Get Free Quote
« SMX Sydney|Keynot... | Blog home | Friday Recap: Gold... »
April 23, 2010

SMX Sydney | Building and Maintaining a Social Media Strategy | Cathie McGinn

Print Friendly

Nielsen says that 70% of Australian companies are looking to get into social media. People in Australia spend 6 hours a day (or week, Cathie is not sure, hmmm).

Effective Social Media

  • Integrated at strategic and tactical levels
  • buy in from the top down
  • opt-in from the bottom up

Developing a SM startegy

  • Social web audit-measure the start point in order to demonstrate ROI
  • Develop insights from data
  • Monitoring and management
  • Integrate touchpoints-make search social, know where people are talking about you

Nestle’s share price plummeted when they were embroiled in a PR nightmare and exacerbated this by trying to strong hand people on their Facebook page.

Free SM tools

  • Tweetreach
  • Twitter Sentiment
  • Issue Crawler
  • Social Mention
  • Bit.ly

Main points

  • track
  • measure
  • iterate, measure
  • rinse and repeat

A nice presso, thanks Cathie :)

Print Friendly




Comments are closed.



Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php

Curated By Logo