MSN: Coming up from behind
Last month, we pointed out the MSN Search team interview where they said they thought of themselves as a small scrappy start-up. It seems that the Seattle Times agrees. Today’s article on MSN Search reads like every “come from behind to win” sports film ever. I could almost hear the strains of Queen’s We are the Champions towards the end there.
All joking aside, MSN has indeed come a long way in two short years and only continues to get better. Having the force of the MSN network behind them is a huge boon that gives the search team an advantage as relevancy through personalization becomes the new Holy Grail of search. Like Yahoo! they have a great deal of very detailed information on their customers. They have to be working on many ways to capitalize on that.
![](https://www.bruceclay.com/wp-content/themes/bruceclay/last_3_posts/shoes.png)
Comments are closed
![](https://www.bruceclay.com/wp-content/uploads/2019/04/compass-600x.png)
![](https://www.bruceclay.com/wp-content/themes/bruceclay/assets/images/books.png)
![](https://www.bruceclay.com/wp-content/themes/bruceclay/assets/images/loupe.png)
![](https://www.bruceclay.com/wp-content/themes/bruceclay/assets/images/face.png)