SEO Archives - Bruce Clay, Inc. BlogAugust 18, 2016
A 301 redirect is a command used to tell the search engines that a page has permanently moved, and that you want them to index the new page and drop the old one from their index.
Think of it as a change of address card for the web. As long as everything is done correctly, a 301 redirect will ensure that you keep the rankings earned by the old page and it will prevent duplicate content that should arise if the engines were to index both versions of your site.
Read on to learn how to implement a 301 redirect.
August 11, 2016
In Bruce Clay, Inc.’s SEO training course, we offer students an SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.
While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.
July 27, 2016
If you’re looking to hire an in-house SEO analyst, we want to help you find the right one. That’s because our most successful SEO consulting happens when there’s a competent SEO manager working in-house.
The right in-house SEO person communicates well with both the CMO and the consultant. He or she follows through on our recommendations and fulfills the plans we’ve jointly made. And a good in-house SEO analyst or manager makes the client-consultant relationship a real partnership — so the client wins.
That’s why we’re sharing 30 of the exact SEO interview questions we use during SEO analyst interviews at Bruce Clay, Inc. Find the right analyst by asking questions that will allow candidates to not only talk about their SEO experience, but also reveal their digital marketing knowledge and strategy.
July 14, 2016
When you search, do you find exactly what you’re looking for the first time?
Have you ever used advanced search filters to find everything the engine knows about a specific subject or website, efficiently?
If not, it’s time to raise your search-fu skills. There’s a better way to search.
Get familiar with advanced search operators, search engine commands that will help you can find what you’re looking for faster.
July 7, 2016
“Something our clients ask us often is, ‘How do you prioritize your local SEO efforts?’ There’s so much to do, especially considering you have to do all the traditional search things and then all the local stuff as well. It can be really daunting and a really expensive challenge. This report is for anyone who needs to make those prioritizations.” — @DanLeibson
Enter the 2016 Quantitative Local Search Ranking Factors study. This mammoth, data-crunching undertaking to analyze 100+ factors across 30,000 businesses was conducted by Local SEO Guide and Places Scout all toward the goal of figuring out how local businesses can rank better in Google.
June 23, 2016
The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler’s statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!
June 22, 2016
“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”
Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.
SMX Advanced 2016 is off to a great start! The session titled “The Periodic Table of SEO Ranking Factors: 2016 Edition” assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.
Read more to find out How SEO Ranking Factors Are Changing.
June 14, 2016
Google’s search engine results page never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.
At Bruce Clay, Inc., we’re always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.
Check out this video interview with Dr. Pete, Kristi Kellogg and Paula Allen!