3 Fresh Ways to Look at Stale Blog Topics

Sometimes us bloggers get in a funk. I know this because I’m experiencing it as we speak. Creating new angles to tackle your topics and keep your audience engaged is a constant challenge.

And if you’re writing about a topic that’s receiving a lot of attention and seems played out, the even bigger challenge is how you can make it your own and stand out amongst all the other posts.

This is why I want to share some tips on how to take that seemingly boring topic can infuse it with character.


Figures of Speech

This is a fun creative-writing technique that can help you put an original spin on a topic. Think of the potential topic you want blog about and look at it in terms of a simile, for example.

A simile is a figure of speech where two unlike things are compared.

An example of this was a recent post where I talked about why social media is like getting out of a warm bed.

Once you’ve figured out a clever angle, you can spend the remainder post detailing the many ways your subject is similar or different to something else through comparison and contrast methods.

Exploring Opposites

Try tackling your topic from the complete opposite point of view. This opens up new perspectives for your post.

For example, let’s say your topic was “Why White Hat SEO Rules,” but you really want it to be a powerful post that’s tackled from all angles to help make your point.

Try, then, thinking in terms of why Black Hat SEO sucks – or even why some people think it’s great, to start building a deeper case.

If you start exploring the opposite of your opinion or belief, it can open the doors for a more insightful post and open your mind to new possibilities.

Using Idealism

This can be a great way to look at an issue you are exploring as if the problem was already solved.

Let’s say you’re passionate about eradicating spam from the search results, and you want to write post about how search engines could improve.

Instead of listing all the things that are wrong with search engines, start with the assumption that things are already exactly how you want them to be and work from there.

What would a spam-free SERP look like? How would it feel? What value would it provide? What potential issues arise from there? And so on. Once you start thinking in terms of solutions, it can help solve the problem.

On the same note, once you’ve envisioned the problem already solved, it may open up ideas on what the next steps are. This can give an added perspective that perhaps no one has talked about before.

Let’s try to combat blogger burnout together! Do you have any great ideas on how to produce creative posts or add fresh new twists on topics? Please let us know in the comments section below!

Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.

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