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Bruce Clay, Inc. Authors

Bruce Clay

President
Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Bruce is also author of “Search Engine Optimization All-in-One for Dummies” — more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

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Virginia Nussey

Social Media Editor
Bruce Clay, Inc.

Virginia is a content strategist and writer, contributing to the company’s blog, newsletter and social channels. She has a Master's degree in journalism from Syracuse University. She's written for the Syracuse Post-Standard and the Los Angeles based FilAm weekly community paper Balita. In 2008, she transitioned into online copywriting and social media community management. She attends industry conferences like SMX, providing liveblog and video coverage to the Internet marketing community. Follow her on Twitter @virginianussey or connect with her on Google+

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Chelsea Adams

Senior Content Writer
Bruce Clay, Inc.

Chelsea Adams is a senior content writer at Bruce Clay, Inc. An avid cyclist and obsessive lover of modern literature, algorithms, analytics, blogging, and Schema.org, Chelsea firmly believes that the application of SEO best practices can improve your SERP rank as well as your marriage. Chelsea would love to be stuck on an island with David Sedaris, Seth Godin, Ben Folds, a banjo, and the world's largest Apples to Apples deck. Contact Chelsea on Twitter @ChelseAdams or connect with her on Google+

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Kristi Kellogg

Content Writer
Bruce Clay, Inc.

Kristi couldn't be happier to be writing content for Bruce Clay, Inc. She is an active contributor to the Bruce Clay blog, newsletter and social networks. She holds a Master's degree in English and has served as an editor for AOL Media and The Ventura County Star. Her writing has appeared in many publications, including The Pasadena Star-News, The VC Reporter, The Northridge Review, Significations and Island Fox. Follow her on Twitter @KristiKellogg or connect with Kristi Kellogg on Google+.

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Aaron Landerkin

Manager, Software Development
Bruce Clay, Inc.

Aaron has more than three years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in computer science and a B.S. in computational mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, HTML development, servers and search engine optimization makes him a "jack of all trades" for our SEO company. His work can be found in several chapters of the "Search Engine Optimization All-in-One for Dummies" book.

Robert Esparza

Senior Consultant
Bruce Clay, Inc.

Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."

Bradley Leese

Senior SEO Analyst
Bruce Clay, Inc.

Bradley has a B.A. in Fine Arts and in his previous life worked as a Web developer and graphic artist. He joined Bruce Clay in 2003. Bradley has more than 7 years experience working as a Web developer with an emphasis in HTML programming, interface and usability design making him an enthusiast for deconstructing and rebuilding Web sites. His 4+ years working at Bruce Clay have helped to establish the perfect marriage of form and function while learning to help clients architect and execute the perfect online vehicle for high sales conversions. Bradley and Maryann helped in the creation of the Search Engine Optimization All-in-One for Dummies book, by writing the Table of Contents.

Mike Terry

Software Development Engineer
Bruce Clay, Inc.

Michael Terry is an SEO analyst at Bruce Clay. Before joining Bruce Clay, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.

Maryann Robbins

Senior SEO Analyst
Bruce Clay, Inc.

Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann helped in the creation of Search Engine Optimization All-in-One for Dummies.

Alessandro Agostini

Managing Director
Bruce Clay Europe

Alessandro has operated as a marketing executive in several FMCG businesses, and comes from a career across Europe as a marketing specialist with leading European firms such as Ferrero, Campari and Bolton Manitoba. Alessandro holds a degree in Business Administration, has been a speaker at over 24 sessions including lulm University, Radio Rai, Eba Forum, Bocconi University. He has been quoted in Finanza e Mercati, E-conomy, Corriere della Sera Il Sole 24 ore, MarketScope, My Marketing and other publications.

Des Odell

Director
Bruce Clay Australia

Des Odell is a founder and director of Bruce Clay, Inc. in Australia. Des has worked in the technology and Internet space as a consultant, investment banker and manager for over fifteen years. Des worked extensively around the world including the UK, Europe, USA and Africa and is now based in Sydney. He has a Bachelor of Commerce (Honours), is a qualified Chartered Accounta and has an MBA from the Australian Graduate School of Management.

Richard Bedford

SEO Director
Bruce Clay Australia

Rich is a search manager at Bruce Clay Australia, joining the team in Sydney in 2008. Before joining Bruce Clay, Rich worked for a number of SEO companies in the UK and Australia. He comes from a technical background, starting his career as a systems specialist, after completing a BSc in computer science, and is the font of all knowledge for technical topics in the Bruce Clay Australia office. Rich likes whiskey and scuba diving, although preferably not at the same time.

Siddharth Lal

Managing Director
Bruce Clay India

Born and raised in New Delhi, India, Siddharth later moved to Australia where he graduated with distinction from the University of Western Sydney with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney. An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his Internet marketing knowledge and skills, Siddharth led his company to cross the $1 million mark in online sales in a short span of time. As a big believer in "Online India," Siddharth spearheaded Bruce Clay India in 2010. Siddharth is a certified Google Advertising Professional (GAP) and a guest lecturer at the National Institute of Advertising, India.