Google UI tests

Matt Cutts goes over a couple user interface tests for the SERPs. He discusses the purpose behind the tests and gives screenshots examples of each. Then he very carefully and clearly states no you can’t pay for these. It’s all algorithmic.

I like that Matt is unambiguous about this. It’s better than dealing with a lot of unfounded speculation about the UI tests being ads or paid listings.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.