Search: The Most Successful Form of Advertising?

This morning Search Engine Lowdown discussed Google’s interest in proving that search is the most successful form of advertising, more so than advertising in trade magazines, etc.

The search, which polled 900 technology professionals, was conducted by Millward Brown, a global market research agency. The search found that in the research phase of purchasing, search was used 30% more often than trade publications and five times more often than e-mail newsletters.

Another statistic revealed that in the final purchasing phase, search was used 62% more frequently than trade publications.

And finally, search was used 21% more frequently in the comparison phase than trade publications and email newsletters.

These findings don’t surprise us–we have always viewed search as a crucial element in research, purchasing research included.

See Haylie's author page for links to connect on social media.

Comments (0)
Filed under: SEO
Still on the hunt for actionable tips and insights? Each of these recent SEO posts is better than the last!
Bruce Clay on February 5, 2024
What Is Ecommerce SEO?
Bruce Clay on January 4, 2024
SERP Rankings Drop? Recovery Steps for Your Site
Bruce Clay on December 21, 2023
Improve Your Website Performance in Two Simple Steps

Comments are closed

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919