Schedule for SES San Jose 2008

I just get back into town and it’s time to get ready to leave again! It’s a good thing I have cats instead of children, eh?

On Sunday, all three of your favorite Bruce Clay Writers (I know, just pretend you like Susan, okay?) will make the trip up to San Jose with Bruce and other members of the BC gang for Search Engine Strategies San Jose. Bruce will be speaking on the Black Hat, White Hat: Playing Dirty with SEO panel that’s taking place on Day 3, along with Greg Boser, Todd Friesen, David Naylor and Jill Whalen. You’re not going to want to miss it because with that cast of characters, attendees are sure to witness an interesting debate. You may even see some punches thrown. That Jill is a wild one. :)

Be sure to stop by the booth to mock Bruce Clay East Director Chris Hart on his NY accent and to chat about SEO with other BCers manning the booth.

And accept no substitutes when it comes to your conference liveblogging. Others may try, but no one gives you a better glimpse of what’s happening in session than Team Bruce Clay. This time we’ll be sending three livebloggers to bring you even more conference goodness than ever before. Three!

Here’s a list of where we’ll be and when.





Day 1: Monday,
August 18





Mobile SEO: Death of the “.mobi”

More Customers, Fewer Costs – Why Marketing to the ‘Long
Tail’ Makes Sense.

Search Around the World – Part 1: Asia/Pacific & Latin


Semantic Search: How Will It Change Our Lives?

Igniting Viral Campaigns

The Next Wave for Online Video



Orion Keynote Panel: How Much Search Is Enough?



Video Search Engine Optimization

Search Around the World – Part 2: The UK & Europe

Storytelling Marketing




Keynote: Lee Siegel, Author of “Against The Machine”


Day 2: Tuesday,
August 19





Keynote: Satya Nadella




Landing Page Testing & Tuning

Measuring Success in a 2.0 World

Global Search for the B2B SEM



Orion Keynote Panel: Technical & Informational Giants



Identify, Analyze, Act: SEM by Numbers

Re Search Online, Purchase Offline

Search Advertising 101


Day 3: Wednesday,
August 20





Keynote Roundtable: Why Does Search Get the Credit for




Social Media Marketing: What is it and What is it Good

Getting Vertical Search Right



Building Basics

Search Behavior Research Update

News Search SEO


SEO Rehab & Intervention

Social Media Analysis and Tracking

War of the Search Worlds: Unifying your Global Search
Marketing Efforts


Facebook, Feeds & Micro-blogging

Maximizing SEO Returns with User Generated Content

Black Hat, White Hat: Playing Dirty with SEO


Day 4: Thursday,
August 21





Effective Contextual Search Management

How to Speak Geek: Working Collaboratively With Your IT
Dept. to Get Stuff Done

The Business Case for SEO Content Development: Turning
Words Into Action


Fast, Free & Easy Tools To Get You Going

Trademark Issues: What SEMs
Should Know

The 3G iPhone: Local Search


Best Kept Secrets To Search

Post Click Marketing Converting

How to Choose a Search Vendor


Search for Jobs in Search: Starting & Advancing Your
Career in the Industry

Net Neutrality is for Online Marketers Too

In House SEO: Lessons Learned & Victories Won

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.

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One Reply to “Schedule for SES San Jose 2008”

You know it, Lisa. I’m totally gonna kick some black hat butt…


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