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February 11, 2008

Gearing Up For SES London!

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Valentines’ Day isn’t the only special occasion on the horizon (it’s on Thursday, people, don’t mess it up); Search Engine Strategies London kicks off next week and with our friend Mike Grehan at the wheel, you know it’s going to be one you won’t want to miss.

Unfortunately for me and Susan, we’ll both be missing it. I know, I’m sad too, but Bruce says we’re too big to fit in his suitcase. Maybe next time.

Those going, however, are promised to have plenty of fun in our absence. You can catch Bruce speaking during Thursday’s My SEM Toolbox session with Thomas Bindle and Maxime Grandchamp. Also in attendance will be Bruce Clay Europe’s Rory De Niro and Marie Howell. Make sure to track them down and give them a big hug for me. While you’ve got them in your clutches, feel free to hit them with all of your international SEO questions. They’re pretty smart folks.

Even though we won’t be providing full liveblogging coverage (perhaps we can get Marie to sneak us some dirt!), Susan and I wanted to help you maximize your SES London experience. As such, we took a look at the schedule and picked out the sessions we think will give you the most bang for your SEO buck. Here are our favorites!

Day 1: Tuesday, 19 February 2008
9:00am-10:30am: Search Around the World Part 1: Asia/ Pacific & Australia
11:00am-12:00pm: Search Around the World Part 2: Europe and the Americas
1:30pm-2:30pm: Orion Panel: All Star Analytics Team
3:30pm-4:30pm: Opening Keynote: Frederick Marckini, Isobar
4:45pm-5:45pm: Orion Panel: Universal, Blended and Vertical Search

Day 2: Wednesday, 20 February 2008
9:00am-10:00am: Keynote Presentation: Nick Carr, Author of The Big Switch: Rewiring the World, from Edison to Google
10:30am-11:30pm: News Search SEO- Podcast & Audio Search Optimization
11:45am-12:45pm: Search Term Research & Targeting
2:00pm-3:00pm: Video & Podcast SEO
4:00pm-5:00pm: Search Behavior Research Update
5:15pm-6:15pm: Social Search Overview

Day 3: Thursday, 21 February 2008
9:30am-10:30am: Redefining the Customer
11:00am-12:00pm: Dynamic Websites: Beyond the Basics
1:00pm-2:00pm: Search Marketing in Regulated Industries
2:15pm-3:15pm: My SEM Toolbox
3:30pm-4:30pm: Web Analytics & Measuring Success Overview

Looks good, right? We think so. Again, if you’re going to be attending, make sure you track down Rory and Marie. Tell them Lisa sent you.

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One response to “Gearing Up For SES London!”

  1. Simon Heseltine writes:

    I know you wanted to pick my “Local Search Marketing Tactics” on Thursday at 2.15 as one to go to, but with Bruce speaking at the same time you had to go the political route and pick his session.

    I understand Lisa ;)

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