Internet Marketing
March 4, 2010
Social Media, Search & Reputation Management
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Tarla Cummings, SEO/Social Media Manager, Location3 Media
Rhea Drysdale, COO, Outspoken Media
Conrad Saam, Marketing, Avvo
Matt Tuens, CEO, AcuVox, Inc.
Last session of the conference. Rhea takes the podium first.
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February 22, 2010
Reading Up on Social Media Marketing’s Next Chapter
Some days it feels like the universe is trying to tell you something. Today that something was that social media marketing (SMM) is the future, and yet, it is not what professional marketers might traditionally expect. Here are four lessons I learned today that advanced my understanding of SMM on the Web today:
- The recession of the public relations industry is lifting — as long as you’re making use of social media.
- If your organization is not active in social media marketing, you’re missing major opportunities.
- Social media marketing shouldn’t be treated like a separate marketing silo — it should be interwoven throughout an organization.
- The bar has been raised since social media was first used for marketing. Organizations need to graduate to a mature model of social media to truly take advantage of it.
If any of the above points whet your appetite, grab a fork and let’s dig in!
Read more of Reading Up on Social Media Marketing’s Next Chapter.
February 12, 2010
Friday Recap: SEO Olympics — Love, Flips and Tricks Edition
To the tune of “Get Down Tonight” by KC and the Sunshine Band: Do a little dance! Make a little noise! It’s Friday night! It’s Friday night!
Sometimes these fits of brilliance just hit me. 
I love coming across the hilarious antics of people who know Google Street View is in town. SEO and social media marketer Michael Gray found a great one this week: two dudes chasing Street View in scuba gear! The story told by traveling through that moment in time is priceless. If you go back a frame you see them waiting in their lawn chairs while reading the paper.
We’re trying out a new recurring feature on the BCI Facebook fan page. In our Facebook question of the week, we want to know what you think about topical issues in Internet marketing. This week’s Super Bowl advertisers had me wondering if traditional media ads have more-or-less become a means for driving online traffic. Add your two cents to the convo, please!
Read more of Friday Recap: SEO Olympics — Love, Flips and Tricks Edition.
January 27, 2010
Archive Dive with SEO Experts — SEM Synergy Extras
In the year and a half that Bruce Clay, Inc. has been doing a weekly radio show/podcast with WebmasterRadio.fm, we’ve been lucky enough to have the most incredible guests. And while I try to feature our expert interviewees on the blog as part of SEM Synergy Extras, there’s usually no substitute for hearing from the authorities themselves.
Unfortunately for listeners, at the moment SEMSynergy.com is in need of a little TLC because the only way to sort and view past episodes is by date — not super helpful if you’re looking for a particular guest or topic.
While we undertake some modifications for the site, I thought I’d do a little organizing for your podcast listening enjoyment. Here are some of our interviews from the last six months, categorized by topic. My hope is that this will allow ya’ll to dive right in to our stellar archive of episodes. So sit back and scan this list to find your favorite personalities or topics.
Read more of Archive Dive with SEO Experts — SEM Synergy Extras.
January 13, 2010
Social Marketing with a Cookie and a Smile — SEM Synergy Extras
I had lunch today at Corner Bakery and while I paid for my scrumptious meal, I feel I walked away richer thanks to a cookie and a smile.
I was noshing on some soup and sourdough and reading the Times when my attention was captured by a curly-haired woman with a perky set of pearly whites suddenly standing in front of me. I’d seen her earlier, waltzing around the room, chatting up other smiling folk.
“Hi,” she beamed. “I wanted to let you know about the Corner Bakery e-mail newsletter. If you sign up to receive it your very first e-mail from us will be a voucher for a free cookie, and after that we’ll send you news and cool offers and coupons for more free stuff. Wanna sign up?”
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January 11, 2010
Reader Survey: What’s Your SEO Priority in 2010?
You’re a forward-thinker, a fast learner, and driven like a ‘Vette. Odds are you’ve got big plans for the year ahead. Whether you’re an in-house SEO thinking of new ways for your company to squeeze out search engine real estate or a consultant targeting potential new niches, you’ve got a strategy in mind for success in 2010.
Just out of curiosity… what’s your plan?
I don’t mean to be nosey, pinky swear. But while strategizing my own 2010, I realized it’d be helpful to hear from others in the search marketing industry to get an idea of where priorities lie. Maybe some readers would find it helpful as well.
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December 29, 2009
Best of Search Conferences 2009: Day 1
It’s the first day of Bruce Clay, Inc.’s annual Best of Search Conferences 2009, where we rally the most popular liveblog posts of the year from shows including SMX West, SES New York, SES San Jose, SMX East and SES Chicago.
Over the next three days, you’ll also find a guest post from an industry friend who offered to share PubCon knowledge on the blog, as well as an IM Spring Break presentation packaged into a blog-friendly form. And to top it all off, every day you’ll be served an episode of the SEM Synergy podcast, broadcast live from a convention hall.
So grab a mug of your favorite caffeinated beverage, throw on the Snuggie and get comfy in your cozy chair. You’ll require no travel, no hassle and no going anywhere for this bevy of search smarts. You’re about to enjoy a search engine marketing conference beamed straight to your glowing computer screen.
Read more of Best of Search Conferences 2009: Day 1.
