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April 19, 2007

Schedule for Ad:Tech San Francisco 2007

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Okay, kids. Now that I am finally (almost) recovered from Search Engine Strategies New York and the calluses on my fingers are starting to heal, Susan thought it would be Really Funny to ship me off to next week’s Ad:Tech San Francisco to do it all over again. Isn’t she kind? [I really like having our office to myself.--Susan]

Of course, I’m not the only Bruce Clay employee who will be in town. Several of our finest Search Engine Optimization Analysts will be making the journey as well, and Bruce will be moderating Thursday’s SEO: Advanced Q&A panel with panelists Aaron D’Souza from Google and Sandor Marik from CondeNet. If you didn’t get all of your optimization questions answered during New York’s Organic Listings Forum, here’s your chance for a repeat attempt.

Because Susan’s day would not be complete without seeing me in physical pain, I will of course be live blogging throughout the conference.

Here’s a tentative list of the sessions I’ll be covering while in San Francisco. If you’ll be there, please come find me and bring coffee.

Day 0: Monday, April 23, 2007

TBD: Leave for San Francisco with Bruce.
~10 minutes later: Inform Bruce that I don’t do well on long car rides
~20 minutes later: Ask Bruce if we’re there yet. (Repeat at 10 minute intervals for the next 5 hours.)

Day 1: Tuesday, April 24, 2007

9:30am-10:30am: Keynote: The Digital Decade – What the Past 5 Years Can Teach Us About The Next Five
10:45am-11:45am: The Path to One-to-One Marketing: The Evolution of Behavioral Targeting
12:15pm-1:15pm: Workshop: Viral and WOM
2:45pm-3:45pm: ARF Session: Online Advertising Industry’s Definitive Advertising Playbook
4:00pm-5:00pm: Trench Warfare: Blogs, Podcasts and Vidcasts
5:15pm-6:15pm: Measurement and Metrics: The Debate Rages On
~6:30pm: Meet up with the rest of the Bruce Clay team!

Day 2: Wednesday, April 25, 2007

9:30am-10:30am: Keynote Roundtable Panel: Content Is King (Again?)
10:45am-11:45am: The On-Demand Universe
12:00pm-1:00pm: The Next Big Thing: Is Advertising Really The Solution
2:30pm-3:30pm: Marketer’s Roundtable
3:35pm-4:45pm: Mobile Advertising: Fact or Fiction?
5:00pm-6:00pm: Evening Keynote: Old Warriors Don’t Die!

Day 3: Thursday, April 26, 2007

9:30am-10:30am: Keynote: Dreaming of Disruption
10:45am-11:45am: The Promise of Hyper-Targeting
12:15pm-1:15pm: Pay-Per-Click Strategies
2:45pm-3:45pm: Tactical Search: Local and Mobile Search Strategies
4:00pm-5:00pm: SEO: Advanced Q&A
5:30pm: Possibly die; possibly head back home

So, what do you think (about the schedule, not my dying)? Sound fun?

Maybe once I get finished with San Francisco’s blogging adventure Susan will let me stay in the office for more than a week at a time before kicking me out again. She sure is temperamental. One joke about her outfit choices and I’m gone. [If you're good, I'll let you stick around until Search Marketing Expo in June. If not, I'm packing you off to Siberia, they must need something live blogged there... --Susan] – I hate you.

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