Internet Marketing Tools
Internet marketing is difficult and it isn't getting any easier. Luckily, we have plenty of tools and suggestions to combat the ever increasing complexity of the industry. Whether it is proprietary internet marketing tools or just our favorite third-party apps, you will find that this section includes a complete online marketing toolbox that will keep you ahead of the game.
The SEOToolSet® is everything you need to optimize your entire website from beginning to end. We initially developed these search engine optimization tools to use internally, but we decided they're just too good not to share. Sure there are a great many SEO tools out there, but only the SEOToolSet® offers complete integration from tool to tool so that every report can share the same data. Paired with our SEO Methodology, optimization of your web site can be accomplished in a more complete fashion. The SEOToolSet® allows you to look at your website and the competition from many different angles, giving you a whole new perspective of the task at hand - achieving rankings. With these Search Engine Optimization tools, not only will you be able to see your current situation but you will also see where you've been, where you need to go, and how to get there, as well as similar information regarding your competition.
We offer access to these SEO tools during active client contract periods, and make them available to subscribers and students for a quarterly fee. SEOs who have completed our Advanced Certification course are also given access to the tools for use in their practice.
Unlike SEO, we embrace and extend our knowledge and skill around the major providers' (Google, Yahoo!, and soon MSN) tools. The third-party PPC tools we have tried all fell short of our expectations, and we have found that utilizing the search engine marketing tools provided by the major services are superior to those on the market today. Yes, human intervention is required, but that thought and insight is not something that can be delegated to a computer. Because of this we focused our pay per click tools reviews on the major paid search services only.
Like our Search Engine Optimization tools, specific advantage in PPC management can be achieved through our PPC Web Analytics tools.
The days of the simple Internet are long gone. Serious online marketers have to focus on multiple factors in order to maximize their return on investment. Many analytics solutions exist in a bubble unable to share data with your other tools. PathStats is an analytics tool that offers integration with the SEOToolSet®. With PathStats™, not only will you be able to track and measure web site traffic, ROI and conversions but you can also pinpoint which keyword (ranked in natural listings - not PPC) gives you the most amount of traffic, ROI and conversions. You will be able to view your web sites analytics from all different aspects while tracking the results of your various campaigns - SEO, PPC, Email marketing and Branding.
Whether you're creating a new site from scratch or just tweaking an old one, our SEO Tools pages contains information on several resources that may help you get started. We use many of these search engine optimization tools on a daily basis and think they may be of great interest to you as well.
Just like in the Brick-and-Mortar world, the branding of your business is important to your company as a whole. Sponsorships, Banner Ads and Press Release Distribution are only a few ways of branding a web site in this wide world of Internet marketing. There are currently a number of companies that offer web site branding and lots of tools to deal with it. Are you ready to jump into the world of banners and non-SEM advertising? From tools to determining website relevancy to ad placement tools, we offer a few suggestions to help you along the way.
Free SEO Tools by SEOToolSet
Download the SEMToolBar™
The SEMToolBar is an easy-to-use toolbar that allows users access to statistics relating to search engine marketing campaigns. It provides users with powerful SEM and SEO tools and information necessary for understanding and monitoring how sites of interest are seen by search engines and thus presented to search engine users. For more information on the features and benefits of the SEMToolBar, please visit the SEMToolBar page.
Search Engine Optimization/KSP Tool
Check server issues that may prevent spiders from crawling your website and prevent search engines from ranking it well. This tool checks for redirects, robot disallows, cloaking, virtual IPs, blocklists and more. Even if your content is perfect, a bad server can keep your website from reaching its full potential in the search engine rankings.
View Page Source
This tool allows you to view the source code of any available file on the web.
Keyword Density Analyzer
See what keywords on your page are seen as most important to the search engines with our Keyword Density Analyzer (KDA). The keyword density targets have been set as the result of extensive research into the algorithms of all the major search engines. Items in red indicate that your keyword density may be too low to rank across all engines. Items in blue indicate that your keyword density may be too high to rank across all engines. This tool can help you adjust your keyword density so that you know you are in the ballpark of what is acceptable to the major search engines for your target keyword.
|Tag||Word Count||Stop Words||Used Words||Length||Tag Contents|
Text Metrics and Readability
Word Phrase Usage
|Keyword||Title||Meta Desc||Meta Keywords||Headings||ALT Tags||First Words||Body Words||All Words|
See who your competition is for your target keywords. Our competition research tool shows the current ranking of your top competitors across all the major search engines. The results are sorted by sites with the most top 25 rankings across the board. In tie-breaker situations, the site with the best top ranking is listed first.
|Domain||PR||AllInTitle||Pages Indexed||Inbound Links||Yahoo||Bing|
Individual Pages Ranked
Ranked Page Report
After you have found out who your competition is, see how many unique pages are ranked in the top ten in the major search engines. Then compare it with how many pages you have.
|Search Engine||Pages Indexed||Inbound Links|
Link Analysis Report
You can also see who links to your competitors and who links to you. Chances are that if the website has linked to your competitor, they might be a good candidate to link to you. Remember to fully research each link, though. You only want links from established websites with content that is directly related to the content of your website. Just because your competitor has joined a link farm doesn't mean that you should too.
Do you like how these tools work? The full SEOToolSet has even more powerful functions including a multipage keyword density analyzer, full inbound link analysis, a keyword management system and more. Subscribe to the SEOToolSet now!