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aegan - Bruce Clay, Inc. Blog

Posts by aegan

January 21, 2011

SEO Hot Tub – 14th of January, 2011

It’s time to kick your feet up and absorb the latest movements in search engine optimisation again! There’s been a lot happening over the past few weeks, and we’ve covered the bulk of it in our most recent SEO Hot Tub. The big topics that arose this session were social signals, Bing’s expansion, new activity […]

December 8, 2010

Fundamentals of PDF Optimisation for Search

The words PDF and optimisation rarely sit side by side before the eyes of a webmaster where their news feeds are, more often than not, churning out articles established around other practices in search engine optimisation like building links and engaging in social media. However, the truth is that PDF optimisation should not be overlooked […]

November 12, 2010

Changing Site Structures with Care

Website structure refers to the framework in which the information or content of a website employs for both usability and presentation. Developing a sound website structure will result in a guideline for everything else to fall into place, as it lays the foundation to a solid navigation scheme for users and search engines. When developing […]

October 13, 2010

SEO Update – September 2010

It’s October already? In that case, it’s time again for the Bruce Clay monthly SEO update! Today’s rundown will focus on some key happenings in the SEO industry throughout September 2010, the must-read posts and articles from our bloggers in the U.S and Australia, and we’ll also touch on the most important podcasts released from […]

August 27, 2010

The Rewards of Quality Information Architecture

With the extensive range of online marketing tools available today, it’s easy enough to target a market, write some content and throw up a site on any CMS. Many newbies to search engine optimisation, and sometimes even professionals, often overlook one of the most important aspects of operating a website that does what they want […]

July 27, 2010

SEO Hot Tub – 16th July 2010

Our latest Hot Tub was a long one, over 2 hours of SEO goodness, so I suggest you get comfy because there’s much to discuss. The big topics that arose this session were search engine movements and testing, approaches to link building and some new features in optimising for social media. The Big Three Search […]

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