So why do you yahoo?

Danny has an interesting breakdown on why people use a particular search engine. Far and away, people say they use Google for the results (68%) while the rest seem to be used because it’s convenient (AOL -65%, MSN – 63%, Yahoo – 52% with 33% choosing Yahoo for the results).

Also included in the report was the awareness of paid listings with AOL and Google users most likely to notice and MSN least likely.

Privacy concerns were also covered with 58% claiming they weren’t worried about behavioral and demographical targeting so long as it was disclosed and they could opt out. Surprisingly 27% said that they would continue using even if they couldn’t opt out.

Danny linked to charts of the report, coming courtesy of InternetRetailer.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.

Comments (0)
Still on the hunt for actionable tips and insights? Each of these recent Digital Marketing Optimization posts is better than the last!
Bruce Clay, Inc. on March 1, 2021
Google and NASA in a Joint Venture
Bruce Clay, Inc. on February 4, 2021
Happy 25th Anniversary, Bruce Clay Inc.! Find Out How It All Started…
Bruce Clay on January 5, 2021
2021 CEO Priorities: Digital Marketing or Bust

Comments are closed

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | 2245 First St., Suite 101 | Simi Valley, CA 93065
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919