Website Analytic Services

Whether your site is a simple lead generation site or a shopping/ecommerce site, you need to understand how well your site is working to achieve your business goals. Unfortunately if you do not have a web analytics service, it is very challenging to know how to improve your site to achieve your business goals.

The Bruce Clay, Inc. Analytic Services Program

We believe that every service should involve an implemented Analytics Program. To that end, we suggest that our clients implement our Analytics Program which allows us to improve tracking and produce comprehensive reports to better manage your projects. Our largest issue is that with a high-traffic web site that involves SEO, PPC and Branding programs that we should extend the Return on Investment (ROI) analysis so that we can target effectively on keywords and themes that generate desired results.

Our Full-Service Analytics Service is an ongoing program focusing on Google Analytics or Omniture Analytics products - we can process both expertly, and many other are an easy task. Bruce Clay, Inc. is Omniture Certified at the Implementation, Support and Sales levels, and can manage and analyze your complete Analytics program. As an agent for Omniture on both SiteCatalyst™ and SearchCenter® products with exceptional pricing, we can fully design, implement and manage a comprehensive site analytics project. We are certainly empowered in this area, and can fully implement any program we agree is appropriate.

A web site analytics service can provide answers to business questions such as:

• What search engines are sending the traffic?
• What are the most important keywords?
• What is my ROI for PPC vs. search engine traffic?
• Which online marketing campaigns are leading to successful conversions?

Of course, there are many more things a web analytics service can do. With a web analytics service, you can track "actions or behaviors" on the web site that are important to your business. For example, a web analytics service can track the number of downloads for a white paper, the amount of visitors to a page, the browser used by your traffic. It can track the number of people that signed up for a newsletter, and much more.

Over the years, the Internet industry has evolved and developed a wide variety of web site analytics services. What they do not tell us is that these products basically do the same thing - they collect data about your site and provide reports. Whether you have a "free" service such as Google Analytics or a $10,000 per month service (yes, they exist), they all do the same thing. Of course, the more you spend, the more access you get to more sophisticated data and fancier reports and perhaps some consulting.

It turns out that a great many web site analytics products and services are analogous to a dashboard of a car. The standard dashboard tells you about your speed, how many miles you have driven, and how much gas you have left. Some services are more sophisticated and they will provide data about the oil pressure, tire pressure and upcoming car maintenance needs.

While the basic dashboard is helpful, we found it incomplete.

As a result, we developed PathStats™, our web site analytics service equivalent to a dashboard of a car but with a global positioning system. PathStats™ not only provides access to the traditional analytics, enables you to answer the previously mentioned business questions and track "actions or behaviors" such as downloads - but it also seamlessly integrates into the SEOToolSet™ Ranking Reports.

Now, with just one login, you can access both your SEOToolSet™ ranking reports as well as web site analytics data. Not only is this service much more convenient - but it increases your productivity as one does not need to toggle back and forth to research data.

As a result of this data integration, PathStats™ allows you to not only identify which keywords generate the most traffic, but also correlate that keywords ranking position (in the major search engines) with resulting traffic data and revenue. This is extremely powerful web site analytics information.

With over 10 years of experience providing search engine marketing service, we know that clients have different business goals, reporting requirements and needs. For this reason, we developed PathStats™ with 3 different web analytics service levels.

PathStats™ Standard Service

Designed for sole proprietorships or small businesses, the standard version is our base service level that provides the traditional analytics data you need (keywords, referring sites, search engines, page views etc.) along with the ability to track both SEO and PPC campaigns. PathStats™ Standard Service integrates with the SEOToolSet™ providing you access to both the ranking reports and analytics data.

PathStats™ Standard Service will also allow you to obtain separate ROI data for PPC and natural search engine traffic. For added convenience, this service also includes action-ready reports that can be accessed directly.

PathStats™ Intermediate Service

Designed for medium-sized sites, the PathStats™ Intermediate Service includes all the functionality of the Standard Service level, plus in-depth campaign analysis functionality, custom report creation and multi-user access.

With PathStats™ Intermediate Service you can create your own custom reports on demand. The in-depth campaign analysis provides you the ability to analyze traffic by frequency, geography, browser, page view and much more. The data analysis tool will allow you to process information with customized time periods, measurements, and filters.

PathStats™ Advanced Service

Created for large scale sites or shopping sites, PathStats™ Advanced Service includes all the functionality of the Intermediate Service, plus your own analytics database based on IBM Surfaid™ technology. With your own analytics database not only can you monitor the site in near real time (up to the hour data), but you also can visualize your most popular paths and links through the site.

Of course, there is much more. PathStats™ Advanced Service is geared for clients with frequent and large analysis demands. This service also includes an Executive Dashboard to aid in understanding the sheer volume of additional reporting capabilities.

Integrated PathStats™ Consulting Service

Regardless of the service you elect, we believe it is important to consult with an analytics professional. As a result, we include 1 hour of consulting time with every level of PathStats™ service.

Need more information on Analytics?

If you want a quote for one of the specific services above, complete the Analytics proposal request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.