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SEO Archives - Bruce Clay, Inc. Blog

November 12, 2015

Is Google about to Unplug Its Penguin?

Unplug Penguin Feature Square

TL;DR – A theory: The next Google Penguin update, expected to roll out before year’s end, will kill link spam outright by eliminating the signals of inorganic backlinks. Google will selectively pass link equity by topical relevance of linked sites, made possible by semantic analysis. Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated.

Is the end of link spam upon us? Read why we think it’s a good thing that Google is about to kill Penguin.

November 4, 2015

The Power of a Page Analyzer: I Ran ‘The Great Gatsby’ through an SEO Tool & This Is What Happened

Find Out What Happens When _The Great Gatsby_ is Run Through an SEO Tool

Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!

I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. I think a true test of an SEO tool’s power is whether the software can do the job of a careful human expert in a fraction of the time.

Check out the following experiment, which details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.

October 30, 2015

3rd Edition of SEO for Dummies is the Perfect SEO Companion

SEO for Dummies 2009

Three years has passed since the second edition and the SEO world has changed drastically. More than ever, digital marketers need a reference guide that’s accessible, reliable, and reflects the latest updates in the industry. That’s what they’re getting in the freshly released third edition. Basically, the book is the perfect companion for any business owner, digital marketer, or anyone responsible to drive traffic to a site. This Halloween season, it also proved the perfect companion for Darth Vader, Tinkerbell, Minnie Mouse and more as the book got into various characters — check it out here!

October 29, 2015

2 Big Things Changing SEO Forever — What’s New in SEO from SMX & Pubcon

New in SEO from SMX and Pubcon

Digital marketers and SEO industry insiders demand outstanding content for their limited blog-reading bandwidth. So, for SEOs who want to get straight to the heart of the latest game-changers, we offer our humble opinion that during the SMX East and Pubcon Las Vegas conferences of the last month, there were two big comets that hurtled from the sky, signaling changes to the SEO landscape forever:

  • Machine learning algorithms ranking content based on searcher behavior feedback
  • Predictive search serving searchers content before they ask

Here’s your front row seat to what’s new in SEO straight from SMX East and Pubcon Las Vegas.

October 9, 2015

Millennial Expectations and Search Behavior Trends with Google’s Gary Illyes

Googler Gary Illyes_ Generation Y

Getting to know Millennials has been a hot topic at Pubcon Las Vegas 2015. Everyone’s talking about Millennials, including Google’s Gary Illyes (who’s a millennial himself!). He took the stage to deliver the grand finale keynote, and he’s going to tell us how Google is thinking about Millennials and how they’re shaping the future of search.

Read the liveblog report of Googler Gary Illyes’ keynote address at Pubcon Las Vegas 2015.

October 7, 2015

SEO in a Two Algorithm World: Pubcon Keynote by Rand Fishkin

Rand Fishkin

On top of traditional SEO optimization factors (ranking inputs include keyword targeting, quality and uniqueness, crawl/bot friendly, snippet optimization, UX/multi-device optimization) SEOs need to optimize for searcher outputs (CTR, long-clicks, content gap fulfilment, amplification and loyalty, task completion success). In this Pubcon Las Vegas session, keynote speaker Rand Fishkin of Moz talks about searcher outputs and uncovers five elements of modern SEO.

Read our liveblog SEO in a Two Algorithm World.

Keywords and Keyword Research – #Pubcon Liveblog

Keywords and Keyword Research – Pubcon Liveblog Feature

Keyword research — it’s the first step in the search engine optimization process. In this Pubcon Las Vegas session, Bruce Clay himself along with fellow presenters Craig Paddock and Ash Nallawalla talk about how to perform the best possible research methods for your keyword processes.

Read the liveblog of Keywords and Keyword Research.

October 6, 2015

Beyond SEO: Marketing for Wearable Technology & Beacons – #Pubcon Liveblog

Marketing for Wearable Tech

The Pubcon session called “Beyond SEO: Market Intersection Optimization” is really about marketing to users with wearable technology — including:

  • Using beacons for hyperlocal marketing
  • Creating content for wearable devices
  • Social media tips for Apple Watches

Read the full liveblog.

October 2, 2015

Link Auditing and Best Practices for Acquiring Authoritative Links – #SMX Liveblog

link building and auditing feature

In April 2012, Penguin made its first flaps in the Google algorithm. Since that time, the SEO industry has developed stringent best practices around link building, also called link acquisition or link earning, and backlink auditing and SEO penalty removal. This SMX East session starts with timeless methods to attract quality relevant links through content marketing. Then speakers lay out the backlink auditing process and critical tools for link research and removal.

Read the liveblog coverage of Link Auditing & Best Practices for Authoritative Link Building.

Ask the SEOs: Expert Q&A Session at #SMX East

Ask the SEOs

Four expert SEOs take the stage in SMX East 2015’s “Ask the SEOs” session. This popular Q&A free-for-all is where the audience can ask them … anything! But first, let’s meet the SEOs:

  • Mike King (@iPullRank), founder of iPullRank
  • Hillary Glaser, SEO manager at Campbell Ewald
  • Cindy Krum (@Suzzicks), CEO at MobileMoxie
  • Marshall Simmonds (@MDSimmonds), founder and CEO of Define Media Group

Read all the questions and answers in the Ask the SEOs liveblog.

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