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Andy Crestodina - Bruce Clay, Inc. Blog

Posts by Andy Crestodina


December 4, 2013

Secondary Keywords: How to Target Two Phrases on One Page

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Pages rank higher in Google when they are tightly focused on a single topic. It’s unlikely that one page will rank high for a dozen phrases. So if we expect to rank, we need to pick a phrase and create a great page on that topic.

But what about just two phrases? Can we optimize a page for a primary and secondary keyword? Yes. Here’s a guide to targeting secondary keywords.

Read more of Secondary Keywords: How to Target Two Phrases on One Page.




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