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Bruce Clay, Inc. SEO Training and Industry Conferences Discounts

Conferences and SEO training are an important part of both continuing education for those already in the industry, and fast-track education for those who are ramping up their search engine optimization and Internet marketing efforts in the coming year.

Now more than ever before, we are seeing a shift in the consciousness of businesses across the United States, moving away from traditional marketing and focusing on Internet marketing, with SEO absorbing a huge portion of marketing spend.

The shift in focus is also evident in the growth of SEO-focused topics at conferences tailored to all types of industries, and the general growth of search-specific conferences and events. These conferences show that search engine optimization is going mainstream, and prove that SEO and Internet marketing are at the forefront of any business' survival in these digital times.

Discounts at-a-Glance

Student Loyalty Program for SEOToolSet® Standard and/or Advanced Training

Returning students of the SEOToolSet Standard and/or Advanced classroom training receive 25 percent off when they register again through our Student Loyalty program. Those signing up with the returning student (friends, colleagues, etc.) receive $300 off training.

Exclusive Discounts to Returning Conference Students

Been to Bruce Clay, Inc.'s SEO training workshop at one of the many leading search marketing conferences we offer it at? Now, you can subtract the cost of what you paid for the conference workshop (with proof of receipt) from the registration costs of the Standard and Advanced (together) SEOToolSet Training classroom in Southern California, taught by Bruce Clay himself.

SEMPO Members Discount

As a bonus to those who support the Web marketing industry’s professional organization, we’re giving all SEMPO members a $200 discount on SEOToolSet® Standard and/or Advanced Training in Southern California. Considering that annual dues to SEMPO are $125, you’re essentially making money when you sign up for SEMPO and SEOToolSet® Training together. Proof of membership required after signup.

Register for SEOToolSet Training and claim your discounts! 

Learn New Tools and Tricks of the Trade

Since its inception in 1999, Bruce Clay, Inc. SEOToolSet training has educated thousands of students and evolved to meet the growing demands of the fast-paced search industry. Recently, Bruce Clay, Inc. debuted an updated SEOToolSet training course to meet the changing face of the industry.

The three-day standard training, two-day advanced course and one-day conference training now reflect some of the most recent developments in the search industry, including updates to:

  • Blended search.
  • Local search.
  • Mobile search.
  • Behavioral search.
  • Google's algorithm and interface.

As always, the SEOToolSet Training teaches search marketing professionals:

  • The importance of search engine optimization in business goals and ROI.
  • How the different search engines work.
  • What must be done in order for websites to achieve top rankings and what might be impacting rankings.
  • How to make websites more relevant to the search engines and their human audience.
  • How to increase click-through rates to websites.
  • PageRank concepts and how it relates to rankings.
  • How to use Bruce Clay, Inc's proprietary SEOToolSet® technology to assist in SEO strategy.
  • How to identify the best keywords for websites.
  • How to identify and analyze top online competitors.
  • How to implement on-page optimization best practices, including HTML components such as Meta data.
  • How to increase link popularity.
  • How to ensure Web pages are indexed by search engines.

New SEOToolSet training also includes access to our rehauled SEOToolSet, Version 5. Version 5 of our renowned tool set includes:

  • The ability to view reports in multiple languages.
  • Faster reporting than ever before.
  • A modern user interface with updated dashboard that features the most relevant at-a-glance data.
  • The fastest performance of any ranking monitor on the market, with capability to run manual ranking monitors or schedule them as needed.
  • The capability to export data into report formats that work for various needs.
  • Compatibility with multiple modern browsers and operating systems.

Each student receives a subscription to our new SEOToolSet along with an in-depth training binder, covering all the course materials.

Register for our SEOToolSet Training.

Now is the Time

Conferences and SEO training are a perfect way to prepare for your marketing efforts in 2012. Businesses that ignore the importance of Internet marketing to their success in the coming year will surely feel the impact, as companies across industries will surpass their competitors through the latest online strategies.

Have questions about our training, upcoming conferences and discounts? Call us any time at 866.517.1900866.517.1900.


Reviews provided by SurveyMonkey
Read all 152 reviews about SEOToolSet® Training
I would recommend this class to anyone who is interested in SEO training. Very profitable, even for small businesses like ourselves.

Rating: 5 of 5

Laura - Grandville, MI

If you call yourself a digital marketer or an SEO, you need to take this class.

Rating: 4 of 5

Matt - Bloomingdale, IL

This course definitely gets the wheels turning. I would definitely recommend not only to SEO's but to IT/Web Developers for further understanding of how/why SEO is crutial.

Rating: 5 of 5

Sara - Bloomingdale, IL

The training course provided a great, in depth study of how Google works and provided practical instruction on how to ethically improve SEO rankings that were not gimmicks but true best practices.

Rating: 4 of 5

Steve - Bloomingdale, IL

Suitable for beginners and even more experienced SEO's. The course is very insightful and makes you walk away excited about optimizing your site.

Rating: 5 of 5

Sara - Bloomingdale, IL

Bruce goes above and beyond. If you want to learn SEO from the best, don't hesitate to contact Bruce Clay Inc. You will not be disappointed.

Rating: 5 of 5

Michael - Chambersburg, PA

I recommend this class to anyone who searches for REAL knowledge about how to do SEO the RIGHT way! Bruce Clay is a class act and a true professional. His knowledge of SEO and workings of the search engines are profound and the classes are very informative and easy to understand.

Rating: 5 of 5

John - Mobile, AL

Bruce takes the time to review SEO from the first building blocks through more complex ideas in a very organized manner. His teaching methods encourage an active classroom which gives each student the ability to get as much value as possible from the course. Absolutely met my expectations.

Rating: 5 of 5

Chris - Beachwood, OH

This training course was amazing! I learned so much about SEO that I was able to apply to work the very next day. Bruce Clay is there to help you answer questions to better understand the topic. What could be better than learning SEO from the master?!

Rating: 5 of 5

Kayla - Sun City, CA

Bruce Clay offers a tremendous platform for digital marketing practitioners to better-understand the changing landscape of SEO best practices. Bruce's deep understanding of SEO combined with his passion for the subject make this a must-take class if you want to increase traffic to your website.

Rating: 5 of 5

Dave - South St. Paul, MN

Great time taking the course from Bruce! I have learned more that I expected and really look forward to implementing what I have learned to our business! I can't wait to take another course from Bruce! Thank you!

Rating: 5 of 5

Jeremiah - Queen Creek, AZ

The Bruce Clay training is the real deal. Bruce knows Google better than Google. It is great that an expert of his caliber his willing to share his knowledge to help others.

Rating: 4 of 5

Martin R. - Buffalo, NY