SEO, Blogging and the User Experience
Do we think enough about the user experience when we do SEO, or do we get caught up in the algorithm a little too often? When you’re serious about your discipline, of course you want to understand the minute details and how everything works; but focusing on the big-picture of user experience can only make us stronger in whatever discipline we practice within Web marketing.
This is the topic we explore in our July SEO Newsletter, the UX edition. Our feature story dives into using SEO to create a great user experience; our “Back to Basics” article looks at how to make blog posts more “readable” with UX in mind; and the “International” piece from Bruce Clay Australia dives into recent improvements for Google Plus users.
Here’s what you need to know from the July SEO Newsletter:
SEO and UX: Serving Robots and Humans Together
In a video from Matt Cutts in April 2012, he reminds us of some of the things SEOs should focus on. And it’s no surprise that user experience is at the forefront. Among his notable quotes from the video:
“ … I wouldn’t focus as much on the actual ranking signals. Rather, I would concentrate on trying to make something that’s compelling. Because that’s the sort of thing that’s going to be really rewarding for users, and so is going to be the kind of thing that we would like to return in our search results.”
In the SEO Newsletter feature, Virginia Nussey talks to two marketers who emphasize user experience in their disciplines, Loren Baxter and Mark Oleszczak. This article touches on what SEO tactics are made for the user experience, and how to know when they’re not.
Blogging and the User Experience
Most of us understand the value of unique, engaging content on a blog. But the aesthetics of a blog post also impacts UX – how it’s formatted, the fonts used, the way the information is presented and how the imagery is incorporated. The end product should incorporate techniques that create an efficient experience for the person who is reading.
In the July Back to Basics article, we look at how the following affects UX on a blog:
- The style of writing: How you approach your topic – the style or method – can create very different experiences. It also lends itself to how you organize the information of the post. For example, an inverted pyramid approach gives all the important information upfront in the first couple paragraphs; a narrative post tells a first-person story in chronological order, and so on and so forth. And no matter which style you choose, special techniques for blog writing applies.
- The design of the post: This includes things like the font you use; the leading (or space) in between sentences; the use of headers, subsections and lists to break up content; and the addition of multiple types of imagery and interactive content where appropriate. Keeping it interesting and easy to digest is key.
Google Plus Evolves
It’s no secret that Google is consistently updating its products to improve the user experience. In this SEO Newsletter International article from Sara Borghi of Bruce Clay Australia, she explores the recent evolution of Google Plus and three new functionalities. Learn more about the following Google+ updates:
- Recommendations: Allows users to find content on a site with suggestions from Google Plus when they hover over the +1 button.
- Translate for Google+: An extension that translates posts on Google+ that are in a foreign language from the user.
- Google+ iPad app: A new application that creates an iPad-only experience for Google+ users, putting imagery at the forefront.
There’s more goodies in the July SEO Newsletter, so don’t miss out on the jam-packed issue!