Small Business Local Digital Marketing Articles

These small business articles were entries in Bruce Clay, Inc.’s Small Biz Local Discovery Contest and answer the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?”

The articles were submitted in two categories: SEO and Social Media Marketing.

GRAND PRIZE WINNER
Kathy Long

Conversion SEO: 4 Tips to Get Your Cash Register Kachinging

If you if you build a website without special attention to converting visitors into customers, you might as well stand by and watch your online business wither and die in the scorching heat of competition that exists just a click away. So what can you do?

Kathy Long (@katandmouse) is one of the original “Digital Divas,” having jumped on the internet bandwagon back in its infancy in 1995 when she started her own company, Kat & Mouse. Her current passions are SEO, Local Search and what she calls “SECRO” (Search Engine Conversion Rate Optimization), as well as public speaking and teaching groups of SMB business owners on how to get their websites to ka-ching.

Execute Hundreds of Hours of Social Media Marketing in One Afternoon
By Louis Girifalco
You can create and execute a full social media marketing campaign in one day’s worth of work. The idea is to use a combination of software, services and browser extensions to keep your social accounts fresh while avoiding a change in your established online habits. There are many tools that can be combined to fit social media into your workflow. I’d like to discuss how you can make social media marketing a bi-product of your established internet usage habits.

Small Business Guide to Using Local SEO to Get New Customers
By Samara Hart
Searchers have begun relying more heavily on Google to locate local businesses. According to Google, 20% of all computer based searches are identified to have local intent and on mobile phones the percentage of local searches skyrockets to as much as 90% of all searches! If you’re a small business, local search could be sending you traffic from the web right to your register. Are you cashing in or are your competitors?

3 Surefire Ways to Increase Visibility and Bring in Customers to Your Local Business
By Anthony Piwarun
As a small business owner, you can’t sit back and wait for customers to come to you — take proactive approach local search marketing and follow these 3 surefire ways to increase search visibility and generate sales. Adding your business name, mailing address and phone number on pages you would find related to a local search query increases relevance and shows validity to both your customers and search engines.

Small Business Local Digital Marketing Articles

Conversion SEO: 4 Tips to Get Your Cash Register Kachinging

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