Digital Marketing Optimization Archives - Bruce Clay, Inc. BlogJune 28, 2016
I’ll admit it, I’m a millennial.
I value work-life balance.
I expect my job to be more fulfilling than well paying.
I gravitate toward a technical career because I’m always plugged in anyway.
I found a satisfying and challenging career path in digital marketing. If you’re anything like me, digital marketing might be a good fit for you.
Here are the digital marketing salary statistics and job descriptions to help you decide if it’s time to kick-start your career in online advertising, search or social media marketing.
June 22, 2016
Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.
The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.
April 15, 2016
Search Engine Journal hosted an exclusive event limited to 150 digital marketers. The second annual SEJ Summit featured eight industry leaders from companies including Google, Microsoft, LinkedIn and Disney.
Several key themes that emerged from the exclusive day-long event in Santa Monica:
- Think of your users as humans. You’re not an SEO optimizing for a user, but a person optimizing for another human.
- We live in a multiscreen world. You never know where someone will be interacting with your content. #ResponsiveDesign
- Accelerated Mobile Pages (AMP) is gaining momentum and regardless of your industry you need to be ready to implement.
Read the full report!
March 11, 2016
This guest post by Aaron Bart, VP of Creative Services at our friends 3Q Digital, describes a concept that can be hard to put in tangible terms, but which we all strive for as marketers: becoming a loved brand. Loved brands don’t get that designation overnight. They earn that place in their customers’ hearts because of trust, innovation and technological advances proven over time.
Let’s take a look at some of the concrete examples of successful brand building done by REI and Zappos, and end by answering the critical question: how can we as digital marketers use the tools at our disposal — audience targeting and user experience design — to build our own loved brands. Take it away, Aaron.
Read To Be a Loved Brand.
March 2, 2016
Kim Thomas, director of Digital Advertising at Wheelhouse Search, is teaching the SMX West 2016 audience how she is making her search campaigns as efficient as possible. Who doesn’t want to learn about that? Let’s dig in! Read the liveblog for her 10 PPC Hacks, Tips and Tricks.
February 10, 2016
It’s that time of year: digital marketers from all over the world flock to Silicon Valley to talk SEO, PPC, content marketing, social media and more at Search Marketing Expo (SMX) West on Feb. 29 – Mar. 3. Every year the conference attracts thousands of attendees as the industry’s best and brightest take the stage to share big picture pep talks, compelling case studies, and the latest best practices they’ve expertly honed.
Virginia Nussey and I will be reporting live from SMX West so that, even from your office, you can virtually attend the conference. Jump ahead to the SMX West 2016 liveblog schedule below to see the sessions and speakers to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.
January 13, 2016
There’s a word for fear of change: metathesiophobia. The way search, media, technology and consumer behavior change from week to week, it’s not a phobia that SEOs can afford to harbor.
Instead, digital marketers race to get ahead of competition, ahead of algorithm updates, and ahead of upcoming technologies with early adoption and forward-looking strategy.
Where to start? Right here. Bruce Clay is joined by Duane Forrester, David Szetela, Cindy Krum, Eric Enge, Larry Kim, Maddie Cary, Dan Petrovic, Richard Baxter, Marcus Tandler and Andre Alpar in sharing annual predictions for the online marketing industry. What will you do with this foresight into the year ahead?
January 7, 2016
Throughout the year, Digital marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Digital marketing conference can you learn from the likes of Gary Illyes, Duane Forrester, Rand Fishkin, John Mueller and Bruce Clay all in a single day? 2016 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.
December 29, 2015
Dear marketing director, business owner, and digital marketing client: It’s been a pleasure working to make your website a well-oiled sales machine and useful resource for your customers this year. We spent time tuning up your website to be in line with established marketing best practices. We also followed the search engine’s announcements and new guidelines along with global marketing trends to make sure your business received every competitive advantage. To share our thoughts on digital marketing’s evolution and productive ways of thinking, we published our findings and recommendations on our blog for all to read.
Looking back on our blog posts of 2015, a story is told – a big picture of digital marketing today. Let’s look at the story of the last year to remember where we are and what’s expected of your business (and ours) when serving customers and attracting new ones online today.
Here’s our Digital Marketing Highlight Reel.
December 23, 2015
What do your favorite digital marketers resolve to do in 2016?
“Be the change I want to see in the social media world by advocating positivity, productivity, mindfulness and balanced best practices in business.”
“Next year in terms of work, I’m going to focus more time and energy on learning mobile apps, online video, and Facebook/Instagram ads.”
“I do believe folks “can’t be what they can’t see” so I intend to be a more visible role model for local young women in STEM.”
“Understanding their (millennials’) different values and online fluency was very helpful to designing many of our conversion rate optimization initiatives.”
“If public speaking is something that you too, are looking to improve upon, I highly recommend attending a meeting (of Toastmasters International) in your area. ”
Read the 2015 lessons and 2016 resolutions of Neil Patel, Tim Ash, Lisa Buyer, Jim Yu and many more of your favorite marketing personalities.