Unicode characters in MSN Search

Welcome to the search game, MSN. Here’s your list of things to avoid and the ways your competitors (including the algorithm to beat, Google) have screwed up before and try not to do too many things wrong your first year.

What’s on the list? Well, here’s an example as provided by Barry at Search Engine Roundtable.

Unicode in results is messy and doesn’t add value to the results. Google did away with it in 2003 and Yahoo fixed it in March of ’05. So get with the program, MSN. We know that you’re new but your grace period is closing. Learn from the guys who’ve gone before and get the rookie stuff fixed.

Susan Esparza is former managing editor at Bruce Clay, Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.
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