SEO Archives - Bruce Clay, Inc. BlogJune 25, 2015
Apps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and lifestyle apps in particular saw 174 percent growth. If you are have an app or are developing an app, app indexation and deep linking are something you definitely need to be paying attention to. Basically, Google wants to treat your app like a website. It wants to crawl it and index it so that it can return specific pages from an app in search results. That ability to return specific pages within an app? That’s deep linking.
This article is for those just dipping their toes in app indexation. Read on for a breakdown of what app indexing and deep linking actually are, as well as helpful examples of deep linking in action. You’ll also learn basic requirements for Android and iOS setup.
Read more of Apps 101: Deep Linking, App Indexing and Why They Matter.
June 22, 2015
In the latest edition of Free SEO Tool Tuesday, we introduce you to the Link Analysis Report, a free SEO tool that provides a quick snapshot of a URL’s backlinks. Use it to discover your site’s backlinks and the inbound links of your competitors. There are 10 free SEO tools that anyone can use without logging in from the Free Tools page of SEOToolSet.com. This blog walks through the simple steps of how to use the free Link Analysis Report and provides four ways to use the data from the tool to sharpen your organic SEO strategy. Learn how to use the Link Analysis Report tool.
June 16, 2015
Devising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It’s a common – and good – question to be asking. The answer depends on your budget and your goals.
Each option comes with its own benefits – and in a perfect world you would likely have both. Here’s Bruce Clay’s take on the issue: “It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO agency or consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”
If it’s a matter of one or the other, however, it’s important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager, Robert Ramirez.
June 5, 2015
In April, around the time of Google’s “Mobbilegeddon” mobile ranking update, the search engine announced another mobile optimization in testing. Via the Webmaster Central Blog, Google said they’d “developed a way to optimize pages to be faster and lighter, while preserving most of the relevant content.” In other words, if you don’t optimize your site so that it loads quickly for mobile devices, Google will try to do it for you.
Called transcoding, Google says it’s a feature intended to help deliver results quickly to searchers on slow mobile connections. Google’s early tests show that transcoding returns pages with 80 percent fewer bytes and 50 percent faster load times. Indonesia has been the staging ground for early field tests, displaying transcoded sites when a mobile searcher is on a slow connection, like 2G.
Sounds cool, right? Now website owners and SEOs don’t need to worry about optimizing sites to be fast; Google is going to do it for us! What a magnanimous thing for Google to do. Except that there are a couple of reasons that this should give developers and webmasters pause.
Read about the pros and cons of Google’s new low bandwidth transcoder.
June 2, 2015
Googler Gary Illyes sits, cool and collected, on the SMX Advanced stage. Across from him is Search Engine Land Editor Danny Sullivan. Sullivan is about to ask Illyes anything and everything digital marketers have been dying to know in this “Ask Me Anything” session. In the weeks prior to SMX, SEOs have been sending in their questions. Sullivan will ask Illyes those questions and anything else he sees fit to quiz the Google Webmaster Trends Analyst on.
It seems like every SMX attendee is in the standing-room only audience. Read on to find out everything Illyes had to say, including his insights on:
- Mobilegeddon (a term, for the record, that he hates)
- The Quality Update
- When to expect the next updates of Panda and Penguin
- App indexing
April 21, 2015 arrived with a bang. Google announced it was the day that mobile-friendliness would officially be a ranking signal for Google mobile search results. That day, dubbed “Mobilegeddon,” wasn’t the the day search marketing changed, however. Improving a website’s experience for mobile users has been an SEO mission a long time in the making. SMX Advanced speakers, including a Google representative, share thoughts on improving a site in light of Google’s mobile-friendly update.
Read the liveblog coverage of the SMX Advanced session Mobilegeddon! Surviving Google’s Mobile Friendly Update.
June 1, 2015
Ever wonder what’s inside the search engines’ black box of disavowed backlink data?
Google and Bing are the only parties who can see the disavow data given to them by site owners. We, the webmaster community, can’t access this data to help us make informed decisions when vetting backlinks, researching sites, or creating our own disavow files.
Let’s change that.
Today we’re launching DisavowFiles, a free, crowdsourced tool aimed at bringing transparency to disavow data. Sign up for free at DisavowFiles.com.
Read the post on the reports, features and, of course, privacy and anonymity of DisavowFiles.com.
May 27, 2015
The search engines’ disavow links tools are needed in today’s link penalty environment. As with all powerful tools, they come with questions about proper use and concerns for abuse. It doesn’t help that site owners have no insight into disavow data held by Google and Bing. As is often the case, SEOs have become comfortable with the unknown.
Are you at risk for a Penguin penalty? What about in the next update?
Are you a victim of negative SEO? Are you sure?
How do you know if you have backlinks that others have disavowed?
Would you like to know if another site has disavowed your pages?
On Monday, June 1, we announced the launch of our DisavowLinks service, a new tool that complements and brings transparency to disavow data. Shared at SMX Advanced, the crowdsourced tool was buzzed upon as it provides the search marketing community with much-needed balance to data ownership. Read more about the DisavowLinks tool.
In the meantime, let’s talk about the whys, whens and hows of the search engines’ tools for disavowing links. For steps on disavowing links with both Google and Bing, read the complete disavow link guide.
April 28, 2015
Are you a hands-on small business owner managing your own digital marketing grappling with Google’s April 21st mobile-friendly update? We’re here to help. This article is your go-to guide for dealing with the aftermath of Google’s April 21st update. We’re one week out from Google’s latest major algorithm update and that means it’s time to dive into data and plan ahead — because even if the mobile-friendly update boosted your mobile traffic, we know search engine optimization is never complete.
Read on for post-April 21st advice! This guide discusses everything a hands-on business owner needs to know about improving your website’s appearance in mobile search results:
- Creating a mobile baseline report in Google Webmaster Tools
- Learning how to determine how your site was impacted
- The mobile-friendly label vs. other SERP annotations
- How to edit the new mobile breadcrumb URLs
April 20, 2015
Google announced two more changes last week to the way URLs are displayed in mobile search results:
- Mobile search results no longer show the actual page URL, but instead show a breadcrumbs-like format of the URL structure. This is rolling out worldwide.
- The breadcrumbs-like information can show the site name in place of the domain name. This is rolling out in the U.S. only for now.
You can specifically control how the breadcrumb URL for your search results will appear if you add Schema.org markup to the HTML on your pages. Read more of Google’s New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure