Internet Marketing Optimization Archives : Bruce Clay BlogMarch 28, 2014
Most businesses today have accepted social media as a necessary part of a content-based marketing strategy. On Twitter you can communicate short-and-sweet deals, tips, news headlines, and photos of the flavor of the day. On Facebook you can run contests, post pictures, and link to blog posts. But how many businesses realize the opportunity that is Google+?
More than just another social platform, Google+ offers SEO, branding, and audience-engagement benefits. Its integration with Google search and all Google products brings undeniable SEO benefits beyond those of other social media platforms. But its Hangouts On Air feature, in particular, can be a real game-changer that helps brands build traction and expertise in their field faster and more cheaply than any other way. Here you’ll discover:
• Why you need to be on Google+ (and why it’s “just dumb” not to)
• How to host a Hangout On Air for maximum brand benefit
• How to build your brand by attending HOAs, too
Read more of How to Build Your Brand with Google+ Hangouts On Air
March 24, 2014
This year Bruce Clay, Inc. writers Virginia Nussey and Chelsea Adams were able to attend 40% of the SMX West sessions offered March 11–13, 2014. From the sessions they attended, they were able to compile 24 live blog posts, and 30 actionable takeaways for anyone needing a quick hits summary of the event.
Continue on to read 30 Smart Online Marketing Tips From SMX West , and to add your own to the list in the comments section.
March 19, 2014
Will Scott from Search Influence opens up the session by announcing that Google sucks …
Google treats small businesses as a rounding error in their economic equation. A strategy for local businesses is barnacle SEO: attaching oneself to a large fixed object and waiting for customers to float by in the current. Google says the most important thing in business is sincerity. If you can fake that, you’ve got it made.
Google has a weakness; they’re a sucker for big “authority” sites:
Read more of #Pubcon Liveblog: Local Search Hot Topics and Trends.
Peter Shankman invented a mailing list called HARO. And that wasn’t new. People knew what a mailing list was when he started it. The only difference is he made it really hard to not read it. When he was building HARO he came up with four rules for running his business.
$300 billion was left on the table last year due to bad customer service. Consumers don’t expect to be treated well. If you can be one level above crap you’ll win. Following these four rules will cause you to provide good customer service.
First, some background on him. Peter was in grad school in Santa Barbara studying fashion photography until his financial aid dried up and he moved into his parents’ basement in New York. He was hanging out in the Melrose Place chatroom on AOL. Two weeks later he was working in the newly launched AOL newsroom. While working there he learned two lessons.
March 18, 2014
Dr. Cialdini has changed the way business is done. Principles of Influence have come to be the measuring stick on which business decisions are made. Considered among the top business and marketing book lists. He has taught at Stanford’s business school and Harvard’s government school. He is the most cited social psychologist in the sphere of business.
He’s going to talk about 2 things:
One is good for moving people in our direction, while the other is not. Uncertainty is a time when people freeze and want clarification before moving forward. So how do we persuade people that now is the right time and that what we suggest is the solution?
There’s a challenge in that you may not know the exact merits that would solve the particular problem a consumer is facing. However, Dr. Cialdini can tell us the best way to present the information so that they open their ears and minds to the offering that you are presenting.
March 17, 2014
SEO in India is headed in the right direction, according to Siddharth Lal, managing director of Bruce Clay India — “there is a hunger to get to the right knowledge,” he said.
“With Google tightening the screws on spam, SEOs who really know what they’re doing are coming into the limelight,” Lal said. “In years past, people could do link building and directory submissions and rank — but that doesn’t work anymore. The focus is starting to shift to strong site architecture, page rank transfer and quality content — things that Bruce Clay Inc. has been doing right since the beginning.”
In years past, Lal observed a “lack of understanding in the (Indian) market about the quality of work and level of work that is required” for SEO. Now, however, SEOs in India are looking beyond link building, as evidenced in the fact that the recent SEOToolSet Training in India was sold out.
March 12, 2014
We’re here at the evening forum. Danny doesn’t have a presentation or agenda; he walks around and talks. Everyone here may be called upon to participate. We’re going to hear the assorted issues that the assembled community is experiencing.
Question: If you have $500 to spend on marketing, where would you spend it? Context is small non-local brand.
Danny: First he’d make sure there’s a website. A lot of small businesses don’t even have that. Spend some of that money on your own domain name (instead of somesite.tumblr.com). He’s spend some time educating himself on SEO. He’d read Google’s own SEO tips guide. You never go wrong starting off with the things Google’s recommending. He’d spend time opening social media accounts on Facebook, Twitter, Google+ and possibly LinkedIn. If it was a location-based business he’d make sure he had a Google+ Biz page. As part of the SEO process he’d spend time understanding the key terms for his site. AdWords might be good to dip into to get a sense of the kind of traffic coming from those terms, but he’d probably spend more time learning about organic.
Read more of the questions SEOs are asking today in #SMX Liveblog: Evening Forum with Danny Sullivan.
If you have a mobile app, this panel covers opportunities to reach new users through mobile app SEO and App Store optimization. App Store Optimization (ASO) is different than SEO because app stores are different. ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc. Like SEO, the best ASO is a full, well-rounded marketing strategy.
Apps are eating mobile. The percentage of time spent on mobile apps while on mobile: 80%
“For the average app, search actually makes up the vast majority of installs.” —Google Play. 50% of daily active users (DAUs) search for apps weekly. There are 6 million unique phrases searched monthly in Google Play App Store. These figures were shared at the last Google I/O conference.
March 11, 2014
Mobile devices like smartphones and iPads are cheaper, faster and more accessible than ever. For marketers this means a major shift in the way we conceptualize, approach and actualize online and offline marketing strategy will soon be in order. In this 25-minute #SMX West session MobileMoxie CEO Cindy Krum will discuss the future of mobile marketing with a specific focus on the importance of cross-device compatibility and big data.
March 5, 2014
The local search algorithm is so complex that a good local SEO has to look at almost every aspect of the business’s marketing, from the website and ads that the business controls to external citations, links, social media, online directories, and more. Customer reviews and ratings are essential items in the SEO’s tool belt, especially when optimizing local businesses.
Ratings and reviews hugely impact conversions by increasing the trustworthiness of a search result. But recent innovations in search engines, such as the latest Google Map Search layout, have created new reasons that SEO-minded local businesses need reviews and ratings.
This article draws from a conversation between some of the most respected marketers in the local SEO field. Focusing on why customer reviews are important today and how to do them right, here are 12 tips for getting reviews in a way that’s search engine friendly and SEO-approved.