Bruce Clay Blog : social media marketingFebruary 12, 2014
Your consumers are on social media – and so are journalists, bloggers, influencers and other spreaders of industry news. So much so, in fact, that not including social media as a part of your PR strategy should be considered a drastic wasted opportunity.
To help you get your head in the social media PR game, I’ve asked two of my favorite social media marketing experts – Ric Dragon and Lisa Buyer – to let us in on their top 10 quick and dirty social PR tips.
Use this list as a starting point, then for a deeper dive into social PR – or if you want the chance to run your PR questions by either Ric or Lisa face to face – consider asking your boss to send you to San Jose in March for SMX West and the SMX Social Media Marketing Boot Camp. Both Ric and Lisa are boot camp presenters speaking about social media, how to do it right, and how it can be an effective tool for PR. Code BRUCECLAYSMXW14 will get you a 10% discount on any pass and workshop at the conference.
Click through for the full post of 10 Social PR Tips from SMX Social Media Boot Camp Speakers Ric Dragon and Lisa Buyer.
January 13, 2014
If prospective clients search for your name on Google, are those results going to make them more or less likely to hire you? With strategic online reputation management (ORM), you can ensure that the search results establish trust, highlight your successes and, ultimately, work in your favor. By controlling the first page of your brand name SERP, you control the message the world sees when it comes to your name.
“For page one search results, you want to make sure there’s nothing in there that you don’t have total control over — it’s even better if you can extend that control onto page two and three,” said Robert Ramirez, a senior SEO analyst who has worked in Internet marketing for over a decade. “Online reputation management is especially important for lawyers, whose name is their brand.
December 31, 2013
It’s the eve of 2014 and a new year necessitates a new reading list. For Internet marketers, Dave Eggers’ The Circle is one book you won’t want to leave off that list. Dave Eggers’ The Circle provides an account of a young woman’s rise to the upper echelons of the Circle — a company of the future dominating both the search and social spheres. Though fiction, The Circle provides an eerily familiar account of “the most influential company in the world’s” ever-evolving technology and ever-increasing power sure to intrigue Internet marketers and community managers. When you’re ready for a break from how-to’s and manuals, I recommend The Circle, where you’ll dive into the long-term implications — if only fictitious — of a Google-esque empire’s rise. Read on to discover why this book should be your next choice when it comes to fiction.
November 12, 2013
What is Klout? What is Kred? 3 Ways to Wield Social Influence Scores for Improved Online Interactions
Social influence scores (also known as social authority scores) are a measurement of an individual or brand’s reach online. Klout, established in 2009, and Kred, established in 2011, are two of the apps that that brands and individuals use to measure that reach/influence across social channels.
Influence is determined on a myriad of engagement factors, including shares, mentions, likes, retweets, number of followers and quality of followers. It’s not, however, a race for followers – a high Klout or Kred score comes from quality of interaction, not quantity of interaction. According to Klout, “Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses. It isn’t about how much someone talks, but about how many people listen and respond.”
October 24, 2013
I have found myself reading a lot of content in or through Google+ posts lately. And not because I am going to Google+ seeking content. I don’t go to the Google+ content – the Google+ content is coming to me via page one of my Google Search Plus Your World results.
Forget link building; I say we shift gears and start focusing on circle building!
October 2, 2013
This session is a social + search “speed round.” We’ve got three speakers queued up and ready to share their favorite authority-building social tips. According to the SMX conference agenda this hour will be primarily focused on integrating search and social media efforts. Topics slated for discussion include OpenGraph technology, Google+, Twitter and more.
Debra Mastaler starts us off and will talk about influencer marketing. This is the process of finding, tapping into and using people with high credibility and high visibility in your niche. She looks at everything from a link builder’s perspective. The emphasis in search is credibility, quality and trust. Trust is one of the hardest to tie to a tactic, and that’s what influencer marketing does. She’s going to show us her process and tools.
October 1, 2013
I’ve got my cookie and it’s go-time for session two in the SMX East 2013 SEO Track. Search Engine Land and Marketing Land Editor In Chief Matt McGee (@mattmcgee) is our moderator. This session is all about Life Beyond Google! How to make connections, drive traffic, and make the big bucks all while taking our heads just an inch or so out of the keester of Google for a minute.
August 6, 2013
It’s great to have an ever-increasing following on social platforms, but social media and marketing is about more than numbers — it’s about engagement. A community manager works to foster sharing and conversation in order to increase brand awareness and share of market voice so the brand benefits from top-of-mind recall when it’s time to pull the trigger.
Three tools that help community managers get content shared are ShareThis, ClickToTweet and Twitterfeed. Read on to discover how you, too, can leverage these tools to get your content shared and tweeted.
Read more of 3 Tools that Get Your Content Shared: Easy As 1-2-Tweet.