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Internet Marketing Optimization Archives - Bruce Clay, Inc. Blog

October 2, 2015

Liveblog: Google Now, Microsoft Cortana & the Predictive Search World #SMX

Cindy Krum SMX East Google Now session

Google Now continues to grow and adapt to the way people search, and it’s important for search marketers to keep up. In this Day 1 SMX session, Cindy Krum covers these changes and what it means for marketers.
Our Liveblog is up.

October 1, 2015

Liveblog: How Apple’s Changing Up Search: From Siri to Safari to Spotlight #SMX

Three Apple Tools SMX East

Search engines Google, Bing and Yahoo step aside because Apple’s changing things up. This insightful SMX session discusses the many ways Apple products have impacted search and what to do about it as marketers.
Read Liveblog Now.

September 30, 2015

Beyond The Web: Why App Deep Linking Is The Next Big Thing

Add Your App to Search Console

If you have an app, app indexing should be more than on your radar – it should be a practice, according to the speakers of this lively SMX East session. Mariya Moeva, Emily Grossman, and Igal Stolpner all take the stage to offer convincing anecdotes and facts for why you should be implementing app indexing now. They also provide tips on how to do it.
Read the Liveblog now.

September 29, 2015

SMX Liveblog: Evening Forum With Danny Sullivan

Danny Sullivan at SMX East 2015

What happens when SMX attendees get Search Engine Land founding editor Danny Sullivan all to themselves? It’s an evening open forum with questions all over the board.
Read the Liveblog now.

Branding and Problem Solving: Thinking Bigger than Ranking with Wil Reynolds @SMX

Wil Reynolds__Think biggerthan rankings._

If someone took your content away from the web … would anybody miss it?

Wil Reynolds (@WilReynolds), founder of Seer Interactive, wants you to think about this.

Does your content solve a problem, or does it exist simply to exist? If you’re doing content for content’s sake, or focusing on ranking just for ranking’s sake, you’re playing the digital marketing game wrong. Because your chief concerns should be the user, their frustrations, and creating content they can trust.

Read the full liveblog.

Google SERP Eye-Tracking: 2005 vs. 2014


Mediative’s Chris Pinkerton shares fresh insights on the results of the company’s benchmark-setting 2014 Google SERP eye-tracking study. The study particularly sheds light on what a top organic placement means in terms of capturing traffic. Pinkerton’s presentation expands on the “How Users View and Interact with Contemporary Google Search Results” session that colleagues Gord Hotchkiss and Matt Agtarap gave six months earlier at Search Marketing Expo (SMX) West 2015. You can read liveblog coverage of both presentations here.

Read the liveblog coverage.

Sherlock Goes Local: How We Solved 3 Local Ranking Mysteries

sherlock holmes local seo at smx

In a greasy burger joint in Seattle in June, the people on the stage were trading stories about solving crazy strange ranking mysteries that if you spend any time doing local search you’re going to be familiar with. That’s where this session was born.

See how Mary Bowling, Andrew Shotland and Joy Hawkins solve local SEO mysteries in this liveblog coverage from SMX East.

September 24, 2015

What’s Trending in Social: Inside Scoop with PR Pro Lisa Buyer

Lisa Buyer

PR pro Lisa Buyer always has the scoop when it comes what’s trending in social media, SEO and digital marketing. Buyer, the CEO and founder of The Buyer Group and author of “Social PR Secrets,” likes to stay ten steps ahead and get in front of the next big thing — whatever it is.

We caught up with her to get a sneak peak at what’s coming when she takes the stage at Pubcon Las Vegas next month. Listen in to our video interview as she talks about:

  • The Mindful Business Movement
  • Her new book “Space”
  • Advice for businesses just starting out with social media
  • The importance of paid social
  • Social media for mobile

September 22, 2015

Shining a Light on iBeacon & Google Eddystone: Location-Aware Marketing Made Possible with BLE Technology


BLE technology, including Apple’s iBeacon and Google’s Eddystone — while most digital marketers have heard of it, have they harnessed it? Media Wyse CEO Casey Markee is speaking about the technology powering location-aware marketing next month at Pubcon Las Vegas.

Markee joined me for an interview on all things BLE this morning, starting off with the most important question: just what is this technology? From there, we looked at how BLE technology that makes location-aware alerts and offers possible, fits into the big picture of digital marketing, plus took a look at specific examples and case studies, and where the line between helpful and intrusive may be when it comes to beacons.

Check out the entire interview and/or read along here.

September 17, 2015

iPullRank’s Mike King Talks Persona Research, Lead Gen & High-Stakes SEO


iPullRank founder Mike King joined me for a lively interview this morning, sharing key insights into digital marketing including:

  • Why thinking about keywords is “a distraction”
  • The value of keyword research
  • His favorite lead generation tactic
  • Challenges in working with high-stakes brands

This morning’s 13-minute interview is jam-packed with SEO goodness — and it’s just a taste of what’s to come when King delivers talks at Pubcon Las Vegas and SMX East later this month. Check out the interview!.

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