Search by the numbers

It’s tough to ever be perfectly accurate about how much market share each search engine really has but here are the numbers from October anyway. Mediapost reports that Google was once again the top with 48% of the search requests performed–2.4 billion. Yahoo! came in second with 21.8% of all searches and MSN took 11.3% of the market share.

Trailing the big three are the Google-powered AOL engine with 7.2% and Ask Jeeves marketing campaign starts to pay off, nearly doubling their traffic to rise from 75.81 million searches to 133.93 million searches.

Hat-tip to John Battelle

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.