SEO Training Dates August 18 to 20, 2020
9 AM to 5 PM
Number of Days 3
Location Sydney
Venue Hotel To Be Confirmed

Register for training now! 

We are flying in Bruce Clay from USA to deliver this Masterclass. Bruce is considered one of the best SEO Trainers globally. He has authored one of the most comprehensive books on SEO which is now in its third edition & is available on Amazon.

We are also the official SEO training partners for SMX (the leading industry event on SEO). The Search Community has honoured him & here is what Barry Schwartz from has to say about him:

He has helped people in our industry who are now known as experts become experts. He has helped people in our industry grow from interns into people who now run large companies themselves.”

Learn how to do SEO right and move the needle for your website. Take the highly rated Bruce Clay SEO Training course.

Master your SEO strategy

Our established SEO training program is the best face-to-face SEO training and education available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Marketing Expo (SMX) and offer courses across the globe in USA, Australia, Europe, Asia and South America. Class size is limited and classes include extensive question-and-answer discussions that assure the material is understood.

This face-to-face search engine optimization training is presented by SEO veteran Bruce Clay. Attendees learn, face to face with a master teacher, how to improve their website and increase their organic traffic and revenue.

Do you play a part in the creation or marketing of a website? This eye-opening SEO course is for you.

Our SEO Training is rated 4.7 out of 5 based on 291 reviews.

We’ve been accredited as one of the top SEO training programs by more than 5000 students globally. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® – powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO – and to empower you to make a real difference.

Read SEO Training Testimonials & Reviews from past attendees :

“I learned more during this session than I have at any conference I have been to. Make no mistake, this individual lives and breathes SEO. He is indeed a direct and valuable conduit between the industry (the ‘users’, if you will) to the gurus considered ‘masters of the universe’ who make decisions in the world of search engines.”
Sara Mannix, CEO,

You can read the full review here:

What You’ll Learn

We bring 23+ years of experience serving SEO clients to teach you what you need to know to improve your website strategy.

Bruce Clay, Trainer

This 3-day SEO training course covers SEO, technical information, and tested methodologies. It also includes discussion of how other digital marketing disciplines play into SEO.

The continually updated material (with more than 300 slides!) addresses the changing face of SEO and digital marketing as a whole. Yet you’ll always learn the white hat methods Bruce Clay is known for. This is what provides lasting value to a website strategy.

About the Course

The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 23 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2020 SEO Training course is now even more packed with useful SEO tips & reference information. This includes emerging trends, the optimization of digital assets for search as well as additional content on link building and SEO check lists. More than 5000 students have taken Bruce Clay’s SEO training courses around the world, with many returning annually year after year.

Testimonial from a training attendee

Classes include extensive question-and-answer discussions that ensure the material is understood. Plus, students have the opportunity to talk with other students.

This course is essential for all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimisation basics through to advanced concepts and  methodologies.

With your registration, you also get a 12-month subscription to the SEOToolSet® (valued at ~$350)These proprietary tools and reports will help you implement and check your website strategy.

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes marketing managers, business owners, online marketers, marketing consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimisation and marketing industries.

Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies – plus an introduction of other Web marketing disciplines and how they play into SEO.

Register for training now!

What Is Covered In The SEO Training?

  • SEO fundamentals and key concepts
  • Optimising engagement
  • Personalised and behavioural search
  • Image Optimisation, Local Search, Structure Data & Rich Snippets
  • Increasing click through rate and engagement
  • Voice search
  • Site Audit Checklists
  • Web Page Analysis and website anatomy
  • Mobile SEO, Video SEO
  • Advanced Search Commands
  • Linking Strategies
  • Site Architecture and Siloing Concepts
  • Measuring success and other key SEO KPI’s
  • Importance of Site Content
  • Analytics
  • Future Of Search
  • Best Practices

What’s Included for Students at Bruce Clay SEO Training

Attendees at our Sydney class receive:

  • An interactive, in-person classroom environment where questions are encouraged
  • Opportunities for networking directly with the instructors and other attendees
  • Lunch provided daily (except Friday) and refreshments
  • Full-colour manual containing slides and materials from the course
  • One-year subscription to the SEOToolSet (valued at ~$350), our proprietary tools and reports for SEOs

The SEOToolSet offers useful tools and reports designed for SEOs. When you take our SEO Training course, the SEOToolSet is yours for a full year!

Completing this course is an industry-recognised standard of achievement. It teaches excellence and commitment to white hat SEO practices.

SEO Training Cost and Discounts (Limited Seats)

Early Bird Discount: Register by 30 June and you’ll save $500 off your registration! – You pay $2000*

Advance Rate Discount: Register by 31 July and you’ll save $200 off your registration! – You pay $2300*

Full Price: $2500* (August 1, 2020 onwards)

*plus GST

Please note, Bruce Clay Australia reserves the right to select the students that get to participate in the course.

SEO Training  Reviews & Testimonials from past attendees :

Bruce is the Yoda of SEO. He is a remarkable individual and our agency will recommend any of his training seminars. His insights and training have been invaluable to our agency!

Clear explanation for concepts of SEO. Complete White Hat focus. Bruce has a lot of experience and it shows in the training. Material and tools were excellent. The training has helped us line up many ideas. I shall definitely recommend to colleagues.

Ramprasad Hariharan, Sr. Lead Program Manager, Microsoft

SEO Training Options: Classroom, Conference or Customized

You have choices!

training attendee testimonial

Conference workshops: Bruce Clay is an official SEO training provider for major U.S. marketing conferences such as Search Marketing Expo (SMX). These one-day workshops are designed for conference attendees.

Custom onsite training: Bruce Clay also provides onsite workshops for a company or team. For clients looking to train key players in the company, we can provide a 1- or 3-day training class at your facility or ours. This onsite classroom SEO training could be the solution for getting everyone involved in your website strategy on the same page. Contact us for details.

If your website seems to be going nowhere in the search results, then you need this class. Attending Bruce Clay SEO Training will empower you to make a real difference in your SEO strategy — just read our reviews.


  • If you’re looking for Search Engine Journal’s Workshop with Bruce Clay and Facebook for Business, please visit and register at:
    Search Engine Journal.


Bruce Clay Australia Pty Limited | 9 Middlemiss Street
Lavender Bay (North Sydney), NSW 2060
1300 732 734