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Search Engine Optimization (SEO) Services


To address different types of business needs and services, Bruce Clay, Inc. offers several search engine optimization services. In many instances, one service may be all that is necessary. However, it is not uncommon for a company to combine professional SEO services (like an a la carte menu) such as SEO Training with SEO Consulting, or perhaps SEO Training with a Penalty Assessment. As a result, whether you are a small, medium or large company, we have Internet marketing services that can help.

Our clients range from small local businesses to international companies. Our SEO services are always tailored to match the needs of the client. And most rates are negotiable.

This page provides an overview of each SEO service. We encourage you to read through each description and when you are ready, request a quote. If you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900. We are a legendary search engine optimization company that is ready to help.

Do-It-Yourself Search Engine Optimization and Positioning Products


  1. Search Engine Optimization Dummies Book – We are pleased to be the selected author of a 746-page comprehensive beginner's guide to SEO offered as part of Wiley's "For Dummies" publication series: the book Search Engine Optimization All-in-One for Dummies, now in its second edition.
  2. SEO Tools – We offer a fantastic set of power tools known as the SEOToolSet® that covers keyword research, page edits, ranking reports, competitor reports, server validation and more. Available only on a subscription basis, these products run from our servers and thus do not fall prey to access limitations common to desktop systems. There is a 30-day refund trial period readily available.
  3. SEO Training Services – We offer an acclaimed SEO training course, taken by more than 4,000 attendees worldwide. The course material is geared for beginner through advanced SEO, serving marketing pros, web designers, and business managers needing to know the where, when, why and how of SEO. Opportunities for training include SEO workshops at industry conferences, our own scheduled classroom sessions, and on-site courses taught at client locations.
  4. SEM Synergy – We are the hosts of the weekly podcast show "SEM Synergy," which can be heard on demand on WebmasterRadio. Downloads are available for your iPod as well, so listen often.
  5. SEO Newsletter – Our FREE newsletter is published monthly, with years of archives and tons of information. For tens of thousands on our mailing list this is required reading for the latest industry news. The SEO Newsletter free subscription takes only an email address, and you can always opt out. We also use this media to announce our own company changes and schedules and do not accept any ads.

Full-Service SEO Services (SEO Consulting)


Localware - Local "we do it all" Internet Marketing Program

This is a very comprehensive all-included "turn-key" service designed for very small local-region geo-targeted businesses. Our small business service has been employed to address the specific targeting needs of a city-centric client site where the clients DO NOT have any website (yet). In this project will take six generic phrases that when combined with six location centric keywords (thus 36 keyword phrases) to create a website, all content, hosting, and promotion to generate specific visitor and phone traffic for your business. Your Localware website will generate appropriate local traffic, and that is what we focus on providing: traffic. Although there are several deliverables, the initial deliverable is to make your website, then the ongoing deliverable will be page edits, reports, and appropriate link development. Need more information on Localware SEO Services for Local Geo-targeting?

SEO Penalty Assessment Services – Actionable task lists to resolve Penguin and other Google penalties

Our SEO Penalty Assessment Report is designed to give clients an in-depth critique of their site focused on the identification of issues that are known violations to search engine best practices and are barriers to ranking and traffic. If you have a Google penalty and need a recovery roadmap, then start here! Call us — time is money! Deep research with actionable tasks every 10 days. Several programs available.

SEO Site Assessment Services – We analyze and report on your site needs

Our SEO Site Assessment Report is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. It gives a prioritized list of open issues and recommendations for the repair of each.  We also identify "rabbit holes" where it would be useful to deep dive into issues and opportunities, so this identification sets us apart and ahead of the competition. An SEO Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where organic search engine optimization improvements are needed. This report takes approximately six weeks to research, write and produce, with suitable time provided to discuss the report and suggestions. Need more information on SEO Site Assessments?

SEO Consulting Services – Flexible program with training tailored to your exact needs

Our SEO consulting services are custom-designed for companies with internal marketing and webmaster staff who would like some external expertise and guidance. Bruce Clay, Inc. will work with you in a cooperative fashion to provide your company with knowledge to create and maintain a search engine-rewarded site. This is an excellent project for doing the "rabbit hole" research and to work towards your authoritative rankings. We tailor your consulting program for search engine optimization services based upon your in-house capabilities and intent, and the complexity of your site and your competition. Need more information on SEO Consulting Services?

Professional SEO Services – Full-service, turn-key with training program

Our Professional SEO Services program is our comprehensive turn-key full-service SEO program for national websites. We do the heavy lifting on your SEO optimization project, right down to page edits and link management. It is still your site, but we take care of the project details while keeping you up-to-speed along the way. Our Professional SEO Services program includes the following:

  • Discovery Interview
  • Site Review
  • Page Audit Documentation
  • Keyword Research and Analysis
  • Editing of Defined Landing Pages and Selected Sub-Pages
  • Search Engine Submission
  • Link Assessment and Management
  • Monitoring of Search Engine Rankings
  • Competition Search Engine Ranking Reports
  • SEOToolSet® Training Services
  • Project Status Communication

SEO Content Services


Content Audits / Strategy Recommendations

Our SEO Content Audit / Content Strategy Service analyzes a website's existing content from a perspective well-grounded in search engine optimization. We produce a lengthy, completely custom Content Audit Report that identifies content strengths and weaknesses and makes recommendations to make the site better suited to its audience and objectives. Our content specialists can also provide strategic recommendations for new content creation, competitive "sweet spot" keyword opportunities, and ideas for integrating site assets more effectively with other content elements and external social media efforts to improve the overall content marketing of the brand.

Content Development

Our content and media department can provide Content Development Services to help clients improve or add to their website content faster. We can create entire new sections of a website, write just a few critical pages, or just provide keyword guidance and page optimizing/editing for clients with in-house copywriting staff. Our writers work closely with clients throughout the writing process to ensure the content is accurate and meets their needs. Though not cheap, our Content Development Services produce web page copy that is unique, high-quality and rank-worthy to help you reach your SEO goals.