Social Media Marketing Services
Social media marketing (SMM) is the new frontier. More and more businesses are changing their marketing campaigns to heavily rely on, if not fully incorporate, the use of social media to promote their company and its products.
But, promotion is only a small drop in the waterfall of SMM strategies. The real success of social media marketing is not necessarily profitability. The primary reasons why SMM is important is because it allows brands to engage with an online community about the company, its products and its services. In other words, creating a community around the brand is the goal. Through social media, a brand can become a trusted friend and gain a loyal following.
The SMM practitioners at Bruce Clay, Inc. apply SMM strategies through research, analysis, evaluation and implementation. Because community creation is the goal, brand visibility should take center stage. Everything our SMM company does accounts for increased visibility within a community and branding outreach. SMM professionals understand the imperative of socially engaging a community, and how vital a role Bruce Clay, Inc. can play in your continued visibility, community outreach and brand awareness.Our SMM services include evaluations of your company’s current engagement in social media networks emphasizing reputation and trust management, accessibility, community and content delivery. Focusing on these SMM strategies provides our SMM experts a platform to fully assess and delve into the following issues when looking at a client’s social media presence and make recommendations accordingly:
- Trust management: Social media has vast differences when compared to other advertising models. An SMM professional understands that trust is about genuine interaction and relationship-building as opposed to just disseminating a message and giving a sales pitch.
- Integrate social media on the website: Is the site social media enabled? Create a friendly space for bloggers, marketers and journalists with RSS feeds. Allowing a community to access information directly from the source is why SMM is integral to social media success.
- Community networks: Bruce Clay, Inc. has SMM experts on staff who specialize in Facebook, Twitter, Google+ and other popular social media platforms. Adding social network badges and buttons to appropriate pages allows people to share sites and specific content on those popular social networks.
- Top-rated media content: Identify the top content on your site already available, including, but not limited to: videos, images, PDFs, slideshows, white papers and other media pieces. As a social media marketing company, we also provide SMM services around creating new content to share, and building both links and trust for your site.Multimedia sites: Either host on your own site or build a profile and add top content to multimedia sites like YouTube, Flickr and others. SMM experts at Bruce Clay, Inc. refer to these content pieces as engagement objects ─ the objects by which you engage with a community and the objects by which the community engages with your company.