Robert Scoble, SEO? No.

Robert Scoble’s blog today was a fun little ride through the misunderstand of SEO. I appreciate that Scoble is the man for Microsoft and I’m not denying that he’s got serious chops in the blogging department. But he needs to keep his hands out of SEO because he sounds silly when he doesn’t know what he’s talking about.

Take these two recent entries.

No RSS feed? It’s a genetic marker for “lame site”
Okay, so, yes Google just released their patent emphasizing freshness but “Which sites invariably are at the top of the list? Sites that change often.”? What? Having good content not just new content is the key. Freshness will get you noticed by FreshBot but it’s not a magic pill to get you to the top of the rankings. And what does having an RSS feed have to do with anything? A promise of content to come doesn’t mean anything to a search engine who wants to know what is there not what will be there.

SEO, blogger style
Here Scoble tells of an instance when just changing the title tags caused his friend to rank #1. Pardon my skepticism but title tags just aren’t that powerful.

Still, all’s well that ends well, as Danny stepped up to point out the error of Scoble’s ways. And here we see the huge difference between blogger SEO and professional SEO. Taking the time for educating yourself about the basics helps so much.

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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