Small Business SEO and SMM Articles

These small business articles were entries in Bruce Clay, Inc.’s Small Biz Discovery Contest and answer the question: “What one recommendation would you share with small business
owners to improve their online presence?”

The articles were submitted in two categories: SEO and Social Media Marketing.

GRAND PRIZE WINNER
Brent Rangen

SEO for Small Business: Get an SEO Primer

SEO is not a new fad. Keyword stuffing, cloaking, link exchanges, link wheels, and spamming have been around for years. SEO has evolved into something much more since then. Why? Because Google has evolved into something much more.

Brent Rangen (@BrentRangen) is a consistent voice in the world of online real estate on the Web. He has been working on the cutting edge of SEO since 2001, and also worked extensively in the travel and hospitality SEO industries, consistently producing results in the companies that he partners with.

Brent can attribute his success to his diverse portfolio and a unique vision, which combines a background in technology and real world experience that lends itself to some very unique content and management. As technology and communication mediums continue to merge, Brent continues to research new ways to get a customer’s messages across to the readers and intended audiences.

SEO Articles

Social Media Marketing Articles

Thinking Outside the Bot
By Dvir Weininger
A small business owner might not understand technical jargon, or “geek speak” well enough to not be a bit apprehensive about the concept of SEO; that’s why “thinking outside the bot” is so important.

Read more of Thinking Outside the Bot

Social Media Marketing Essentials for the Small Business Web Presence
By Jeff Toler
In the broadest sense of the term, social media marketing can and usually does embrace a number of outlets including: tweeting, blogging, viewer-supplied content sites, email campaigns and cell phone texting.

Get Over Your SEO Commitment-phobia and Take the Plunge
By Jennifer Van Iderstyne
Two words, small businesses: Buy In. Seriously. That’s my advice. I realize that may sound too trite to be legitimate, but it’s real. The best way to improve your online presence is to make a commitment to pursuing one.

Social Media for Small Business
By Chris Harmon
If your customer is following you, they are going to need to feel they are interacting with someone near the top of the company food chain. Ask what you want to get out of social sites. Write down a plan and be prepared to adjust it in a month.

SEO for Small Business: Building a Foundation
By Chris Harmon
SEO is a foundation of a good site. It’s not something that should be offered as an add-on expense. A properly developed site will perform the best-practices basics of SEO from the start.

Small Business SEO and SMM Articles

SEO for Small Business: Get an SEO Primer

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