SMA-UK — New SEM Association for the UK

Search engine marketers in the UK have announced their plans for their own industry association: Search Marketing Association UK. A few interesting things that set them apart from SEMPO:

  • They are starting with a working group to grow their base and determine their mission from the ground up.
  • Political lobbying is already on the table as a potential use for the association.
  • No mention of fees (yet).

It will be interesting to see what direction this will take…

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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