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April 23, 2009

Google adds Local Search Volumes to the Keyword Tool

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Google recently added a new metric to their Keyword Tool which will help and save time for a lot of Internet marketers around the globe.
The new metric is the “Local Search Volumes” column, providing data from the country and language selections the user has selected.
Google Adwords Help explains the metric as :
“Location and language targeting: If you access the Keyword Tool from within an ad group, the Local Search Volume column will factor in your campaign’s country and language targeting (if you target a region or city, only the country will be reflected). If you use the standalone or external Keyword Tools, your country and language selections will influence this column. The Global Monthly Search Volume column always shows traffic in all countries and all languages.”
This makes comparing two versions of a word with different spellings easier to analyse. For example, the Australian way of spelling “Search Engine Optimisation” with an’s’ differs from the U.S. version where “Search Engine Optimization” is spelled with a ‘z’.
In the U.S. version of this comparison, it shows there is a significant difference between the 2 versions. “Search Engine Optimization” yields more than 16 times the amount, 450,000, searches compared to “Search Engine Optimisation” which yields only 27,100 searches.
We can also conclude that worldwide “Search Engine Optimization” is the most searched for phrase with 673,000 results vs. 135,000 results for “Search Engine Optimisation”.
america-selection.JPG
search-engine-optimisation-search-results-au.JPG

Therefore, for the U.S. it would make sense to target “Search Engine Optimization” as it yields more searches.
When tailoring the results to Australia we notice that “Search Engine Optimisation” yields nearly double the amount of searches compared to “Search Engine Optimization”.
australian-language-selection.JPG
search-engine-optimisation-search-results-au.JPG
Therefore, if your website targets the Australian audience it would make sense to optimise your site for “Search Engine Optimisation”.
This extra metric would help a lot of internet marketers determine what versions of words should be used within their campaigns.





No responses to “Google adds Local Search Volumes to the Keyword Tool”

  1. Alex writes:

    Hi Mike,
    I don’t understand why this is a ‘new metric’. Before this change was made, you could already see local search volumes by selecting a specific region.
    The only change appears to be that you can no longer see average monthly search volumes at local level. This is, surely, a step backwards.
    Alex

  2. ravi writes:

    Hi Mike
    This is good article
    Even the Google insights also do the same thing and useful for marketers.
    Please see my posting
    http://web-search-techniques.blogspot.com/2009/04/google-insights.html



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