SMX Sydney | Building and Maintaining a Social Media Strategy | Cathie McGinn

Nielsen says that 70% of Australian companies are looking to get into social media. People in Australia spend 6 hours a day (or week, Cathie is not sure, hmmm).

Effective Social Media

  • Integrated at strategic and tactical levels
  • buy in from the top down
  • opt-in from the bottom up

Developing a SM startegy

  • Social web audit-measure the start point in order to demonstrate ROI
  • Develop insights from data
  • Monitoring and management
  • Integrate touchpoints-make search social, know where people are talking about you

Nestle’s share price plummeted when they were embroiled in a PR nightmare and exacerbated this by trying to strong hand people on their Facebook page.

Free SM tools

  • Tweetreach
  • Twitter Sentiment
  • Issue Crawler
  • Social Mention
  • Bit.ly

Main points

  • track
  • measure
  • iterate, measure
  • rinse and repeat

A nice presso, thanks Cathie :)

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