Powy Project

 

Powy, the emerging player in electric mobility in Italy and Spain

Powy is an Italian-origin company that has been operating in the energy and electric mobility sector across Europe for more than 10 years.

Powy has developed a network of charging stations for electric vehicles to ensure the best charging experience in the shortest time possible, strategically located to meet regional demands while maintaining total respect for the environment.

In the past three months alone, Powy has installed over 100 new charging points, including more than 50 DC fast chargers, in Italy and Spain. This brings the total number of charging points to over 860 since 2021, with an additional 2,000 charging stations already under contract. Powy’s network is powered entirely by renewable energy sources, contributing to sustainable mobility and reducing CO₂ emissions by more than 500 tons in the first six months of 2024 alone.

 

Pic.1  Stages of Business Growth of Powy

 

Bruce Clay Europe at the service of Powy for sustainable SEO and Marketing

Powy News – the editorial reference on electric mobility

Powy News to tell valuable partnerships with companies and local entities

When SEO Becomes ASO: App Store Optimization

Three Questions from Bruce Clay Europe to Powy’s Marketing Team

Bruce Clay Europe’s Evaluation of the Powy SEO Project

Conclusions

 

Bruce Clay Europe at the service of Powy for sustainable SEO and Marketing

Bruce Clay Europe is proud to support Powy in the SEO optimization of the website powy.energy, in the development of SEO-focused content and in ASO, App Search Optimization.

The SEO project jointly managed by Bruce Clay Europe and the Powy marketing team has been structured in several phases, following SEO best practices, namely:

1. Technical SEO Audit Phase
2. Semantic analysis of online searches
3. Preparation of the editorial plan from an international and local perspective
4. Ongoing on-page and off-page SEO optimizations
5. Launch of the new Powy News section
6. Constant production of original content by Powy’s expert copywriters

The strong growth in organic traffic is supported by this set of actions that have strengthened the domain authority on the topic of “electric mobility“, but especially by the launch of the News section, also designed with a silo structure.

We can see how the number of organic keywords in Spain has significantly increased following the launch of the new section.

 

Pic.2  Increase in the number of organic keywords in Spain since July 2024

 

 

Pic.3  Powy News Blog: News and Insights on the World of Electric Mobility

 

Powy News – the editorial reference on electric mobility

The new News section has been designed with a unique strategy in terms of concept and brand messages, but with local focus to address the production of content on the different information needs of the involved countries.

The electric mobility development plans are specific for each country, and thus they have been explained in specific articles, with a general editorial plan that we can consider consistent at a central level and simultaneously well localized.

 

As Matteo Da Fermo, Powy’s content manager, explains to us,

“The Spanish market presents distinctive characteristics compared to the Italian market, including a greater number of operators in the electric mobility sector, a particularly relevant aspect when compared to the number of electric cars and charging stations available in the territory. This peculiarity has represented a significant challenge, even in the SEO area. Thanks to the analytical support of Bruce Clay Europe, we have developed a targeted strategy for the Spanish market, focusing on specific content able to effectively respond to the concrete needs of users and businesses.

Moreover, through constant monitoring of data on industry development, we have created a dedicated guide to electric mobility for players in the hospitality sector, available in both Italy and Spain.

Our commitment is to increasingly respond effectively to the operational needs and curiosities of public and private players, promoting the spread of sustainable and accessible mobility.”

Powy News to tell valuable partnerships with companies and local entities

The increase in Powy’s partnerships with municipalities, shopping centers, accommodation facilities, and private parking areas has gone hand in hand with the production of new content, fostering the development of increasingly targeted and valuable solutions for the market.

Devoting news and website pages to the description of local activities is another SEO best practice that Powy pursues in its website development plan.

New partnerships naturally produce an increase in backlinks and brand mentions, thereby enhancing its online authority through an ethical SEO strategy.

Powy’s overall strategy is based on consistency with the mission rooted in sustainability principles and thus translates into “sustainable” marketing where synergies between all individual operations are sought, preferring organic development and limiting paid activities where necessary.

 

As Micol Bellettati, Marketing Director of Powy, tells us,

“Marketing is no longer just about telling a product, but building an ecosystem that connects technology, sustainability and people. At Powy we are committed to making electric mobility accessible and desirable, transforming every charging point into a place where innovation and simplicity meet. Our mission is to create experiences that inspire change, guiding our users towards a more sustainable and digital future.”

 

When SEO Becomes ASO: App Store Optimization

Powy’s successful approach prioritizes organic growth techniques, as demonstrated in the launch strategy for the Powy Charge App.

The launch preparation was designed based on search optimization guidelines, following a well-defined plan that included various activities:

1. Analysis of search keywords in App Stores
2. Implementation of strategic keywords in critical elements such as the App name, headline, category assignment, description, and screenshot naming
3. Competitor analysis in App Stores
4. Careful selection of high-quality images and icons, and compelling screenshots that make a strong first impression on users
5. Launch support with a communication plan
6. Launch and optimization of dedicated pages on the website
7. Distribution of press releases or related articles
8. Natural increase in mentions and offline references
9. Review promotion policy
10. Communication strategies to consistently increase download volumes and active usage

These 10 fundamental steps initiated efficient growth, further supported by advertising as an additional element but not as the main focus of the strategy.

 

Three Questions from Bruce Clay Europe to Powy’s Marketing Team

Authentic, value-driven marketing. How does Powy address this challenge?

We position ourselves as a reliable and innovative player in the electric mobility sector, offering our expertise to facilitate the transition toward a sustainable future. Powy’s authenticity is reflected in our commitment to the environment and society: we are proud to be part of the United Nations Global Compact (UNGC). Our goal is to inspire trust and build lasting relationships through transparent and mission-aligned marketing.

 

SEO Search Everywhere Optimization: How are you working to make your content searchable and identifiable across all touchpoints for information retrieval?

We are mapping all search queries in our sector and providing exhaustive and technically compatible answers aligned with new evaluation models of search algorithms and AI tools. The consistent production of original content showcasing our expertise is key to gaining organic visibility in new SERP features and becoming an authoritative content source across relevant contexts.

 

Data Analysis, the key to making winning decisions. What strategic actions will Powy take in 2025?

Our strategy will continue to rely on data analysis to guide targeted decision-making. In 2025, we aim to strengthen our ability to interpret market trends and optimize operations. The goal is to enhance infrastructure planning, make our services increasingly personalized, and establish strategic partnerships that create long-term value.

Bruce Clay Europe’s Evaluation of the Powy SEO Project

The collaboration with Powy’s Marketing team has been highly effective, delivering tangible results.

When working in harmony toward clear common objectives, satisfaction is twofold: it is measured by concrete data and through the mutual contentment of continuous constructive dialogue.

What factors can we consider as the basis for the SEO results achieved?

• The availability of Powy’s team to follow technical and structural website optimization proposals
• The marketing team’s skills in recognizing the importance of centering SEO in marketing strategies by structuring the website and all content development with Bruce Clay’s siloing techniques
• The ongoing commitment to producing original content based on the EEAT model: Expertise, Experience, Authoritativeness, Trustworthiness
• The adoption of organic growth techniques applied across the entire marketing strategy

Conclusions

For Powy, 2025 represents a year of consolidation in Italy and Spain, with the goal of achieving even more widespread coverage in strategic locations. Key focuses include enhancing the Powy Charge app to improve user experience, integrating new features, and strengthening the connection between the app and our partners.

Through large-scale production of valuable content and business intelligence tools, Powy aims to solidify its authority on strategic topics and continually capture new segments of end consumers and commercial partners.