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March 30, 2007

Schedule for Search Engine Strategies NY 2007*

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Okay, boys and girls, it’s almost time for Search Engine Strategies New York, and I, for one, am excited. Fun times are ahead — Bruce will be speaking at Thursday’s Organic Listing Forums, an assortment of my favorite BC analysts will be manning the BC booth, and early next week I get the locator chip implanted in my shoulder so that I can be let out of the office again. Huzzah!

Here’s a tentative list of the sessions we’ll be covering in NY. Feel free to print it out and use it as your own “Where In the World NY Hilton Is Lisa” game.

Day 0: Monday, April 9, 2007

7:00am – Depart from Burbank Airport with Bruce
3:10pm – Land in New York
3:11pm – Begin annoying Bruce with how excited I am to be "home"

Day 1: Tuesday, April 10, 2007

9:00am-10:30am: Advanced Advertising Track — Ads Beyond Search
11:00am-12:30pm: Advanced Advertising Track — Ads In A Quality Score World
2:00pm-3:30pm: Advanced Advertising Track – Benchmarking an SEM Campaign
4:00pm-5:30pm: Advanced Advertising Track – Advanced Paid Search Techniques
~6:00pm: Meet up with the rest of the Bruce Clay, Inc. gang!

Day 2: Wednesday, April 11, 2007

9:00am-9:45am: Keynote Conversation with Steve Berkowitz
10:15am-11:45am: Conversion Track — Web Analytics & Measuring Success
1:30pm-2:45pm: Advanced Advertising Track – Meet the Search Ad Networks
3:15pm-4:30pm: Advanced Advertising Track – Putting Search Into The Marketing Mix
4:45pm-6:00pm: Advanced Organic Track – Robots.txt Summit

Day 3: Thursday, April 12, 2007

9:00am-10:15am: Social Search Track — Social Search Overview
11:00am-12:15pm: Issues Track – Local Search Marketing Tactics
2:00pm-3:15pm: Social Search Track – Bookmark Strategies
4:00pm-5:15pm: Issues Track – Auditing Paid Listings & Click Fraud Issues
5:30-6:30pm: Evening Forum with Danny Sullivan

Day 4: Friday, April 13, 207

9:00am-10:15am: Linking Track – Linking Strategies
10:45-12:00pm: Linking Track – Link Baiting & Viral Search Success
12:30pm-1:45pm: Organic Track – CSS, AJAX, Web 2.0, & Search Engines
2:00pm – 2:05pm: BREATHE
7:00pm – Head back to Cali with Bruce**

Not seeing something you were hoping we’d cover? Take a look at our coverage from past Search Engine Strategies conferences:

Video Search Optimization – covered in Chicago
In House: Big PPC – covered in Chicago
Mobile Search Optimization – covered in Chicago
SEO Through Blogs & Feed – covered in San Jose
Successful Site Architecture – covered in Chicago and San Jose
Social Search Overview – covered in Chicago
Organic Listings Forum – covered in Chicago
Usability & SEO – covered in Chicago and San Jose

*note this schedule is tentative and may change at any time should I see someone interesting, noteworthy and/or adorable walking into another session.

**Assuming I have acted like a responsible blogger during my stay in New York. If not, you can find me in front of the McDonalds sign in Time Square. Please come pick me up. And buy me a chocolate milkshake.





7 responses to “Schedule for Search Engine Strategies NY 2007*”

  1. Barry Schwartz writes:

    Ha, love…

    “2:00pm – 2:05pm: BREATHE”

    That is great!

  2. Chris Winfield writes:

    Lisa – since you’re getting in on Monday try to make it down to the IMNY Charity Party in the Village (starts at 7). It will be a great time and for a great cause.

  3. handsome rob writes:

    Well, my blogger crush’s SES schedule looks a lot like mine… last I heard though she was both engaged and from LI. Not sure I can forgive both of those :P

  4. Lisa writes:

    Chris — I’ll try my best. It sounds like it’s going to be a great event!

    Rob — Where have you been? We’ve missed you! Can you just forgive one? After all, I haven’t been engaged since November. :)

  5. graywolf writes:

    (hmm theLisa is attending my session going to have to remove the slide where I mentioned her)

  6. handsome rob writes:

    I’ve been reading along, but world domination requires long hours. And you assume it’s the engaged part I can’t forgive :)

  7. Lisa writes:

    I’m not sure I’m 100 percent in love with your tone right now, Rob. Being from LI makes me 9 shades of awesome and world domination is no excuse for a lackluster record of commenting. Check yourself. ;)



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