Bruce Clay Blog : Internet Marketing OptimizationMarch 11, 2014
Mobile devices like smartphones and iPads are cheaper, faster and more accessible than ever. For marketers this means a major shift in the way we conceptualize, approach and actualize online and offline marketing strategy will soon be in order. In this 25-minute #SMX West session MobileMoxie CEO Cindy Krum will discuss the future of mobile […]
March 5, 2014
The local search algorithm is so complex that a good local SEO has to look at almost every aspect of the business’s marketing, from the website and ads that the business controls to external citations, links, social media, online directories, and more. Customer reviews and ratings are essential items in the SEO’s tool belt, especially when optimizing local businesses.
Ratings and reviews hugely impact conversions by increasing the trustworthiness of a search result. But recent innovations in search engines, such as the latest Google Map Search layout, have created new reasons that SEO-minded local businesses need reviews and ratings.
This article draws from a conversation between some of the most respected marketers in the local SEO field. Focusing on why customer reviews are important today and how to do them right, here are 12 tips for getting reviews in a way that’s search engine friendly and SEO-approved.
February 18, 2014
You may have heard a statistic that SEO is a top marketing channel for generating leads, second only to word of mouth. But have you found that your website is not a lead generating machine you thought it would be?
Why are other businesses finding such success when it comes to lead generation with their websites and you’re not? Sorry to be the one to break the bad news, but it could be that your web visitors just aren’t that into you.
There could be many reasons why your web visitors are choosing not to engage with you. It’s your job to get to the bottom of why they might not be buying, hiring or even contacting you. It also takes avoiding the common mishaps that people make, which turn off web visitors before they convert into leads. Let’s take a look at these frequent mistakes.
February 5, 2014
Video is seeing an eruption of consumer popularity and marketing interest. Sitting atop this volcano is Alyce Currier. For Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals, we tapped Alyce as our go-to expert to help readers ramp up video marketing production. To be honest, it was obvious we were only skimming the surface of Alyce’s video production expertise, so we asked if she’d be so generous to share more tips and resources with us. Read on for:
- 3 tips to get you rolling if you just make the time
- the most common mistake she sees
- an incredibly educational primer on lighting
- her favorite video examples we can take notes from, and more.
February 3, 2014
Content marketing: everybody’s doing it. In fact, a survey last year by Content Marketing Institute found:
92% of marketers use content marketing and
Close to 60% of marketers (both B2B and B2C) had plans to increase their content budgets in coming months.
While it’s you’ve likely heard of “content marketing” by now, the challenge facing businesses and marketers is how to make one’s content stand out, especially in this competitive age of content overload.
This was the topic of a Google+ Hangout last Thursday hosted by Eric Enge: “Thriving During the Upcoming Content Marketing Glut.” With Eric, guest speakers Peg Fitzpatrick and Marilyn Moore tackled a tough challenge for today’s small business owners and marketers: if everyone starts doing content marketing, how can my brand stand out?
Read more of How to Stand Out in the Upcoming Content Marketing Glut.
January 30, 2014
More than a dozen experts share their content marketing strategy insights and tips within the pages of Bruce Clay’s and Murray Newlands’s new book, “Content Marketing Strategies for Professionals” (now available on Amazon) — the ultimate content marketing strategy guide for any content creator, marketer or social media manager that wants to stop wasting words.
In addition to Clay and Newlands’s experience-driven and field-tested knowledge, “Content Marketing Strategies for Professionals” taps into case studies, articles and anecdotes from Internet marketing powerhouses, renowned for their savvy in content strategy, marketing, public relations, media and SEO. Read on for sneak peek of what content marketing advice each of these experts’ revealed in “Content Marketing Strategies for Professionals.” Among the contributors? A Webby award winner, CEOs, journalists, authors, brand managers and even a Dragon.
January 29, 2014
Amit Singhal is funny, he loves his life, he loves his job, he’s a founding father of the modern search industry, and to say he’s kind of a big deal is a grave understatement.
In March 2014 Danny Sullivan will lead a keynote chat with Amit at SMX West in San Jose.
In anticipation of this SMX hour of power, I reviewed the last keynote interview Mr. Singhal had with Internet marketing mogul Guy Kawasaki at SXSW 2013. Below are six lessons I learned from listening to Amit Singhal talk shop for an hour; all of which will help you do your job better, and two of which (the first and the last) may even make you a better person.
January 28, 2014
This month’s 2014 Trends Edition of the SEO Newsletter, features Bruce Clay’s exclusive 2014 predictions for the SEO industry. Readers will also find an article on the many ways to use Google Trends for research and data visualization and the monthly roundup of Internet marketing top developments, shifts and happening.
Bruce, an Internet marketing thought-leader since 1996 who is widely known as a founding father of SEO has shared his SEO predictions every year since 2006. In this eight annual installment, Clay identifies the changes he expects to see when it comes to spam treatment, SERP makeup, mobile search, local search, video search and voice search. Read on for Bruce’s insights and more on this month’s SEO Newsletter.
January 20, 2014
Google calls Trends an “always-on Google zeitgeist.” Usually when a brand uses a grandiose word like zeitgeist to describe itself I can’t resist an eye roll. In this case I did something more like an eyebrow roll as it struck me like an epiphany how spot-on the word “zeitgeist” is to describe the Trends tool.
Learn more about why you should consider Google Trends much more than just a state-by-state LeBron James peak interest analyzer in 5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends.
January 17, 2014
Internet marketers gathered yesterday on Twitter to trade stories about their 2013 content performance and audience behavior during this week’s #SEOchat, hosted by Bruce Clay, Inc. On the agenda? Content and traffic behavior based on Google Analytics reports. As a group, we mined our data and determined what was working, when it was working and why it was working. Read on for a recap of the #SEOchat, plus discover takeaways based on participants’ answers. I