SMX Sydney | Building and Maintaining a Social Media Strategy | Cathie McGinn

Nielsen says that 70% of Australian companies are looking to get into social media. People in Australia spend 6 hours a day (or week, Cathie is not sure, hmmm).

Effective Social Media

• Integrated at strategic and tactical levels
• buy in from the top down
• opt-in from the bottom up

Developing a SM startegy

• Social web audit-measure the start point in order to demonstrate ROI
• Develop insights from data
• Monitoring and management
• Integrate touchpoints-make search social, know where people are talking about you

Nestle’s share price plummeted when they were embroiled in a PR nightmare and exacerbated this by trying to strong hand people on their Facebook page.

Free SM tools

• Tweetreach
• Twitter Sentiment
• Issue Crawler
• Social Mention
• Bit.ly

Main points

• track
• measure
• iterate, measure
• rinse and repeat

A nice presso, thanks Cathie :)

See Bruce's author page for links to connect on social media.