The Horse’s Mouth

Just in case you missed the significance of this rather unassuming entry on the Organic Site Reviews panel at Pubcon, check out Matt Cutts saying that it was that panel that was his favorite. Considering Barry referred to that panel as “scary” and emphasized the “public display of ‘We know who you are, what you did and why you did it'”, the fact that it was Matt’s favorite says a great deal about what Google wants from the rest of the web.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.