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April 22, 2010

SMX Sydney | Designing a Bullet Proof Link Building Campaign| Greg Boser

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The biggest thing is strategy development, strategy is your plan for building links. Before you start, analyse the space you are working in and develop a link profile built on the averages of the data collected. Replicate both the quality and quantity of the average profile. This will keep you within the norm and prevent you from gaining unnecessary attention.

Things to look at

  • Avg number of links
  • Age of competing sites
  • PR of competing sites
  • Number of linking domains
  • Age of linking domains
  • PR distribution of incoming links
  • Concentration of anchor text

Greg shows us a profile of a poker site, I would like to have that link profile although the PR profile shows us that it is heavily SEO’ed, this can also be seen by looking at the anchor text distribution. Once you have the big picture, it’s time to look at the tactics each competitor is using to gain links. Make a list of the top 2-3 tactics from each competitor and cherry pick tactics.

Some more technical problems at SMX Sydney.

Even where you are buying links, they need to match the normalised link profile. 6 month process for a full link building campaign, your link profile should look like that it is natural.

Linking tools

  • Majestic SEO
  • Linkscape
  • Link research tools
  • Raven Tools
  • SEO book toolbar

Sometimes the hardest part of evaluating a link, it determining it’s ‘worthiness’, this is where human judgement comes into link building and is why it can’t always be automated. Awesome presentation Greg.

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