PubCon Coverage 2008

PubCon Las Vegas is just around the corner and, as always, we’re sending a hapless blogger to type her fingers to the bone and develop RSI. I drew the short straw this time so I’ll be covering 18 sessions over three days (yes, six sessions a day. I think Brett Tabke is trying to create some kind of liveblogging ironman event.)

But I’m not the only one who will be working hard during PubCon. Our very own Bruce Clay and Scott Polk will be on panels in several sessions. To be fair, I’m covering one of each. I don’t play favorites here.

I also hear that there might be some parties going on. I heard rumors of a reception the first night (sponsored by some truly awesome folks [/biased]), a game of Werewolf, the awesomeness that is Search Bash and of course, the infamous Pub Crawl that gives PubCon its name. Don’t take my word for it, though. Last time we were in Vegas, I spent my evenings working in my super gorgeous hotel room at the Wynn. That’s my plan for this time around, too, except this time we’re staying at Treasure Island. What can I say? I know how to have a good time.

Your official Susan Esparza stalking guide for PubCon:

Tuesday, November 11

9:00 a.m. – Keynote Kickoff Address
10:00 a.m. – Top-Shelf Organic SEO
11:30 a.m. – Earning Big Bucks With Social Media Traffic
1:30 p.m. – Keyword Research Selection and Optimization
2:50 p.m. – Landing Page Optimization
4:10 p.m. – Discover Techniques Use by Enterprise-Level SEOs/SEMs

Wednesday, November 12

9:00 a.m. – Keynote Address by George Wright of Blendtec
10:15 a.m. – Brand Management
11:30 a.m. – The Big Dedicated Server Payoff
1:30 p.m. -Alternative Discovery and SEO – Feeds, PDFs and Blog SEO
2:50 p.m. – How to Move Your Web Site Without Chaos
4:10 p.m. – The Secret Life of On-Site Search Exposed

Thursday, November 13

9:00 a.m. – Keynote Address by Satya Nadella of Microsoft Live Search
10:15 a.m. – Getting Rid of Duplicate Content Issues Once and For All
11:30 a.m. – Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget
1:30 p.m. – Real-World, Low-Risk, High-Reward Link Building Strategies
2:50 p.m. – The Wonderful World of Widgets
4:10 p.m. – Super Session: The Search Engine Smackdown

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.

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