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SEO Archives - Bruce Clay, Inc. Blog

August 27, 2015

Backlink Analysis: How to Judge Good Links from Bad

Backlink analysis - gavel and scales

Backlink analysis is a much-needed SEO skill today. Our SEO analysts spend hours analyzing backlinks for clients — whether they came to us specifically for help removing a Google penalty or not.

These days, all webmasters need to keep an eye on their backlink profiles to identify good links to count as wins and bad ones to target for link pruning. Here we’ve outlined our internal process for analyzing SEO client backlinks to judge which links to keep and which to get rid of. You’ll find recommendations along with resources to help with your own backlink cleanup including:

  • Criteria for judging backlink quality
  • How to nofollow links
  • A handy Backlink Evaluation Flowchart

Read the full article on backlink analysis




August 25, 2015

Free SEO Tool Alert! Keep Your Server Running Its Best with the Check Server Page Tool

health check

There’s nothing like a healthy server to start off your search engine optimization right. In this Free SEO Tool Alert, we introduce you to a tool that allows you to not only check the health of your server but also identify any errors that might be blocking your site from appearing in search results. Learn how and when to use the Check Server Page Tool – one of the free SEO tools you can use right now without a subscription, log in information or software download.




August 18, 2015

Free SEO Tool Alert! How Strong Is Your Competition? Compare at a Glance

hammer

Please meet the free Domain Indexing Report, a competitive analysis tool that lets you see how your site stacks up against your competitors to help you judge whether you’re in the same weight class as your competitors. This tool can be used without downloading software or providing credit card information, from the free SEO tools page at SEOToolSet.com. Get to know the Domain Indexing Report: what it does, how to use it, and most importantly, how to harness the data to improve your website optimization — for free!




August 10, 2015

Google Local Search Results Now Dominated by Ads. Is It the End of Organic Local SEO?

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Google local results shifted in two significant ways that local businesses and home service providers should take note of.

1. Fewer local organic results display on the first page.
Where last week seven local results were shown next to a map for a local-intent query, this week we see only three organic local listings by a map. As a result, local businesses ranked beyond the top three have no organic visibility.

2. Google is testing a new search ad format for home service providers.
Google is beta testing home service ads. To be included in this coveted space, service providers must meet the most stringent qualifications for advertisers yet, including background and license checks, online reputation checks and mystery shopping checks.

Read about how the changes impact local SEO.




July 22, 2015

19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel

Fresh thoughts on link building image

Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a surge of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel, whose advice has been indispensable in the two years since we first were introduced to Google’s Penguin algorithm update.

We’ve harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:

  • Link building today — its current definition and role
  • Natural vs. unnatural links — staying in Penguin’s good graces
  • Disavow files — tools and techniques for backlink cleanup

Read more




July 20, 2015

Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links

Content Writer Interview Questions(9)

Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links the wrong way can violate webmaster guidelines, according to a Google blog post from earlier this month.

As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat, we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover all the thought-provoking and controversial points of view!




July 15, 2015

FAQs on How to Use Google Search Console

FAQs: How to Use Google Search Console

Whether you’re new to Google Search Console (formerly called Google Webmaster Tools) or have been using it for years, you might have a question or two about its functionality and capabilities. In this article we answer some of the most frequently asked questions about Google Search Console from our readers as well as some additional ones that we hope will make using the tools easier for you. Get your answers and learn how to use the Google Search Console.




June 25, 2015

Apps 101: Deep Linking, App Indexing and Why They Matter

Jurassic World Reviews

Apps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and lifestyle apps in particular saw 174 percent growth. If you are have an app or are developing an app, app indexation and deep linking are something you definitely need to be paying attention to. Basically, Google wants to treat your app like a website. It wants to crawl it and index it so that it can return specific pages from an app in search results. That ability to return specific pages within an app? That’s deep linking.

This article is for those just dipping their toes in app indexation. Read on for a breakdown of what app indexing and deep linking actually are, as well as helpful examples of deep linking in action. You’ll also learn basic requirements for Android and iOS setup.

Read more of Apps 101: Deep Linking, App Indexing and Why They Matter.




June 22, 2015

Free SEO Tool Alert! Quick Backlink Snapshot from the Lightweight Link Analysis Report

hammer

In the latest edition of Free SEO Tool Tuesday, we introduce you to the Link Analysis Report, a free SEO tool that provides a quick snapshot of a URL’s backlinks. Use it to discover your site’s backlinks and the inbound links of your competitors. There are 10 free SEO tools that anyone can use without logging in from the Free Tools page of SEOToolSet.com. This blog walks through the simple steps of how to use the free Link Analysis Report and provides four ways to use the data from the tool to sharpen your organic SEO strategy. Learn how to use the Link Analysis Report tool.




June 16, 2015

In-House SEO or SEO Agency: Which Is Right for Your Business?

SEO in-house or agency

Devising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It’s a common – and good – question to be asking. The answer depends on your budget and your goals.

Each option comes with its own benefits – and in a perfect world you would likely have both. Here’s Bruce Clay’s take on the issue: “It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO agency or consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”

If it’s a matter of one or the other, however, it’s important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager, Robert Ramirez.




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