Google PR

Nathan Weinberg of Inside Google pointed out something interesting the other day. Notice, he said, that the “Posted On” date for the official Google Blog is usually several days before the time the actual post shows up when the post involves a new product or service. His speculation is that those posts are created by the normal PR machine and are simply held until the product is ready to launch.

And what’s more, Google has been known to change their posts. Yesterday’s post “Cube Surfeit Disorder” has mysteriously transformed to become “Tchotchkes Cubed” with an edited photo and a more upbeat commentary. Nathan has screenshots of the changes.

Rewriting blog history and expecting no one to notice or care is simply sloppy and in bad form. Google really should get it together.

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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