Q&A Advanced SEO Session 3

Google is showing local results without any geo qualifiers, so even if you want to rank nationally, you should register a local business centre.

How can I rank for L.A fires in universal search ?

• Google is maybe triggering that universal result incorrectly.
• 20% of people click on the pages from Australia option within Google
• You need to manually move local listings, within a shopping centre like an ATM for example

How do you get back a place within Google Maps if somebody takes it away?

It is illegal, and there is a feature to report the item as incorrect.

See Bruce's author page for links to connect on social media.