you cut back on the blogging.
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July 20, 2010
InHouse SEO – BlueGlass LA
We’ve come almost to the end, my friends. With just one site review session after this, you are looking at the last liveblog to come out of BlueGlass LA. Speakers Jessica Bowman, Founder, SEOinhouse.com, Marshall Simmonds, Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies, and Laura Lippay, Director of Technical Marketing, Yahoo! Media are bringing it on home.
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