3 Fresh Ways to Look at Stale Blog Topics

Sometimes us bloggers get in a funk. I know this because I’m experiencing it as we speak. Creating new angles to tackle your topics and keep your audience engaged is a constant challenge.

And if you’re writing about a topic that’s receiving a lot of attention and seems played out, the even bigger challenge is how you can make it your own and stand out amongst all the other posts.

This is why I want to share some tips on how to take that seemingly boring topic and infuse it with character.


Figures of Speech

This is a fun creative writing technique that can help you put an original spin on a topic. Think of the potential topic you want to blog about and look at it in terms of a simile, for example.

A simile is a figure of speech where two unlike things are compared.

An example of this was a recent post where I talked about why social media is like getting out of a warm bed.

Once you’ve figured out a clever angle, you can spend the remainder of the post detailing the many ways your subject is similar or different to something else through comparison and contrast methods.

Exploring Opposites

Try tackling your topic from the complete opposite point of view. This opens up new perspectives for your post.

For example, let’s say your topic was “Why White Hat SEO Rules,” but you really want it to be a powerful post that’s tackled from all angles to help make your point.

Try, then, thinking in terms of why Black Hat SEO sucks – or even why some people think it’s great, to start building a deeper case.

If you start exploring the opposite of your opinion or belief, it can open the doors for a more insightful post and open your mind to new possibilities.

Using Idealism

This can be a great way to look at an issue you are exploring as if the problem was already solved.

Let’s say you’re passionate about eradicating spam from the search results, and you want to write a post about how search engines could improve.

Instead of listing all the things that are wrong with search engines, start with the assumption that things are already exactly how you want them to be and work from there.

What would a spam-free SERP look like? How would it feel? What value would it provide? What potential issues arise from there? And so on. Once you start thinking in terms of solutions, it can help solve the problem.

On the same note, once you’ve envisioned the problem already solved, it may open up ideas on what the next steps are. This can give an added perspective that perhaps no one has talked about before.

Let’s try to combat blogger burnout together! Do you have any great ideas on how to produce creative posts or add fresh new twists on topics? Please let us know in the comments section below!

Move away from stale blog topics and infuse your blog posts with creative blogging techniques. Reach out to us

FAQ: How can I infuse creativity into my blog posts using creative blogging techniques?

Creativity stands as the driving force behind successful blog posts. The spark captivates your audience and sets your content apart from the rest. As an expert in the field, I’m here to guide you on infusing creativity into your blog posts through creative blogging techniques.

  1. Understanding Your Audience: The foundation of any creative blog post is knowing your audience. To infuse creativity effectively, you must first comprehend what your readers seek. Conduct thorough research to identify their interests, pain points, and preferences. This understanding will provide a solid base for crafting content that resonates with your target demographic.
  2. Storytelling: Stories have the power to engage readers emotionally. Craft a compelling narrative that weaves your message seamlessly. Whether a personal anecdote or a fictional story, storytelling adds depth and uniqueness to your blog posts, making them memorable.
  3. Visual Appeal: Utilize visuals to enhance your content. Incorporate images, infographics, and videos to break up the text and make your blog posts visually appealing. This not only helps convey your message effectively but also stimulates creativity in your readers.
  4. Diverse Content Formats: Experiment with various content formats. Don’t limit yourself to text-only posts. Try podcasts, video blogs (vlogs), or interactive quizzes. Diversifying your content keeps your audience engaged and opens new creative avenues.
  5. Collaboration: Collaborate with other creative minds in your niche. Guest posts and co-authored pieces can infuse fresh perspectives and ideas into your blog. The synergy of different creative voices can result in something truly remarkable.
  6. Use of Metaphors and Analogies: Creative writing often involves drawing connections between seemingly unrelated concepts. Metaphors and analogies can inject creativity by helping readers see your topic from a new and imaginative angle.
  7. Unique Titles and Headlines: Your audience first sees the title. Make it intriguing, and dare to be different. Creative titles and headlines pique curiosity and encourage readers to explore your content.
  8. Wordplay and Puns: A clever play on words can add humor and creativity to your blog posts. However, use them judiciously, ensuring they align with your content and don’t overshadow the message.
  9. Creative Language Use: Experiment with language. Instead of opting for the most obvious words, use a thesaurus to discover more expressive alternatives. This can make your blog posts richer and more engaging.
  10. Interactive Elements: Incorporate elements like quizzes, surveys, or polls to engage readers actively. These interactive features not only make your blog posts more creative but also encourage audience participation.

Transitioning between these creative techniques should feel seamless, maintaining the reader’s engagement throughout your blog post.

Infusing creativity into your blog posts through creative blogging techniques is an art that can set you apart in the blogosphere. You can create blog articles that will not only inform but also captivate and inspire your readers by understanding your audience and telling compelling stories.

Step-by-Step Guide: Infusing Creativity into Your Blog Posts

  1. Audience Understanding: Start by thoroughly researching and understanding your target audience’s preferences and interests.
  2. Storytelling: Craft compelling narratives that resonate with your audience emotionally.
  3. Visual Appeal: Incorporate images, infographics, and videos to make your blog posts visually appealing.
  4. Diverse Content Formats: Experiment with different content formats to keep your readers engaged.
  5. Collaboration: Collaborate with other creative minds in your niche for fresh perspectives.
  6. Use of Metaphors and Analogies: Employ metaphors and analogies to provide new angles on your topics.
  7. Unique Titles and Headlines: Create intriguing and unique titles and headlines.
  8. Wordplay and Puns: Use wordplay and puns judiciously to add humor and creativity.
  9. Creative Language Use: Experiment with language to enrich your content.
  10. Interactive Elements: Incorporate quizzes, surveys, or polls for active reader engagement.

Following these steps will infuse creativity into your blog posts, captivating your audience and standing out as a creative blogger in your niche.

This article was updated on November 18, 2023.

Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.

Comments (0)
Filed under: Social Media Marketing — Tags:
Still on the hunt for actionable tips and insights? Each of these recent Social Media Marketing posts is better than the last!


Your email address will not be published. Required fields are marked *

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919