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April 23, 2010

Facebook Ad Tactics For Search Marketers | SMX Sydney

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Dennis YU is next up, he has had some bad publicity lately from some pretty respectable people. So lets see what he has to say.

Facebook is not AdWords. It is about identity, not queries.

Top 12 keywords, I did miss one, sorry.

  • Simpsons
  • House
  • Family guy
  • Music
  • Barack Obama
  • Dormir
  • Grey’s anatomy
  • Chocolate
  • Friends
  • Nutella
  • Sleeping

Facebook is the top of the funnel, its for demand generation, not demand harvesting.74% of Facebook comes from local. Facebook=Adwords circa 2003. Interest trageting is a really useful feature. The best thing is targeting when directing them to your page, you can target friends of a fan of a page. Forget CPC in Facebook advertising. Use CPM, it’s more effective. Micro targeting by demographic and company in addition with conversion tracking is NB.

Big differences between Google and Facebook, FB is evolving and getting better at things. Pictures on FB help a lot! FB has to decide what’s ‘interesting’ to show in newsfeed. The greater the amount of fans, the greater each fan is worth to you, due to the viral multiplier effect. Asking questions, promotes interactions, ask people to take action.

Bruce Clay gets a shout out for their good FB page, nice work Mr Orliac.

Show your clients how many fans that their competitors have. Not a bad presentation Dennis, nicely done.

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