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Search Engine Optimization (SEO) Services


To address different types of business needs and services, Bruce Clay, Inc. offers several search engine optimization services. In many instances, one service may be all that is necessary. However, it is not uncommon for a company to combine professional SEO services (like an a la carte menu) such as SEO Training with SEO Consulting, or perhaps SEO Training with a Design Evaluation. As a result, whether you are a small, medium or large company, we have a search engine marketing and placement service that can help.

Our clients range from small local businesses to multi-national companies. Our SEO services are always tailored to match the needs of the client. And most rates are negotiable.

This page provides an overview of each SEO service to help you learn more. We encourage you to read through each description and when you are ready, complete the SEO proposal request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900. We are a legendary Search Engine Optimization Company that is ready to help!

Do-it-yourself Search Engine Optimization and Positioning Products


  1. Search Engine Optimization Dummies Book - We are pleased to be the selected author of a 746-page comprehensive beginner's guide to SEO offered as part of Wiley's "For Dummies" publication series: the Search Engine Optimization All-in-One for Dummies book.
  2. SEO Tools - We offer a fantastic set of power tools known as the SEOToolSet® that covers keyword research, page edits, ranking reports, competitor reports, server validation and more. Available only on a subscription basis, these products run from our servers and thus do not fall prey to access limitations common to desktop systems. There is a 30-day refund trial period readily available.
  3. SEO Training Services - We offer an acclaimed SEO training course, taken by more than 3,000 worldwide clients. The course material is geared for beginner through advanced SEO, serving marketing pros, web designers, and business managers needing to know the where, when, why and how of SEO. Opportunities for training include 1-day SEO Workshops at industry conferences, our own scheduled classroom sessions, and on-site courses taught at client locations.
  4. SEM Synergy - We are the hosts of the podcast show SEM Synergy available on demand from a website of that same name. Downloads available for your ipods as well, so listen often.
  5. SEO Newsletter - Our FREE newsletter is published monthly, with years of archives and tons of information. For tens of thousands on our mailing list this is required reading for the latest industry news. The SEO Newsletter free subscription takes only an email address, and you can always opt out. We also use this media to announce our own company changes and schedules and do not accept any ads.

Full-Service SEO Services (SEO Consulting)


Localware - Local "we do it all" Internet Marketing Program

This is a very comprehensive all-included "turn-key" service designed for very small local-region geo-targeted businesses. Our small business service has been employed to address the specific targeting needs of a city-centric client site where the clients DO NOT have any website (yet). In this project will take six generic phrases that when combined with six location centric keywords (thus 36 keyword phrases) to create a website, all content, hosting, and promotion to generate specific visitor and phone traffic for your business. Your Localware website will generate appropriate local traffic, and that is what we focus on providing: traffic. Although there are several deliverables, the initial deliverable is to make your website, then the ongoing deliverable will be page edits, reports, and appropriate link development. Need more information on Localware SEO Services for Local Geo-targeting?

SEO Penalty Assessment Services - Actionable task lists to resolve the Penguin

Our SEO Penalty Assessment Report is designed to give clients an in-depth critique of their site, focused on the identification of issues that are known to violate the Google best practices and are barriers to ranking and traffic. If you have a penalty then start here! Call us — time is money! Deep research with actionable tasks every 10 days. Several programs available.

SEO Site Assessment Services - We analyze and report on your site needs

Our SEO Site Assessment Report is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. It gives a prioritized list of open issues and recommendations for the repair of each.  We also identify "rabbit holes" where it would be useful to deep dive into issues and opportunities, and some of these are deep and life changing, so this identification sets us apart and ahead of your competition. The Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where white hat, organic search engine optimization improvements are needed. This report takes approximately six weeks to research, write and produce, with suitable time provided to discuss the report and suggestions. Need more information on SEO Site Assessments?

SEO Consulting Services - Flexible program with training tailored to your exact needs

Our search engine optimization and positioning services include consulting programs that are custom designed for companies with internal marketing and webmaster staff who would like some external expertise and guidance. Bruce Clay, Inc. will work with you in a cooperative fashion to provide your company with knowledge to create and maintain a search engine-rewarded site. This is an excellent project for doing the "rabbit hole" research and to work towards your authoritative best-in-breed rankings. We tailor your consulting program for search engine optimization services based upon your in-house capabilities and intent, and the complexity of your site and your competition. Need more information on SEO Consulting Services?

Professional SEO Services - Full service turn-key with training program

Our Professional SEO Services program is our comprehensive turn-key full-service SEO program for national websites. We do the heavy lifting on your SEO optimization project, right down to page edits and link management. It is still your site, but we take care of the project details while keeping you up-to-speed along the way. Our Professional SEO Services program includes the following:

  • Discovery Interview
  • Site Review
  • Initial SEO Assessment Brief
  • Strategic Link Analysis Report
  • Keyword Research and Analysis
  • Editing of defined Landing Pages and selected Sub-Pages
  • Search Engine Submission
  • Link Assessment and Management
  • Monitoring of Search Engine Rankings
  • Competition Search Engine Ranking Reports
  • SEOToolSet® Training Services
  • Project Communications and Status