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Free Online SEO Course for Executives


Bruce Clay, Inc. developed this online course for marketing managers and professionals who aren't involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. In this course you'll learn:

  • How a search engine-friendly website impacts online traffic and revenue
  • What factors cause a website to rank in organic search results
  • What spam tactics must be avoided to prevent loss of revenue

As Bruce Clay, an SEO thought leader and educator since 1996, said, "CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website's organic search success."

 


Table of Contents

  1. Introduction
  2. Why Do SEO?
  3. Where Do People Click?
  4. Click Through Rate by Position
  5. The Top Ranking
  6. "Normal" Distribution Curve
  7. Standard Distribution Curves
  8. Curves Need Watching!
  9. Online Search Share
  10. Associated Words
  11. Stemming
  12. Theme
  13. Internal Navigation
  14. Linking
  15. Themed Heirarchy - Siloing
  16. Behavioral Keyword Research
  17. Organic Information
  18. Performance Factors
  19. Spiders
  20. Crawl
  21. Google
  22. Page Rank: General Description
  23. Page Rank: How it contributes to website ranking
  24. Search Engine Overview
  25. HTML Components: General Description
  26. HTML Components: Title Tag
  27. HTML Components: Description Tag
  28. HTML Components: Heading Tag
  29. HTML Components: Images and Alt Attributes
  30. HTML Components: Links
  31. HTML Components: Body Text
  32. Writing Content For SEO
  33. How Search Engines Classify Spam: Hidden Text/Links
  34. How Search Engines Classify Spam: Cloaking
  35. How Search Engines Classify Spam: Deceptive Redirection
  36. How Search Engines Classify Spam: Doorway Pages
  37. How Search Engines Classify Spam: Unrelated Keywords & Keyword Stuffing
  38. Style Guide & Rules
  39. The Floor - All The Rest: Robots Exlusion Protocol - robots.txt
  40. The Floor - All The Rest: Robots Exlusion Protocol - robots.txt Detail
  41. The Floor - All The Rest: Robots Meta Tag
  42. The Floor - All The Rest: Custom Error Page
  43. The Floor - All The Rest: What Should an Error Page Contain?
  44. Blended/Universal Search
  45. The Floor - All The Rest: Redirects
  46. The Floor - All The Rest: Types of Redirects
  47. Ending Slide