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Internet Marketing Optimization Archives - Bruce Clay, Inc. Blog

October 20, 2014

36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014

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Bruce Clay, Inc. sent livebloggers Virginia Nussey and Kristi Kellogg to Pubcon Las Vegas and Search Marketing Expo (SMX) East 2014 to report live on 36 key digital marketing sessions. Whether you’re interested in SEO, SMM, PPC, mobile optimization or content marketing, you’ll find coverage of the most important sessions coast to coast. Read on for an overview of each liveblog post and click through to read what piques your interest — or read them all.

Check out all the liveblogging action in 36 Coast-to-Coast Liveblog Posts Covering Pubcon Las Vegas & SMX East 2014 .




October 9, 2014

Pubcon Liveblog: Link Building Without a Penalty

A session on link building presented at Pubcon

Rhea Drysdale, CEO of Outspoken Media, Joe Youngblood, founder of Winner Winner Chicken Dinner, and Russ Jones, chief technology officer at Virante,,are going to talk link building in this Pubcon Las Vegas 2014 session. But first a disclaimer from Bruce Clay, session moderator and Bruce Clay, Inc. president: if you are going to build links, proceed with caution. The tactics mentioned herein are for your information – we do not endorse any of these tactics.

“When you’re dealing with inbound links you have to consider whether the links are organic or inorganic to your site’s theme. You have to understand the policies of the search engines relative to possible penalties. You wouldn’t want to overwhelmingly support a single technique. You have to use any technique in moderation,” Clay advises. “You shouldn’t go from one to sixty links overnight on one technique – that sends a signal to the search engine that you’re involved in a heavy link development program and it could ultimately lead to a penalty. Follow the Google Guidelines. Links should be good for your users, contribute to your site content and make sense.”

Read Pubcon Liveblog: Link Building Without a Penalty




Pubcon Keynote Liveblog: Jay Baer, Author of ‘Youtility’ — Help Not Hype

Jay Baer at Pubcon Las Vegas 2014

Marketing is more challenging than ever — attention spans are shorter, consumers demand more knowledge, and what worked twenty years ago won’t work today. In a session packed with real world examples, Baer shows how brands are wielding transparency and “Youtility” to build trust and business.

Read Pubcon Keynote Liveblog: Jay Baer, Author of Youtility — Help Not Hype.




October 8, 2014

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass

Rob Garner at Pubcon Las Vegas 2014

When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going to take the Pubcon Las Vegas 2014 audience on a tour of the real-time marketing landscape in this afternoon session.

Read the full liveblog coverage to hear the elements that make marketing real time and technologies driving the wearable technology change.




Pubcon Liveblog: Jason Calacanis on Startups that Save the World

Jason Calacanis at Pubcon

Jason Calacanis is an angel investor who has invested in companies including Uber, ChartBeat, Whisper, SignPost and Thumbtack. He invests $10 million a year and meets with 15 companies a week.

“I spend a lot of my time thinking bigger,” Calacanis says. “And a lot of that has to do with watching Google say ‘I have absolutely no limit to my ambition.’ I spend a lot of time meeting with startups and founders … And that puts me in a unique position to be optimistic and opportunistic.”

Calacanis’s keynote is unique – it’s not tactical or strategy-driven. It’s steeped in reality and meant to simply inspire and inform the audience of the amazing progress that startups and forward-thinking companies are bring to the world in the areas of six global problems. Startups, he asserts, will solve our world’s problems rather than governments. His keynote, that is meant to inspire us, will cover major advances by tech and startup companies.

Read more of Jason Calacanis’s Pubcon Keynote




Pubcon Keynote Liveblog: Chris Brogan on Mission-Driven Execution

Chris Brogan at Pubcon Las Vegas 2014

In Wednesday morning’s opening keynote from Pubcon Las Vegas, Chris Brogan shares inspiring examples of brand and mission. Keep the mission alive with content and participation. Make the users the content creators. Brand is the outward expression of a mission. Mission is what drives your deepest purpose. Match these well for excellence.

Mission is the mast. Service fills the sails. Content is the drum that calls us together. Mission and service together is the best it can be. Give people something bigger than the sales pitch and they’ll sell it FOR you.

But YOU have to believe, too.

Read the full liveblog coverage of Chris Brogan’s keynote from Pubcon Las Vegas 2014.




October 7, 2014

Pubcon Keynote Liveblog: The Importance of ‘Buyer Legends’ with Jeffrey Eisenberg

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“Buyer legends” are what marketer and bestselling author Jeffrey Eisenberg calls the narratives that craft a customer journey – and it’s also the name the company that he runs with his brother. In this morning’s keynote, Eisenberg will dive into buyer legends, exploring why they matter and what goes into them.

People want wisdom. What they’re always looking for is one thing – they love to hear one thing – do this little thing and everything will work. They just love to take one nugget that makes a huge impact on their business.

But we don’t have just one thing. There’s so much that goes into online marketing, and marketing at large. Knowing that there can be no one single thing that makes or break marketing, buyer legends become all the more important. Buyer legends are the narrative that craft a customer journey, but they’re also an integral business process.

Read the full coverage of Jeffrey Eisenberg’s keynote address at Pubcon Las Vegas 2014.




October 6, 2014

Pubcon Las Vegas 2014 Liveblog Schedule & Where We’ll Be

bruce clay inc pubcon las vegas 2014

The Bruce Clay, Inc. team will be speaking, liveblogging and exhibiting at this week’s Pubcon Las Vegas. If you’ll be there, heads up that Google reps will be fielding questions about AdWords and Analytics at the the BCI booth 207 Wednesday from 12-2 p.m.

You can also catch our President Bruce Clay and SEO Manager Mindy Weinstein, SEM Manager Michael Shore and Lead Sr. SEO Analyst Robert Ramirez, in Booth 207 in the Exhibit Hall. If you have any questions on SEO, SEM, SMM, content marketing or anything else Internet marketing-related, stop by the booth and fire away. We’d love to find out how we can help you grow your business.

Get our liveblog schedule and Bruce Clay and Mindy Weinstein’s speaking schedules here.




October 1, 2014

SMX East Keynote: BuzzFeed Founder Jonah Peretti Talks Going Viral, SEO, Social Media & More

Jonah Peretti and Danny Sullivan at SMX East Keynote Conversation

The Search Marketing Expo (SMX) East 2014 keynote speaker is Jonah Peretti, founder of BuzzFeed. Peretti has a history of Internet brilliance – before founding BuzzFeed, he was a co-founder of the Huffington Post. For tonight’s grand finale, Search Engine Land Founding Editor Danny Sullivan will pick Peretti’s brain on the early days of SEO at the Huffington Post, the nature of social sharing, the nuances of different social networks, the role (or lack thereof) of SEO at BuzzFeed, native advertising, and more.

Three key takeaways, right off the bat:

  • When you try to make something that works for search and social instead of focusing on just one, you end up making something that doesn’t work for either
  • Users expect media to be broader than just hard news — having the comics alongside politics, or kitten videos alongside coverage of the Ebola crisis, are appropriate for news sites.
  • Don’t make assumptions about why something succeeds. Test it. Think you went viral because of X, Y and Z? Do X, Y and Z again. See what happens.

Read the entire keynote conversation with Jonah Peretti.




SMX East Liveblog: Deconstructing Pigeon, Google’s New Local Search Algorithm

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In July, the quality of Google local search results took a turn for the worse, experts say. The cause? A pesky little creature called the Pigeon Update crawled into the maps, local packs and authoritative one boxes. Learn what changed for searches with generic terms, geolocally modified terms, local packs, answer boxes and some of the wacky-broken results that have cropped up since Pigeon landed in this liveblog coverage of an SMX East session with local search experts Adam Dorfman, David Mihm and Andrew Shotland.

Read Deconstructing Pigeon, Google’s New Local Search Algorithm.




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