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Free Online SEO Course for Executives


Bruce Clay, Inc. developed this 111-minute online course for marketing managers and professionals who aren't involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. In this course you'll learn:

  • How a search engine-friendly website impacts online traffic and revenue
  • What factors cause a website to rank in organic search results
  • What spam tactics must be avoided to prevent loss of revenue

As Bruce Clay, an SEO thought leader and educator since 1996, said, "CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website's organic search success."

Register below to begin and pause this free online course at your convenience.