Not secure website warning from servers.

Page Experience Matters: HTTPS for Users and Ranking

Did you know that more than 95% of U.S. webpages loaded in Google Chrome are now encrypted? That’s good for websites and users. But not so good for the 5% that have not migrated from HTTP to HTTPS. This article is part of our series on page experience. It highlights why HTTPS is important for […]

Unconvinced HTTPS is Worth It? Better Read This #SMX Liveblog (with Insights from Google)

If you’re unconvinced that a move to HTTPS is for you … then keep reading. Google Webmaster Trends Analyst Gary Illyes will share why Google values secure search so much, and what he and the Google team are planning next when it comes to secure search. Joining Illyes on the stage are fellow search savants Eric Enge (president of Stone Temple Consulting and author of “The Art of SEO”) and Bill Hartzer (senior SEO Strategist at Globe Runner), who will also share their insights into secure search.

Article includes:
✓ A 33-Step Checklist for Moving to HTTPS
✓ A PHP hack that makes new HTTPS pages pull social sharing data from old HTTP posts.
✓ An HTTPS Q&A session with Google Webmamaster Trends Analyst Gary Illyes.

Read more of Unconvinced HTTPS is Worth It?

SMX East Liveblog: Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS

Googler Gary Illyes, who we can blame for the HTTPS ranking boost, talks about the future of secure search, Google’s thoughts on secure search, passes along a message from John Mueller, and talks about the possible return of keyword data (scroll to Q & A at end). Eric Enge says he’s seen “no material change” in moving to secure search, and Raza Zaidi weighs in on RSS and WordPress in relation to secure search.

Read more of Google’s Gary Illyes Talks HTTPS & the Future of Secure Search; SEO VIPS Share Data/Experiences with HTTPS.

6 Successful Ways to Get Company Buy-In for SEO

On-Demand Webinar In this online webinar, the “Father of SEO” Bruce Clay shares his successful methods to build the buy-in you need to boost traffic, rankings and revenue. An in-depth Q&A session follows the presentation. This recording is a must-watch for all stakeholders in your organization from the C-suite to the IT department. The insights […]

Duplicate content example with two lattes.

How to Get Rid of Duplicate Content in WordPress

In SEO, two webpages that appear too similar can cause double trouble. Find out how to get rid of duplicate content issues in WordPress with an SEO plugin.

Gift box representing social sharing tags.

What Are Social Meta Tags? How to Control How Your Content Looks in Social Media Shares

Have you ever pasted a link into Facebook or Twitter to find that the associated image has nothing to do with the content of that page, or that the post description reads like an SEO Mad Lib?

You think twice about sharing it, don’t you?

There’s a way for marketers to control the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. Control the social media content your page generates through social meta tags.

Read more in What Are Social Meta Tags? How to Control How Your Content Looks in Social Media Shares.

Wooden robot figure stands on a patch of grass.

What Is robots.txt? A Beginner’s Guide to Nailing It with Examples

The one technical SEO element you don’t want to get wrong is robots.txt. So here’s a handy guide that explains why every website needs it and how to create one.

Woman in prayer stance concentrating on achieving SEO project management bliss.

5 Steps to SEO Project Management Bliss

Check out these five SEO project management tips that are indispensable to client success and will help make sure your SEO projects go smoothly.

Road closure symbolizes SEO project block.

The 3 Reasons an SEO Project Fails and How to Turn It Around

We’ve observed that there are three common roadblocks affecting SEO projects. They CAN be overcome — once you know how to identify and push through them.

WATCH: The 3 Reasons an SEO Project Fails

On-Demand Webinar In this online webinar, the “Father of SEO” Bruce Clay shares his expert insights to help you identify and avoid the common obstacles that derail SEO, plus what you can do get your SEO project back on track. An in-depth Q&A period follows the presentation, so be sure to watch to the end. […]

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