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July 12, 2005

Google PR

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Nathan Weinberg of Inside Google pointed out something interesting the other day. Notice, he said, that the “Posted On” date for the official Google Blog is usually several days before the time the actual post shows up when the post involves a new product or service. His speculation is that those posts are created by the normal PR machine and are simply held until the product is ready to launch.

And what’s more, Google has been known to change their posts. Yesterday’s post “Cube Surfeit Disorder” has mysteriously transformed to become “Tchotchkes Cubed” with an edited photo and a more upbeat commentary. Nathan has screenshots of the changes.

Rewriting blog history and expecting no one to notice or care is simply sloppy and in bad form. Google really should get it together.

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