Yahoo|Bing and SEO


Yahoo|Bing and search engine optimisation

Photo by Tattooed JJ via Creative Commons

The massive part of the web has changed recently with the Yahoo and Microsoft deal. Two massive web entities are now cooperating as one to take on the goliath of the web, Google. The proverb “the enemy of my enemy is my friend” can therefore be directly applied here, but before we see how this deal affects us in the search engine optimisation industry, let’s have a look at some of the details surrounding the detail.

Yahoo-Microsoft Salient Details:

• The term of the agreement is 10 years
• Essentially Yahoo will license its core search technology to Microsoft and Microsoft can use this technology in its existing web platforms (Bing, Hotmail etc)
• Microsoft’s Bing will be the exclusive search engine and paid search display vehicle for Yahoo web properties
• Each company will retain their own separate display business units and sales teams
• Microsoft will reimburse Yahoo through a revenue sharing deal on traffic generated on Yahoo’s network.

Impact of the Yahoo-Microsoft deal on SEO:

Well the most immediate change is that we in the search engine optimisation industry will only have to track our clients’ performance on two search engines as opposed to three, awesome :). Yahoo has said that full integration of its technology into the Microsoft empire could take up to 2 years and that’s still only after regulatory approval has been granted ! So no need to panic about changing your SEO thinking just yet.
What it does mean for all those search engine optimisation practitioners out there who spent 90% of their time and resources trying to optimise for Google and the other 10% snoozing, erm I mean optimising for Live search and Yahoo, is that they may want to rethink their strategies. Bing will now have a 25 % (approximate) market share worldwide and that’s a lot of searches, it’s time to dedicate time on Bing-specific SEO. Of much more concern to me and other people in my field is the possible disappearance of the Yahoo linking data. Google and Microsoft did away with any accurate linking information some time ago and if this happens with Yahoo we will lose one of the most important and independent sources of competitive linking information out there.
Search strategists will also have to start embracing the Bing webmaster tools and familiarising themselves with the system and its nuances. Microsoft is also going to be able to target more accurately its PPC program with the wealth of demographic and behavioural information that Yahoo will bring to the table. There are also other challenges that face us when trying to optimise for Bing, for example: What is the best way to optimise the pop-up that opens when you have your mouse on a blended result?
Personally I think this deal will negatively affect the current search engine dynamic. As separate entities both Yahoo and Microsoft were battling to overthrow Google as the king of search engines and this adversity drove innovation. Yahoo creating BOSS and Search Monkey while Microsoft designed an entirely new decision (search) engine in Bing are great examples of this innovation. Big corporate entities are known for their cumbersome nature and bureaucracy and with the new Yahoo/Microsoft enterprise I can only see it as a slower moving force with more red tape than they were when they were separate. What will be interesting is Google’s response to the move. I guess time will tell on all fronts, watch this space.
P.S You can download some Webmaster/SEO guidelines for Bing here

See Bruce's author page for links to connect on social media.

Comments (8)
Filed under: SEO
Still on the hunt for actionable tips and insights? Each of these recent SEO posts is better than the last!

8 Replies to “Yahoo|Bing and SEO”

Superb website…

[…]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[…]……

Hi! I simply wish to give an enormous thumbs up for the perfect information?s you may have right here on this post. I will probably be coming back to your blog for more soon. This real answered my downside?s, very big thank you! warmly Regards Karl

I want to convey my affection for your kind-heartedness giving support to men and women who must have help with this theme. Your special commitment to getting the solution all over had become wonderfully good and have specifically enabled somebody like me to reach their endeavors. The helpful key points signifies this much to me and far more to my office colleagues. Thank you; from each one of us.

Hi, it is my incredibly time browsing your web-site. The article was nice to study and full of which means full of knowledge. Congrats.you have 1 additional followers now :)

Many thanks sharing the ideas in your blog.

Stumbled across your blog by luck and I need to say that I thoroughly enjoyed reading it. I’m going to bookmark now

Interesting read, can anyone please recommend me some good websites where i can read more about this topic? Thanks up font…

All true for SEO.. now for PPC.. we like adcenter for the great conversion rates of Bing’s traffic.. With Yahoo though we are forced to buy clicks from junk partners that send nothing but fake clicks.. It’s a daily job to monitor all the new bad-domains to block.. And you have to PAY for all that.. :P
With the current merge of Yahoo and Bing let’s hope the new “team” will do it RIGHT by giving the advertisers the choice to pay only for real yahoo/bing searches.. just like Adwords and adcenter allow (for now?).
Just my 2 cents
Cheers!

LEAVE A REPLY

Your email address will not be published. Required fields are marked *



Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919