Bruce Clay Blog - Andy Crestodina
Posts by Andy Crestodina
December 4, 2013
Pages rank higher in Google when they are tightly focused on a single topic. It’s unlikely that one page will rank high for a dozen phrases. So if we expect to rank, we need to pick a phrase and create a great page on that topic.
But what about just two phrases? Can we optimize a page for a primary and secondary keyword? Yes. Here’s a guide to targeting secondary keywords.