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Internet Marketing Optimization Archives - Bruce Clay, Inc. Blog

October 9, 2015

Building an SEO/SEM Agency – #Pubcon Liveblog

Building an Agency session liveblog

What makes a great SEO or SEM agency? This question applies to companies looking to hire an agency, since they need to make sure they’re working with an agency team that can not only write a good RFP but also drive their KPIs. However, in this Pubcon Las Vegas session the speakers come at it from the agency’s point of view: How can you plan, start, hire, train and grow a successful agency team that can produce as well as sell?

Read the full liveblog with slides.

October 8, 2015

The High Cost of Free Traffic: Pubcon Keynote by Wil Reynolds

Wil Reynolds feature image

Not sure about going into paid search? The question is not whether or not to go into paid, says Pubcon Las Vegas keynote speaker Wil Reynolds. Instead, it is: what are you building that is worth paying for people to see. In this day four session, Wil talks about why it’s vital for brands to be creating “content that’s worth paying for.”

Read the liveblog The High Cost of Free Traffic.

Reputation Management: How to Un-trash Your Brand – #Pubcon Liveblog

Reputation Management liveblog

What happens in Vegas may stay in Vegas, but what happens online spills into the real world and affects brands and businesses in a major way. Live from Pubcon Las Vegas 2015, Simon Heseltine, senior director of audience development at AOL, and Tony Wright, CEO and founder of WrightIMC, are giving an example-packed presentation titled “Reputation Management: How to Un-trash Your Brand” on the ins and outs of online reputation management.

Heseltine is up first, and he’s going to share the way people and brands fail at online reputation management, before he turns it over to Wright — who will share how to combat the fails.

Read the full liveblog.

The Future of Search: Duane Forrester’s Pubcon Keynote Liveblog

Duane Forrester Keynote Liveblog

Bing’s face of search, Duane Forrester, is going to deliver a lively keynote at Pubcon Las Vegas 2015. Titled “The Future of Search May Not Be What You Expect,” his stat-packed talk will cover many topics, including:

• Millennials (the group everyone is trying to market to)
• Mobile and wearables
• Agents
• The future of search

Let’s dive in! Read the full keynote liveblog.

Social Media in a Mobile World – Pubcon Liveblog

Social Media in a Social World

Two social media managers share their strategy when it comes to social for mobile specifically, in this Pubcon Las Vegas session aptly titled “Social Media in a Mobile World.”

Read the entire liveblog.

October 7, 2015

SEO in a Two Algorithm World: Pubcon Keynote by Rand Fishkin

Rand Fishkin

On top of traditional SEO optimization factors (ranking inputs include keyword targeting, quality and uniqueness, crawl/bot friendly, snippet optimization, UX/multi-device optimization) SEOs need to optimize for searcher outputs (CTR, long-clicks, content gap fulfilment, amplification and loyalty, task completion success). In this Pubcon Las Vegas session, keynote speaker Rand Fishkin of Moz talks about searcher outputs and uncovers five elements of modern SEO.

Read our liveblog SEO in a Two Algorithm World.

Search and Social Content Strategy – #Pubcon Liveblog

Feature Image Search and Social Strategy

How much time should you spend creating and promoting content? What’s the relationship between search and social? Get practical and effective content tips from the experts in this Pubcon Las Vegas session on search and social content strategy. Jordan Kasteler, our very own Mindy Weinstein, and Bill Hartzer all share their unique tactics on how to improve content that shines for both SEO and social campaigns.

Read our Liveblog Search and Social Content Strategy.

Content Promotion Strategy for Marketers, Including Pay to Play – #Pubcon Liveblog

Content Promotion session speakers

Influencer marketing and social ads are the hot topics up for discussion in the “Content Promotion Strategy: Including Pay-to-Play” at Pubcon Las Vegas. Speakers Will Scott, Phillip Thune and Casie Gillette are going to walk through their best strategies for:

  • Native advertising
  • Influencer marketing
  • Content creation, planning and promotion

Read the full liveblog.

Keywords and Keyword Research – #Pubcon Liveblog

Keywords and Keyword Research – Pubcon Liveblog Feature

Keyword research – it’s the first step in the search engine optimization process, according to Bruce Clay, Inc. In this Pubcon Las Vegas session, Bruce Clay himself along with fellow presenters Craig Paddock and Ash Nallawalla talk about how to perform the best possible research methods for your keyword processes.

Read the Liveblog of Keywords and Keyword Research now.

Major AdWords Mistakes and How to Prevent Them – #Pubcon Liveblog

Two PPC Pros Share

Our own David Szetela takes the stage along with Mona Elesseily to share insights on mistakes that search engine advertisers commonly make. This Pubcon Las Vegas session targeting the paid search crowd is titled “The Top Major AdWords Mistakes and How to Prevent Them.” Take in these veteran PPC pros’ advice and you may avoid the PPC mistakes that even the most savvy search marketers sometimes make!

Read the full liveblog.

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