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September 2, 2010

Conferences Show SEO Going Mainstream, Get on Board for Less

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Those who have been in the field of SEO for years, know it’s been a long journey of consistently making a case for and proving the value of search for business. As of late, SEO seems like it’s getting some serious mainstream attention, finally penetrating the psyche of corporations across industries, across the globe.

With the U.S. recession affecting the way many businesses approach their survival, Digital marketing and SEO has worked its way to the forefront of marketing dollar spend. Everywhere you turn, seems like people are talking about the value of Digital marketing.

It’s apparent that businesses outside traditional search-oriented sectors are looking to SEO and Digital marketing as part of their business strategy with the addition of search-focused topics and training at industry conferences.

Bruce Clay, Inc. began its one-day training at conferences and seminars geared towards the search industry more than a year ago, as the demand for an abbreviated version of the renowned SEOToolSet® training grew. But lately, we’ve been asked to speak and train at events geared towards a broader audience of professionals, those in other industries who are just now adding search and Digital marketing to their business plans.

Brain Combs and PubCon Attendees

Take, for example, the wild success we had with our debut one-day training at the recent ad:tech San Francisco conference in April. The conference, geared towards media, marketing and technology professionals, added the Bruce Clay, Inc. SEO training session to its agenda this year, which hosted a sold-out, packed room of professionals — many of whom were just starting out with SEO.

It’s events like these that are telling us loud and clear that SEO isn’t just for “the other guys” anymore; that businesses must make search and Digital marketing a priority if they want to survive and thrive in the coming years. For many, a shift in focus to Digital marketing can make or break a company’s existence in these fragile times.

Get in on the Action with Our Conference Discounts

Now is the time to start looking to conferences for continuing education in Digital marketing. Attendance is a must for professionals wanting to learn best practices and current strategies that can be applied right away to increase business success. We believe it’s so important, that Bruce Clay, Inc. offers discounts to some of the leading conferences each year.

Bruce Clay will finish up 2010 with several speaking engagements and one-day training sessions at the conferences highlighted below. Please use our complimentary discount codes for registration. Don’t miss out on these important events!

SMX East
October 4 to 6
New York City
Discount code: smx10bruceclay
Discount: 10 percent

November 8 to 11
Las Vegas
Discount code: rc-2736015
Discount: 20 percent

Other conferences we’ll be attending this year (stay tuned for discount codes):

SES Chicago: October 18 to 22
ad:tech New York: November 3 to 4

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4 responses to “Conferences Show SEO Going Mainstream, Get on Board for Less”

  1. Jessica Lee writes:

    So much room to grow, Jason, totally agree. Thanks for joining the discussion.

  2. Jason writes:

    SEO will continue to grow of the next 5-10 years – there are so many businesses that do not work on the internet with the help of SEO’s. Lots of room to grow the SEO side of things.

  3. Jessica Lee writes:

    Hi, Tom, We agree it’s going to be huge. Thanks for your comment!

  4. Tom Aikins writes:

    Bringing SEO to the great majority of businesses that don’t currently employ it is going to be one of the biggest markets over the next 5 years.

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