Search Engine Optimization Services

To address different types of business needs and services, Bruce Clay, Inc. offers several types of search engine optimization services. In a great many instances, one service may be all that is necessary. However, it is not uncommon for a company to combine professional SEO services (kind of like an a la carte menu) such as SEO Training with SEO Consulting or perhaps SEO Training with a Design Evaluation. As a result, whether you are a small, medium or large multi-national company, we have a search engine marketing and placement service that can help.

This page provides an overview of each SEO optimization service to help you learn more. We encourage you to read through each description and when you are ready, complete the SEO proposal request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

Do-it-yourself Products

1. Search Engine Optimization Book - we are pleased to be the selected authors for a 746 page comprehensive beginners guide to SEO offered as part of the Wiley Brothers puclication series Search Engine Optimization for Dummies All-in-One Desktop Reference book Fees start at $25-ish and are available through Amazon, Borders and Barnes and Noble (and others) worldwide and online.
2. SEO Tools - we offer a fantastic set of power tools known as the SEOToolSet ® that covers keyword research, page edits, ranking reports, competitor reports, server validation and more. These products are only available on a subscription basis. These products run from our servers and thus do not fall prey to access limitations common to other desktop systems. There is a 30-day refund trial-period readily available. The subscription fees range from $90 to $145 per 3 month period per domain.
3. SEO Training Services - we offer an acclaimed SEO course, with a ton of praise and worldwide clients. The contents is geared for beginner and advanced SEO, for marketing and web designers, and for business managers needing to know the where, when, why and how of SEO.
4. SEMToolBar - we have a FREE toolbar for annotating Google, Yahoo and MSN results. It supports 22 languages, and certainly is designed to provide Marketing information not generally available. Even if you have a toolbar installed, install ours and configure it to not take much space on the page and it will still annotate results. There is no reason not to have it.
5. SEM Synergy - we are the hosts of the Webmasterradio.fm radio show SEM Synergy, aired Wednesdays at noon Pacific, 3pm Eastern. Downloads available for your ipods as well, so listen often.
6. SEOToolSet Newsletter - FREE newsletter, published monthly, and with years of archives and tons of information. For tens of thousands this is required reading. The SEO Newsletter subscription only takes an email address and you can always opt out.

Full Service Programs

SEO Local Geo-targeted Services

Designed for very small local-region geo-targeted businesses, our small business service has been employed to address the specific targeting needs if a city-centric project where the client site sells services to customers within that region. "Las Vegas Hotels" is generally not a local word as most searchers doing the search are not in Las Vegas. This project will take six generic phrases that when combined with six location centric (36 keyword phrases) will generate specific traffic appropriate to the region. Simi Valley Dentist will generate appropriate traffic that may convert. Although there are several deliverables, the regular deliverable will be page edits, reports, and appropriate link development.

SEO Site Assessment Services

Our Comprehensive SEO Site Assessment Report is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. The Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where organic search engine optimization improvements are needed. This report takes approximately six weeks to research, write, and produce. Need more information on SEO Site Assessments?

SEO Consulting Services

Our SEO Consulting Programs are specifically designed for companies with an internal marketing and webmaster staff who feel they need some external expertise and guidance. Bruce Clay, Inc. will work with you in a co-operative fashion to provide your company with all the knowledge it needs to create and maintain a search-engine rewarded site. We are recommending a Consulting program for search engine optimization services based upon your in-house capabilities and intent, the complexity of your site and your competition. Need more information on SEO Consulting Services?

Professional SEO Services

Our Professional SEO Services program is our comprehensive full-service program. This is the program where we do the bulk of the heavy lifting on the SEO optimization project. Our Professional Search Engine Ranking Services program includes the following:

• Discovery Interview
• Site Review
• Initial SEO Assessment Brief
• Strategic Link Analysis Report
• Keyword Research and Analysis
• Editing of defined Landing Pages and selected Sub-Pages
• Search Engine Submission
• Monitoring of Search Engine Rankings
• Competition Search Engine Ranking Reports
• LinkMaps™
• PathMaps™
• Dynamic Site Mapping™
• SeoToolSet™ Training Services
• Project Communications and Status

Need more information on our Professional SEO Program?

If you want a quote for one of the specific SEO optimization services above, complete the SEO proposal request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.