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January 17, 2017

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

seo siloing for competitive advantage

What if I told you that the way most websites are structured is completely wrong for search marketing?

And then what if I told you that there was a proven way to structure your website to:

• Boost its relevancy for search engines
• Drive more organic search traffic
• And gain a massive competitive advantage?

Let me tell you more …

It’s an SEO strategy that’s been around for a while, yet the majority of brands — even bigger brands — aren’t utilizing its power to improve their site’s rankings, relevance and usability.

You’ll gain a competitive advantage as I explain in this post:

• Why website architecture is the key to making your site relevant to the search engines.
• How the organization of your content positions you as a subject matter expert and creates a good user experience.
• Case studies that show the power of website architecture for SEO.

Read The Competition-Busting SEO Strategy No One Is Talking About.




January 11, 2017

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads 🏡 #DigitalMarketing

When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.

More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.

Between 2008 and 2012, real estate-related searches increased by 253 percent. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic; for professionals in real estate, SEO is more important than ever.

Read on to discover how you can leverage a real estate website to capture traffic (and leads).




January 9, 2017

My 10 Predictions for Digital Marketing in 2017

It was hard to miss the “good riddance to 2016” trumpet blasts just two weeks ago.

So 2017 starts off in a pretty good position with small shoes to fill.

However, the expectations we as individuals have for our own achievements have not waned. Redo everything and improve it all. “Nothing is sacred” has been my mantra lately. Up takes effort.

For you, let 2017 be the year you say you got better every day. The year you surrounded yourself with smart people. The year you got ahold of better data. The year you made more informed decisions.

In that spirit, I perform my annual exercise of crystal ball gazing, offering predictions for the search marketing and affiliated digital marketing spaces for the year to come.

Read Bruce Clay’s 10 Predictions for Digital Marketing in 2017.




November 23, 2016

All-In-One Mobile SEO & Design Checklist

The mobile user experience really matters to Google. Proof:

• As of 2015, more searches are performed on mobile than desktop, meaning mobile is the main device used worldwide for the majority of online browsing time. Google has been strongly emphasizing the mobile-first perspective ever since.

• In April 2015, Google made a pre-announced update to the algorithm that ranks mobile search results. A website’s mobile friendliness officially was dubbed a confirmed ranking signal for mobile search rankings.

• In late 2015, the Google Quality Rating Guidelines were updated with screenshots from the perspective of mobile devices.

• In November 2016, Google pre-announced an update to its search index, moving to a mobile-first index. This means that Google uses your site’s mobile version in ranking calculations.

• And this coming January 2017, sites that show an intrusive interstitial in the transition from a mobile search result to the content clicked will not rank as highly in Google results.

Google is optimizing its users’ mobile search experience and webmasters must be in lock step.

Consider this checklist your mobile SEO go-to resource.

Read The All-In-One Mobile SEO & Design Checklist.




November 16, 2016

How Well Do You Understand the Google Mobile-First Index? Mobile SEO Quiz

bruce clay's mobile seo quiz

Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming.

I think many people have heard the news. I think many of those people are confused by it.

Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy?

See how many of the questions on this eight-question quiz you get right. You’ll also get our mobile-first checklists.

Take the Mobile SEO Pop Quiz.




October 19, 2016

Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1

Unwrapping our newest SEO tools

We have a new set of tools that, once you use them, should make you a better SEO.

They save time, identify issues, help with ranking and more. And the subscription price is the real present …

Read more of Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1




September 29, 2016

Learn How to Optimize for Voice Search NOW: More than Half of Queries will be Voice Search Queries by 2020

By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voice search, according to comScore research. Digital marketers need to invest in strategies that target voice searchers.

Read Learn How to Optimize for Voice Search NOW to get tips on optimizing for voice search with perspectives from a search engine (with Bing’s Purna Virji), a publisher (The SEM Post’s Jennifer Slegg) and an SEO (Elite SEM’s Tony Edward).




Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More

Duane Forrester, Hillary Glaser, Aleyda Solis, Michael King, Danny Sullivan

Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features:

Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc.
Mike King: President and Founder of iPullRank
Hillary Glaser: SEO Manager at Campbell Ewald
Alyeda Solis: SEO Consultant at Orainti

They tackle many current topics in Leading SEOs Discuss AMP, PWAs, URL parameters, featured snippets, KPIs and more.




17 Ways Link Building Can Go Awry

Shah Menz at SMX East 2016

Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye.

A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup.

Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!




September 28, 2016

Featured Snippets in Search ‘Build Near-Instant Credibility’: Glenn Gabe on How to Earn Them in 2016

glenn gabe at smx

Want to earn Featured Snippets in Google Search? Glenn Gabe, the president of G-Squared Interactive, shares how to increase your chances of earning a Featured Snippet.

Featured Snippets are incredibly powerful and can drive more traffic than a No. 1 result. According to Gabe, Featured Snippets build nearly instant credibility.

Gabe shares a client case study. A Featured Snippet yielded 41,444 clicks in 90 days, accounting for 73% of the client’s traffic from Google. The CTR? 13.2%.

Gabe answers common questions about Google Featured Snippets, from when they show up to how to earn them, in this report from SMX East 2016.

Read the liveblog: Glenn Gabe on How to Earn Featured Snippets.




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