SEO & AI for eCommerce

Picture an eCommerce business that not only exists but also does excellently. This clear impression of e-commerce in 2021, post-COVID-19, when much of the world pivoted to online shopping, still holds.

But even in this outstanding environment, some eCommerce sites still languish in the beyond. Why?

And despite the foot traffic and all the purchases between friends, for some of their major players, eCommerce still doesn’t make any money. Why not?

Because they can’t be found. Darkness beckons and is growing dimmer.

To find the buyers, you first have to be found. And organizations that have, oh, I don’t know, enormous amounts of data at their disposal, and carry out a number of complex functions, and offer their clientele fantastically personalized experiences can do that. Why? Because they harness two core capabilities: AI and SEO.

Oh, there’s something else, too. These capabilities enable something that is pretty far cool: profound shifts toward the next level of success. At Bruce Clay Europe we are leading the way toward the next level of success in eCommerce.

The Need for SEO and AI in eCommerce

The world of eCommerce is changing fast. Securing an advantageous position online is proving quite a chore for many enterprises. We see continued problems with impaired online visibility that seem to be hurting a lot of companies.

We see 3 main ways AI and SEO can intersect. If businesses fail to embrace these innovations, their visibility and engagement will start to dwindle. The digital space is too dynamic, too competitive, for it to be any other way. And because AI is the next big technological shift, SEO professionals are going to have to find a way to harness it so we can continue to work in our favor.

With that said, here are 3 points at which I see SEO and AI intersecting:

1. Your story can be told effectively using those tools.
2. Use those tools to find your audience and serve them.
3. Conversion can be achieved using those tools.

A Brief History of SEO and AI

An innovative environment mirrors the development of SEO and AI in eCommerce. Initially, SEO in eCommerce revolved around keyword optimization at its most basic level. But as search engines got smarter, the strategies of this still young discipline became more complex and nuanced.

Associative intelligence was a real game changer. Those who got on board early harnessed its power to shift through incredible amounts of data and come up with fresh, new results that allowed them to target keywords with far greater precision. Content was turned on its head in the name of personalized user experience, a concept that gives entities like Bruce Clay Europe and such real trump cards to play.

Now, with a bigger and better understanding of user intent, businesses are able to serve up experiences that also involve personalization. But here’s where it gets really exciting: SEO in eCommerce is faster and stronger than ever. Revolution is the name of this game, and innovation, performance, and visibility are the stakes.

Why SEO and AI Are Game-Changers

For eCommerce companies, SEO and AI integration is a real paradigm shift.

Web presence. SEO is supplemented by AI, and it is more potent now, in part because of these new tools and methods. But another reason is that we better understand user intent, which is an entirely different conversation.

Take B2B marketers. 70% of them say SEO generates more revenue than PPC. Well, that’s a potent illustration of the power of SEO strategies when they’re implemented well. And AI, as far as we can tell, is not making SEO strategies any less potent. If anything, it’s allowing us to automate and personalize things to a degree we never have before—and, as a result, engage and convert more.

Companies like Bruce Clay Europe demonstrate that tools are now available to better understand all this and to serve that understanding back to users.

Key Benefits

• In-depth Insights: Develop comprehension of the extent and level of contest associated with online searches.
• Semantic Search Engine Optimization: This is the art and science of using AI to know not just the kinds of words people search for, but also the kinds of words and phrases you should be using to create extremely high-quality, engaging, and relevant content that is also optimized for search engines.
• Keyword Performance: AI lets you track the sought-after keywords in real time to see how they’re performing.

Why does all this matter? Because you can do it a hell of a lot faster and a hell of a lot better with AI than if you were trying to do it just with human brains.

 

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Content Optimization with AI

Successful SEO strategies stem from making content not only better but also more fitting for the target audience. They almost always have the effect of improving the user experience, and, in terms of their impact on search engine results, they are beneficial from an SEO angle as well. In a way, making content great for UX is also a way of ensuring it’s optimized for search engines.

When it comes to content creation and editing, AI makes more possible. We have more opportunity to create content. We have more opportunity to make existing content better. And the things we make and the improvements we effect seem to have a higher chance of converting.

Key Benefits

• Optimizing the Product Page: Generating textual and visual content that performs and informs.
• Automating Content Generation: Ensuring consistency while generating large amounts of content with AI.
• Content Benchmarking: Measuring and comparing your written content against that of others to find gaps and opportunities for improvement.

Companies can harness AI to create the most pertinent and potent content for their audiences. If the machinery is doing its job correctly, the output should be captivating, seem seamless, and be nearly indistinguishable from the work product of human writers. That is the intention with any tool that researchers, journalists, or content marketers might grasp and put to use.

Enhancing User Experience with AI

Artificial intelligence is what’s lifting the user experience to a new level. It serves now to personalize right down to the individual level. For many customers and in many contexts, it is now uncommon for the AI to serve up anything but an engaging, connective experience that feels personally curated.

Tools that use artificial intelligence study the actions of users to predict their future needs, and to create interfaces that are so user-friendly they are almost intuitive. When we talk about how AI makes UI/UX design better, this is what we mean.

We talk about AI improving the user experience in situations where interfaces become more usable because of what is essentially very good guesswork about what users are going to do next. If the guesses weren’t good, the experience wouldn’t be good. If the experience isn’t good, then we’ve failed to improve it with AI. So far, so good.

Key Benefits

• Recommendations that show understanding of the individual.
• Suggestions that demonstrate an awareness of the user’s unique circumstances and preferences.
• Conversing with a chatbot can seriously engage a customer—but only when real artificial intelligence powers it.

To understand the nuance behind that statement, consider what distinguishes bots that come close to imitating or pretending to have “intelligence” from those that truly do. The latter rely on a back-end system, powered by machine learning and trained on large datasets, that’s capable of making sense of the vast number of ways humans can express the same thing.

Ensuring that content is optimized for users performing voice searches.

AI can be utilized by businesses to create smooth, exciting experiences that make customers want to come back. It can be used to make every interaction more efficient and, hopefully, in a way that makes the interaction more profitable for the company.

Automating Technical SEO

Technical search engine optimization can be automated, and this can aid in discovering and remedying issues that otherwise might prevent search engines from properly crawling a website. When a problem is found, a user interface tool can be employed by a human to make sure that websites can be interacted with in a smooth and delightful manner.

More often, though, these tools are put to use by humans to do what is in effect automated task performance—that is, doing something too many times to even be considered a mortal act.

A tool such as Alli AI automates the process of SEO optimization, enabling results that are both faster and more accurate.

On the other hand, there are other tools that provide more guidance and more options after you’ve established a strategy but still aren’t as smart. They aren’t as accurate. They aren’t as quick.

Key Benefits

• Quickly identify and solve SEO issues by using automatic audits.
• Organize Data: Apply markup autonomously.
• Mobile Optimization: Ensure that users can effortlessly access websites from their mobile devices.

If businesses want to maintain their high-performing websites that run on very few resources, they should automate technical SEO. A well-runned, well-optimized site can get by with nearly no manpower. That means the humans in the SEO department can use their time for things that require a human touch—things that automation just can’t do yet.

Competitive Analysis with AI

When it comes to competitive analysis, conventional methods just can’t match the real-time insights you get from AI. That’s because AI is all about examining data—enormous amounts of data. And when you examine that much data, you start to see patterns, trends, and even a few secrets that your competitors would probably prefer you didn’t know.

AI analyzes link data and wealth of other statistics to inform constantly evolving business strategy. This is hard. And no one knows this better than businesses that work in link data.

Key Benefits

• The link profile is robust and competitive. Links are acquired through the following methods.
• Competitor monitoring: Keep an eye on the market and your rivals.

Data-driven decision-making puts organizations a step ahead of the competition. The best organizations use it. They don’t just use it in a piecemeal way; they use it comprehensively, and they use it a lot. They use it to understand their customers, to understand themselves, to understand the marketplace. And in all these dimensions of understanding, they use artificial intelligence to help them in the work. Why? Because AI is faster and smarter and can work with data in a way that humans just can’t.

 

Download our Case Study: 98% Organic Growth for an eCommerce

 

AI in Product Page Optimization

The product pages win with AI because it is doing effective work at the level of titles and descriptions. These are the basic elements of any product page, and they happen to be the basic elements that give a product page its search-engine visibility.

The sentence is written in an air-of-course manner and describes AI as a useful (but not especially not these days – in a context free for all!) tool.

Utilizing AI, for instance, will produce search engine optimized (SEO) content. This means that there is a possibility for the content to attract your potential customers.

Using AI to write for your business has a gigantic upside in that it produces content that the average human can read and comprehend. This is beneficial on a really fundamental level since we all know content is king.

Key Benefits

• Alluring Titles and Descriptions: Formulate titles and descriptions that engage the eye and secure the audience’s full attention.
• Content that’s made to be seen: Making it visible to search engines means steering clear of any barriers that might get in the way of the page being seen by the search engine spiders. Not doing that ensures the page is rendered SEO-friendly.

Businesses can utilize AI to create product pages that draw in users and convert them into buyers.

Conclusion

Now part of the integration changing eCommerce, for the better, in which AI and SEO strategies are involved, are technologies that refine online operations. They may well be among the factors that induce higher traffic. There are definitely some technologies involved that pump the virtual cash register better than before. Companies like Bruce Clay Europe are mostly unchallenged in setting the new virtual standards.

Now is the time to act. Are you prepared to put your eCommerce business on the path to transformation? Then harness the forces of SEO and AI to bring about that change. Want to know how? Get in touch with Bruce Clay Europe and let them show you the way.

Contact us today and let’s talk about know how we can help.

FAQ

How Can AI Enhance eCommerce SEO Strategies and Achieve Higher Search Engine Rankings?

eCommerce SEO is being boosted to greater levels of quality, thanks to automation, more advanced toolsets, and (not to forget) sometimes personalized analytics. It’s a shift that seems pretty much guaranteed to save us lots of time (sooner rather than later) in our quest for better search engine rankings—at least, the eCommerce variety of them. And it’s happening with what appears to be a reduced need for human input.

Numerous online retail firms find employing AI for search engine optimization a tough challenge. They frequently do not understand the technology nearly well enough to use it in any productive way. Yet, if those companies could somehow get over that hump, they would have a mountain of human and machine knowledge that would make them much more responsive to marketplace changes. Why do you think it is so hard for these firms to understand the technology and use it intelligently and effectively?

SEO can now be performed on websites in a much simpler, yet more efficient manner, thanks to the application’s use of artificial intelligence. The transition from web 1.0 to web 2.0 is now ancient history, and we are currently experiencing the dawn of web 3.0. This next phase in development promises to focus web design even more on the user. It is surely no coincidence that artificial intelligence is a major segment in the discussion of the next intelligent phase of the web. As for SEO, expect AI to perform well and also expect it to help web developers get a better grasp of the user experience.

Using artificial intelligence for search engine optimization is now making sense. First, it can help us target the true meaning of keywords (better than good, old-fashioned keyword research), and once targeted, we can then create top-notch content (better than any content generation tool). Next, AI can now process user engagement data by the terabyte and spit out predictive insights. And finally, these all go back to those keywords and back to that content. What do those keywords mean? What should they mean? What content should be ranking for them? What shouldn’t be?

AI can do more than set prices in eCommerce SEO. It can take eCommerce SEO to several upper levels—not just a couple—across a few different paths, up and out, so to speak. And those paths are using advanced analytics, optimizing content, and performing the requisite not-so-small tasks that make up SEO.

The ability of AI to perform “tuning” across standard metrics, analytics, and automation is something that’s never been seen before. There isn’t a platform or even a set of tools that can do a fraction of what AI can do today—and what it’s set to do in the very near future.

We usually link the fine-tuning of SEO efforts with AI to Amazon. They apply it to a multitude of things, from watching a gazillion trends (and probably a few ex-trendsetters) to the not-so-simple art of predicting and delivering those long-tail keywords that make them so much money. If you want a wide net, that’s the first half of AI’s impact on SEO. And it doesn’t really require too much personalization.