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November 24, 2014

The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

Digital Marketing Conference Calendar Paris

Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015.




November 20, 2014

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

Bruce Clay Quote on SEO Work

“In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian.

Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description provided by the Google Plus Business Spotlight show host.

Watch ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA.




November 13, 2014

Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management

IS SEO WORTH IT

Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and conversions for business in every industry. Bruce is also a generally quotable guy. Ever heard this one?

“It is not the job of search engine optimization to make a pig fly. It is the job of SEO to genetically re-engineer the website so that it becomes an eagle.” Yep, that’s Bruce! (Tweet This!)

When Bruce is presenting on SEO at an industry conference or education event, I can tell you there’s a rush of gold nuggets on Twitter attributed to him. I recently picked his brain to get some tips for in-house SEOs looking gain buy-in for growing SEO resources. As expected, we’ve captured some keepers. If you’re an in-house SEO and any of this sounds familiar to you, feel free to pin and tweet some classic Bruce Clay quotables. Read on for more Bruce-isms!




November 5, 2014

New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO

SEMANTIC SEARCH AND ENTITY SEO

It’s been just over a year since Google updated its algorithm with Hummingbird, making it better equipped to serve conversational search queries.

The day is coming when the majority of searches will be conducted with natural language; most queries will be long-tail; and optimizing for a set of short keyword phrases won’t be sufficient. Some have been saying this same thing for a long time now. But have we all been listening?

New technology released by Apple in October is bringing us another step closer to device agnostic user experience. For search marketers, this is yet another reason to optimize for concepts over keywords. Here I’ll describe that technology, and also share some recent stats on voice search to help us shift our thinking toward entity SEO.

Read Just Another Reason to Shift to Entity SEO.




October 22, 2014

Penguin 3.0 Update is Overwhelmingly Underwhelming

penguins-800x800

For 12-plus months analysts have been waiting for the Penguin 3.0 update that would allow reformed corner-cutting clients to claim full penalty recovery and regain SERP rank. With six months between updates set as the standard through 2012 and 2013, a full 12-month cycle between updates has created quite the build-up for Penguin 3.0.

So, when an October 17, 2014 Penguin 3.0 update was announced by Search Engine Land on October 19, much SERP rank fluctuation was expected. Instead, what we’ve seen in the five days since the update can only be described as overwhelmingly underwhelming.

Read more of Penguin 3.0 is Overwhelmingly Underwhelming.




October 16, 2014

New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away

structured snippet table

On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized coding. All you need is a table. Oh, and relevant data.

Read New Structured Snippets: An Enhanced SERP Snippet Is Just a Table Away.




October 9, 2014

Pubcon Liveblog: SEO Mosh Pit

A panel of

It’s Pubcon’s 15th birthday (and the final panel), and you know it’s a party when there’s beer and cake and an SEO Mosh Pit, a Q&A session where conference attendees get to ask their questions of some of digital marketing’s best minds and leaders, including Bruce Clay, about the current SEO state of affairs.

Is SEO dead? Does Google have too much power and influence in our lives? What would be the top recommendations for earning money in the coming year?

Read the answers to these questions in Pubcon Liveblog: SEO Mosh Pit.




October 8, 2014

Pubcon Liveblog: Link Building through Press Outreach

Rob Woods at Pubcon Las Vegas 2014

Rob Woods, SEO consultant, will share insights on press outreach that leads to strong links in this Pubcon Las Vegas 2014 session.

Why do press outreach? Mentions and links from press are one of the few authoritative links left that are guaranteed to stay safe for the foreseeable future. Press links have good link equity. One link can lead to many links. Press links are important for small, local sites as well as big, national sites. Caveat: Going after press links are hard work, take time and money, and you are going to face rejection from reporters.

Read how to get ready for an interview, find the right journalists and perfect your pitch in Pubcon Liveblog: Link Building through Press Outreach.




October 7, 2014

Pubcon Liveblog: Search Algorithm Chaos & Keyword (Not Provided)

jake-bohall-prashant-puri-bruce-clay-pubcon

In this Pubcon Las Vegas session, Bruce Clay (president of Bruce Clay, Inc.), Prashant Puri (co-founder of AdLift) and Jake Bohall (vice president of marketing at Virante) are going to talk about an always-hot topic in SEO: Keyword data (Not Provided). Clay explains why he thinks (Not Provided) is not that big of a deal. Puri shares fresh ideas for gathering up more keyword data, regardless of keyword data provision by Google. And Bohall talks about chaos theory and how it applies to SEO.

Read Pubcon Liveblog: Search Algorithm Chaos & Keyword (Not Provided).




Pubcon Liveblog: SEO Copywriting Style Guide — Tools & Tricks for SEO Writers

Lindsay Mineo and Mindy Weinstein answer questions at Pubcon Las Vegas

Mindy Weinstein, SEO Manager of Bruce Clay, Inc., and Lindsay Mineo, senior search strategist at ThunderActive, share tips and tools for SEO copywriting. Their lessons help writers craft content for people that’s also rich for search engines. Whether you’re writing an article, a blog post, your home page … where do you start? You need to start with the human element.

Read the full liveblog coverage from Pubcon’s Copywriting Style Guide — Tools & Tricks for SEO Writers.




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