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Bruce Clay, Inc. Authors

Bruce Clay

Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Bruce is also author of “Search Engine Optimization All-in-One for Dummies” — more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

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Virginia Nussey

Content and Media Manager
Bruce Clay, Inc.

Virginia's aptitude as a content marketer and brand communication strategist developed from a background in journalism and writing. Virginia specializes in content and media creation, having created videos and podcasts and edited and authored company publications since 2008. Her approach to content strategy involves: transforming brands into publishers with amplified voice and reach online; and identifying audience-appropriate social channels where brands can grow and nurture engaged communities. Follow her on Twitter @virginianussey or connect with her on Google+.

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Chelsea Adams

Senior Content Writer
Bruce Clay, Inc.

Chelsea Adams is a senior content writer at Bruce Clay, Inc. A long-distance cyclist, aspiring cob house builder, and schema/analytics/algorithm obsessor, Chelsea firmly believes that the application of content marketing and SEO best practices can improve your SERP rank as well as your marriage. Chelsea would love to be stuck on an island with David Sedaris, Seth Godin, Ben Folds, a banjo, and the world's largest Apples to Apples deck. Contact Chelsea on Twitter @ChelseBeaAdams or connect with her on Google+

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Kristi Kellogg

Content Writer
Bruce Clay, Inc.

Kristi Kellogg is a content writer at BCI, journalist and social butterfly. Her articles appear in newspapers, magazines, across the Internet and in Bruce Clay’s latest book, Content Marketing Strategies for Professionals. Connect with her on Twitter and Google+, and get the whole story at

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Paula Allen

Senior Technical Writer
Bruce Clay, Inc.

Paula Allen serves as senior technical writer for Bruce Clay, Inc. She has 14 years’ experience creating user, marketing and technical documentation for software applications and has been involved with the search marketing industry since 2008. An English teacher at heart, Paula enjoys working in a room where grammar is frequently discussed and in an industry where there’s always more to learn. Contact Paula Allen on Twitter @paulaspeak or connect with her on Google+.

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Aaron Landerkin

Manager, Software Development
Bruce Clay, Inc.

Aaron has more than three years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in computer science and a B.S. in computational mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, HTML development, servers and search engine optimization makes him a "jack of all trades" for our SEO company. His work can be found in several chapters of the "Search Engine Optimization All-in-One for Dummies" book.

Robert Esparza

Senior Consultant
Bruce Clay, Inc.

Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."

Bradley Leese

Senior Consultant
Bruce Clay, Inc.

Bradley is a site architect, web developer and computer graphic artist with a Bachelor of Arts in Fine Arts from California Lutheran University. Starting in the 1990s, Bradley specialized in information architecture, W3C standards and UX design. In 2003 Bradley joined Bruce Clay, Inc. where he has spent the last decade specializing in the construction of enterprise-level information architecture (i.e. silo structure) for news, real estate and e-commerce sites. Bradley believes "explosive" organic traffic sparks from a solid structural foundation and fueled by open communication between customers and industry leaders.

Mike Terry

Software Development Engineer
Bruce Clay, Inc.

Michael Terry is a senior software developer at Bruce Clay. Before joining Bruce Clay, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.

Maryann Robbins

Senior SEO Analyst
Bruce Clay, Inc.

Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann helped in the creation of Search Engine Optimization All-in-One for Dummies.

Ale Agostini

Managing Director
Bruce Clay Europe

Ale has operated as a marketing executive in several FMCG businesses, and comes from a career across Europe as a marketing specialist with leading European firms such as Ferrero, Campari and Bolton Manitoba. Since 2008 he has been a digital marketing trainer at leading Italian business schools such as Iulm University and Sole 24 Ore. He recently authored two books: "Finding Customers with Google" (co-authored with Bruce) and "Your Reputation in Google & Social Media" (published by Hoepli).

Des Odell

Bruce Clay Australasia

Des Odell is a founder and director of Bruce Clay Australasia. Des has worked in the technology and Internet space as a consultant, investment banker and manager for over fifteen years. Des worked extensively around the world including the UK, Europe, USA and Africa and is now based in Sydney. He has a Bachelor of Commerce (Honours), is a qualified Chartered Accounta and has an MBA from the Australian Graduate School of Management.

Richard Bedford

SEO Director
Bruce Clay Australia

Rich is a search manager at Bruce Clay Australia, joining the team in Sydney in 2008. Before joining Bruce Clay, Rich worked for a number of SEO companies in the UK and Australia. He comes from a technical background, starting his career as a systems specialist, after completing a BSc in computer science, and is the font of all knowledge for technical topics in the Bruce Clay Australia office. Rich likes whiskey and scuba diving, although preferably not at the same time.

Siddharth Lal

Managing Director
Bruce Clay India

Born and raised in New Delhi, India, Siddharth later moved to Australia where he graduated with distinction from the University of Western Sydney with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney. An entrepreneur, Siddharth launched his own company after years of working as a top sales partner for a leading Telco in Australia. With his Internet marketing knowledge and skills, Siddharth led his company to cross the $1 million mark in online sales in a short span of time. As a big believer in "Online India," Siddharth spearheaded Bruce Clay India in 2010. Siddharth is a certified Google Advertising Professional (GAP) and a guest lecturer at the National Institute of Advertising, India.