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Bruce Clay, Inc. Authors

Bruce Clay

Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Bruce is also author of “Search Engine Optimization All-in-One for Dummies” — more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

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Chelsea Adams

Senior Content Writer
Bruce Clay, Inc.

Chelsea Adams is a senior content writer at Bruce Clay, Inc. A long-distance cyclist, aspiring cob house builder, and schema/analytics/algorithm obsessor, Chelsea firmly believes that the application of content marketing and SEO best practices can improve your SERP rank as well as your marriage. Chelsea would love to be stuck on an island with David Sedaris, Seth Godin, Ben Folds, a banjo, and the world's largest Apples to Apples deck. Contact Chelsea on Twitter @ChelseBeaAdams or connect with her on Google+

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Ale Agostini

Managing Director
Bruce Clay Europe

Ale has operated as a marketing executive in several FMCG businesses, and comes from a career across Europe as a marketing specialist with leading European firms such as Ferrero, Campari and Bolton Manitoba. Since 2008 he has been a digital marketing trainer at leading Italian business schools such as Iulm University and Sole 24 Ore. He recently authored two books: "Finding Customers with Google" (co-authored with Bruce Clay) and "Your Reputation in Google & Social Media" (published by Hoepli).

Featured Content: Read search marketing blog posts by Ale Agostini

John Alexander

SEO Analyst
Bruce Clay, Inc.

John is an SEO Analyst and occasional contributor to the blog at BCI. His love of good writing led to a B.A. in philosophy and literature; his passion for education informs his own writing. John sees SEO as a way of bringing technical skills and solid marketing wisdom together to build a better, content-rich internet. Connect with John on Google+.

Featured Content: Read search marketing blog posts by John Alexander

Paula Allen

Senior Technical Writer
Bruce Clay, Inc.

Paula Allen serves as senior technical writer for Bruce Clay, Inc. She has 14 years’ experience creating user, marketing and technical documentation for software applications and has been involved with the search marketing industry since 2008. An English teacher at heart, Paula enjoys working in a room where grammar is frequently discussed and in an industry where there’s always more to learn. Contact Paula Allen on Twitter @paulaspeak or connect with her on Google+.

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Diana Becerra

SEM Analyst
Bruce Clay, Inc.

Diana Becerra is an SEM Analyst at Bruce Clay, Inc., a marketing enthusiast, and non-profit activist. She has a B.S. in Business Management with a concentration in marketing and is currently attending graduate school in focus of obtaining a Masters of Business Administration. Before joining Bruce Clay, Inc., Diana worked in many areas of marketing, including public relations, communications, community program development, software development and brand management. She loves marketing, sports and sprinkles. Connect with Diana on Google+.

Featured Content: Read search marketing blog posts by Diana Becerra

Robert Esparza

Senior Consultant
Bruce Clay, Inc.

Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."

Featured Content: Yes, Virginia, Search Engine Optimization Is Worth the Investment

Kristi Kellogg

Content Writer
Bruce Clay, Inc.

Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in Bruce Clay’s latest book, Content Marketing Strategies for Professionals. Connect with her on Twitter and Google+.

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Siddharth Lal

Managing Director
Bruce Clay India

Born and raised in New Delhi, India, Siddharth later moved to Australia where he graduated with distinction from the University of Western Sydney with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney. An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his Internet marketing knowledge and skills, Siddharth led his company to cross the $1 million mark in online sales in a short span of time. As a big believer in "Online India," Siddharth spearheaded Bruce Clay India in 2010. Siddharth is a certified Google Advertising Professional (GAP) and a guest lecturer at the National Institute of Advertising, India.

Featured Content: Mobile Website Design Optimization Rules of Thumb

Aaron Landerkin

Manager, Software Development
Bruce Clay, Inc.

Aaron has more than three years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in computer science and a B.S. in computational mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, HTML development, servers and search engine optimization makes him a "jack of all trades" for our SEO company. His work can be found in several chapters of the book "Search Engine Optimization All-in-One for Dummies."

Featured Content: Sorting Out Redirects

Virginia Nussey

Content and Media Manager
Bruce Clay, Inc.

Virginia received a master's degree in journalism from Syracuse University and transitioned her skills in writing and research to content marketing. She specializes in content and media creation, having created videos and podcasts and edited and authored the company’s publications since 2008. Her approach to content strategy involves transforming brands into publishers with amplified voice and reach online, and identifying audience-appropriate social channels where brands can grow and nurture engaged communities. Follow her on Twitter @virginianussey or connect with her on Google+.

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Niki Payne

Niki Payne is a content writer at Bruce Clay, Inc., and a lifestyle/entertainment journalist who loves singing karaoke at every opportunity. As an avid softball player, you can usually find Niki on the field almost every Sunday managing an adult women's fast pitch team. Catch her on Twitter or Google+, or drop her a line at

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Robert Ramirez

Senior SEO Analyst
Bruce Clay, Inc.

Robert Ramirez is a Senior SEO Analyst at Bruce Clay, Inc. With more than 7 years of internet marketing experience, Robert's passion for SEO and offering exceptional service to clients in markets large and small is well documented. A self-professed tech-geek and sports addict, when Robert isn't busy working on one of his websites, you can usually find him rooting for his favorite Los Angeles sports team. Follow him on Google+.

Featured Content: Read search marketing blog posts by Robert Ramirez

Maryann Robbins

Senior SEO Analyst
Bruce Clay, Inc.

Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann helped in the creation of Search Engine Optimization All-in-One for Dummies.

Featured Content: Building an XML Sitemap

Michael Shore

SEM Manager
Bruce Clay, Inc.

Michael Shore is Bruce Clay Inc.'s SEM Manager. He has managed PPC campaigns for dozens of clients ranging from small business to national retailers. He specializes in Google AdWords, Google Analytics, Kenshoo, comparison shopping engines management, merchant advantage and Google Shopping.

Featured Content: Read search marketing blog posts by Michael Shore

Mike Terry

Senior Software Development Engineer
Bruce Clay, Inc.

Michael Terry is a senior software developer at Bruce Clay, Inc. Before joining the company, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.

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Mindy Weinstein

SEO Manager
Bruce Clay, Inc.

Mindy Weinstein is the SEO manager at Bruce Clay, Inc. She has been in the SEO industry for the last six years, but her experience in marketing spans well over a decade. Prior to jumping in head first into SEO, Mindy co-authored two books (one published by McGraw Hill!). She has also been interviewed on radio and television, and quoted in newspapers and magazines. Find her on Twitter @mindydweinstein and Google+.

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