Legal Statement

Please completely read and print this contract. It stands as the restrictions and agreement between the owners of this site and all visitors. Please note, that local laws apply to each regional website and facility.

This is a dynamic website, including information and inputs from colleagues as well as the site authors. In preparing this site, effort has been made to offer the most current and clearly expressed information possible. However, inadvertent errors can occur, and applicable laws, rules and regulations often change. Please do not consider this information as more than food for thought at any time. The information, links, recommendations, and implications contained in this site are comments and opinions at best, and should not be taken, used, or followed without personal consultation with the site owner.

This information is not intended for use without professional advice.

Further, the information contained herein is intended to afford general guidelines on matters of common interest. Visitors are encouraged to consult with Bruce Clay, Inc.® for advice concerning specific matters before making any decision, and Bruce Clay, Inc.® disclaims any responsibility for positions taken by Visitors or for any misunderstanding on the part of Visitors.

Certain links on this site lead to resources located on servers maintained by third parties over whom Bruce Clay, Inc.® has no control. As such, Bruce Clay, Inc.® makes no representation as to the accuracy, content, or any other aspect of the information contained on such servers. Let the Visitor beware!

To the Visitor: Bruce Clay, Inc.® does not and cannot warrant the information, documentation, or software (including any fixes and updates) available from this site or the performance or results obtained by using this information, documentation, or software. This information, documentation, and software is provided “as is”. Bruce Clay, Inc.® makes no warranties of any kind, either express or implied, including but not limited to, noninfringement of third party rights, merchantability, or fitness for a particular purpose with respect to the product and the accompanying written materials. To the extent you use or implement this information, documentation, or software in your own setting, you do so at your own risk. In no event will Bruce Clay, Inc.® be liable to you or others for any damages arising from your use or your inability to use this information, documentation, or software, including any lost profits, lost savings, or other incidental or consequential damages, even if Bruce Clay, Inc.® has been advised of the possibility of such damages, or for any claim by another party.

Likewise, for services provided, they are all provided on a best-efforts basis and no guarantees of performance are stated or implied for provided services. It is the nature of the web to be dynamic, and services are based upon earnest attempts to deliver services in this uncertain and constantly changing environment. In no event will Bruce Clay, Inc.® be liable to you or others for any damages for any cause arising from provided services, documentation, or software, including any lost profits, lost savings, or other incidental or consequential damages, even if Bruce Clay, Inc.® has been advised of the possibility of such damages, or for any claim by another party.

All copyrights, trademarks, service marks, and logos are the respective property of their holders and local laws apply to each regional website and facility. Google and the Google logo are registered trademarks of Google Inc., used with permission. Some information contained in this site refers to other sites or authors, but most is original intellectual work produced by Bruce Clay, Inc.® resulting from experience and supported by the research of various confirming sites already existing on the World Wide Web. If you detect any issues with the legality of this site in any way, shape, or form, problems are always unintentional and will be corrected with notification.

Copyright © 1996 to 201​9 Bruce Clay, Inc.®, a California Corporation. All rights reserved.
Copyright registered with United States Copyright Office, The Library of Congress,
Number TX 5-001-745 in accordance with title 17, United States Code.

Search Engine Relationship Chart ® – Please, please, please refrain from using “Search Engine Relationship Chart®” on your web pages except as links to our site. This specific term is protected by an issued trademark – Registration Number 2,937,154. This trademark is protected by International Treaty (World Trade Organization) covering 123 countries (most of you). This chart is maintained free of charge and is available to all for personal use. There is no need to infringe this trademark, so please do not. Thank you in advance for your cooperation.

Bruce Clay®, SEOToolSet®, PPCToolSet™, Dynamic Site Mapping™, LinkMaps™,  SEM Tribune™, Search Engine Relationship Chart®, REALGoogle™, SERC™, Search Engine Blog Relationship Chart™ and Engagement Objects™ are Trademarks of Bruce Clay, Inc.

Notice: Bruce Clay, Inc.® is working on the production of a SEO Appliance™ that provides advanced Analytics, transaction metrics, fraud avoidance, auti-Siloing, and much more. This product has been in development for some time and it is scheduled for release mid-2009. Stay tuned for future developments.

Unless otherwise allowed by law or stated elsewhere, NO part of the normally displayed text or graphics, including keywords and HTML commands not normally displayed, on this site may be reproduced or transmitted in any form or by any means, electronic or mechanical, including by photocopying, facsimile transmission, recording, rekeying, scanning, or yet uninvented means, or by using any information storage and retrieval system, EXCEPT WITH THE PRIOR WRITTEN PERMISSION OF THE AUTHOR AND APPROPRIATE REFERENCES TO THIS SITE AS DEFINED BY THE AUTHOR. All text is intellectual property and is copyrighted. Each web page or portion thereof contained in this site has a retail value of $6,000.00 US and is only available when ordered from the author. No portion of this site may be used or redistributed for commercial purposes. Utilization of resources from this site and associated servers (such as “cgi” programs, SMTP resources (eMail), and others) shall carry a fee of $3,000.00 per use and all such uses require the prior written permission of the author. Theft will result in consequences.

Where repeated traffic to the site is intended to disrupt performance or to consume resources (thus increasing our server fees), or where such traffic is intended to increase advertising fees associated with an outside service (such as a pay per click or impression-based billing service), each visitation will be billed at $2,500.00 per incident.

Additional Notices:

For each visitor to our web page, our web server automatically collects visitor information to include their domain name, but not the e-mail address, of visitors to our web page, aggregate information on what pages consumers access or visit, user-specific information on what pages consumers access or visit and information volunteered by the consumer, such as survey information and/or site registrations. The information we collect is used for internal review and is then discarded, used to improve the content of our website, used to notify consumers about updates to our website and not shared with other organizations for commercial purposes.

This website is protected by federal Copyright. Additionally, the name Bruce Clay and all trivial alterations are protected by federal Trademark. Use of materials or the use of bruceclay/au as a keyword is prohibited. Local laws apply to each regional website and facility.

Have an issue? Contact us.


Bruce Clay Australia Pty Limited | Level 25,
100 Mount Street, North Sydney, NSW 2060.
1300 732 734