MSN: Coming up from behind

Last month, we pointed out the MSN Search team interview where they said they thought of themselves as a small scrappy start-up. It seems that the Seattle Times agrees. Today’s article on MSN Search reads like every “come from behind to win” sports film ever. I could almost hear the strains of Queen’s We are the Champions towards the end there.

All joking aside, MSN has indeed come a long way in two short years and only continues to get better. Having the force of the MSN network behind them is a huge boon that gives the search team an advantage as relevancy through personalization becomes the new Holy Grail of search. Like Yahoo! they have a great deal of very detailed information on their customers. They have to be working on many ways to capitalize on that.

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